do you need a better conversion rate? - teaser (growth hacking to)
DESCRIPTION
Wanna know what's going down at the Growth Hacker TO tech talk this week? Check out a lil' teaser of my deck! We'll be talking about analytics, conversion rate optimization, marketing personas & more!TRANSCRIPT
![Page 1: Do you need a Better Conversion Rate? - Teaser (Growth Hacking TO)](https://reader036.vdocument.in/reader036/viewer/2022070313/554bd6e2b4c905706a8b515f/html5/thumbnails/1.jpg)
DO YOU NEED A BETTER CONVERSION RATE?TIFFANY DASILVA – Growth Hacking TO
@BELLASTONE
![Page 2: Do you need a Better Conversion Rate? - Teaser (Growth Hacking TO)](https://reader036.vdocument.in/reader036/viewer/2022070313/554bd6e2b4c905706a8b515f/html5/thumbnails/2.jpg)
GROWTH HACKINGTHROUGH THE EYES OF AN ONLINE MARKETER
DATA
GROWTH HACKING
UX
CREATIVETESTING
CONVERSIONRATE
OPTIMIZATION
@BELLASTONE
![Page 3: Do you need a Better Conversion Rate? - Teaser (Growth Hacking TO)](https://reader036.vdocument.in/reader036/viewer/2022070313/554bd6e2b4c905706a8b515f/html5/thumbnails/3.jpg)
WHAT YOU WILL SEE…
ANALYTICSGOOGLE ANALYTICS
TRAFFIC HACKINGSEGMENTING & SCENT
PERSONASPERSONALITIES
PHOTO(876W X 553H)
PHOTO(876W X 553H)
PHOTO(876W X 553H)
+
@BELLASTONE
![Page 4: Do you need a Better Conversion Rate? - Teaser (Growth Hacking TO)](https://reader036.vdocument.in/reader036/viewer/2022070313/554bd6e2b4c905706a8b515f/html5/thumbnails/4.jpg)
ANALYTICS
@BELLASTONE
![Page 5: Do you need a Better Conversion Rate? - Teaser (Growth Hacking TO)](https://reader036.vdocument.in/reader036/viewer/2022070313/554bd6e2b4c905706a8b515f/html5/thumbnails/5.jpg)
PHOTO(329W X 357H)
WEB ANALYTICS 2.0AVINASH KAUSHIK – kaushik.net
@BELLASTONE
![Page 6: Do you need a Better Conversion Rate? - Teaser (Growth Hacking TO)](https://reader036.vdocument.in/reader036/viewer/2022070313/554bd6e2b4c905706a8b515f/html5/thumbnails/6.jpg)
ANALYTICSACQUISITION
CAMPAIGNS
ENGAGEMENT
GOALS
• Traffic Sources• Location/Language• Browsers & Devices• Similarities &
Differences
• New vs. Returning• Frequency & Recency • Visit Duration• Page Depth
• Traffic sources > Sources > Campaigns
• Great for external campaigns ie: Display Ads, Emails, Offline, Guest Blogging etc.
• Macro vs. Micro
@BELLASTONE
![Page 7: Do you need a Better Conversion Rate? - Teaser (Growth Hacking TO)](https://reader036.vdocument.in/reader036/viewer/2022070313/554bd6e2b4c905706a8b515f/html5/thumbnails/7.jpg)
QUESTION #1WHEN YOU OPEN ANALYTICS WHAT DO YOU LOOK AT?
@BELLASTONE
![Page 8: Do you need a Better Conversion Rate? - Teaser (Growth Hacking TO)](https://reader036.vdocument.in/reader036/viewer/2022070313/554bd6e2b4c905706a8b515f/html5/thumbnails/8.jpg)
GOAL SETTINGVIA AVINASH KAUSHIK – kaushik.net
@BELLASTONE
![Page 9: Do you need a Better Conversion Rate? - Teaser (Growth Hacking TO)](https://reader036.vdocument.in/reader036/viewer/2022070313/554bd6e2b4c905706a8b515f/html5/thumbnails/9.jpg)
GOAL SETTINGTAKING IT ONE STEP FURTHER…
GOAL TYPE GV
Request a Demo MACRO $15
Sign up for Newsletter MICRO $5
Engaged:>3 pages AND > 3 minutes
MICRO $2
Whitepaper Download MICRO $6
Webinar MICRO $10
Home Products Latest Webinar
TY Webinar – Goal ($10)
EXAMPLE: WEBINAR
WHY DOES THIS MATTER?
• Measuring Influence• Helps you prioritize.
@BELLASTONE
![Page 10: Do you need a Better Conversion Rate? - Teaser (Growth Hacking TO)](https://reader036.vdocument.in/reader036/viewer/2022070313/554bd6e2b4c905706a8b515f/html5/thumbnails/10.jpg)
WHAT’S NEXT?ACTION DASHBOARD
ACTION STATUS HYPOTHESIS IMPACT
Reduction of moz.com crawl errors by 50%
Completed Organic traffic will increase at least 30% in 2 months
Traffic has improved 45%!
Create goal values in Google Analytics
NEW Find at least 3 second level navigation pages that can be improved/removed.
Task Completion test for 2% of users who exit site
In Progress Use customer data to create a list of 4 CRO improvements
@BELLASTONE
![Page 11: Do you need a Better Conversion Rate? - Teaser (Growth Hacking TO)](https://reader036.vdocument.in/reader036/viewer/2022070313/554bd6e2b4c905706a8b515f/html5/thumbnails/11.jpg)
TRAFFIC HACKING
@BELLASTONE
![Page 12: Do you need a Better Conversion Rate? - Teaser (Growth Hacking TO)](https://reader036.vdocument.in/reader036/viewer/2022070313/554bd6e2b4c905706a8b515f/html5/thumbnails/12.jpg)
TRAFFIC SOURCE
BUYING CYCLE
DEVICEPERSONA
QUESTION #3WHAT ARE THE USER SEGMENTS YOU FOCUS ON?
@BELLASTONE
![Page 13: Do you need a Better Conversion Rate? - Teaser (Growth Hacking TO)](https://reader036.vdocument.in/reader036/viewer/2022070313/554bd6e2b4c905706a8b515f/html5/thumbnails/13.jpg)
PHOTO(329W X 357H)
SCENTWHO ARE YOUR USERS? HOW DO THEY ACT/REACT?
@BELLASTONE
![Page 14: Do you need a Better Conversion Rate? - Teaser (Growth Hacking TO)](https://reader036.vdocument.in/reader036/viewer/2022070313/554bd6e2b4c905706a8b515f/html5/thumbnails/14.jpg)
#1 TIP OF THE DAY?GET YOUR SH#$ TOGETHER! (SCENT-WISE)
@BELLASTONE
![Page 15: Do you need a Better Conversion Rate? - Teaser (Growth Hacking TO)](https://reader036.vdocument.in/reader036/viewer/2022070313/554bd6e2b4c905706a8b515f/html5/thumbnails/15.jpg)
PERSONAS
@BELLASTONE
![Page 16: Do you need a Better Conversion Rate? - Teaser (Growth Hacking TO)](https://reader036.vdocument.in/reader036/viewer/2022070313/554bd6e2b4c905706a8b515f/html5/thumbnails/16.jpg)
HOW DO YOU MAKE DECISIONS?
@BELLASTONE
![Page 17: Do you need a Better Conversion Rate? - Teaser (Growth Hacking TO)](https://reader036.vdocument.in/reader036/viewer/2022070313/554bd6e2b4c905706a8b515f/html5/thumbnails/17.jpg)
PERSONA EXERCISEPERSONA QUESTION MAPPING
PERSONA QUESTION FORMAT OF QUESTION
What experience do you have?- We’ve worked with 20
Fortune 50 companies- We’ve been in
business for 10 years
- About us - Testimonials / company logos
Why are you the best solution?
- Google endorses us- We have a 30 day
money back guarantee
- Google endorsement badge on front page
- 30 day money back guarantee on every page
@BELLASTONE
![Page 18: Do you need a Better Conversion Rate? - Teaser (Growth Hacking TO)](https://reader036.vdocument.in/reader036/viewer/2022070313/554bd6e2b4c905706a8b515f/html5/thumbnails/18.jpg)
TOP 5 CRO TIPS
@BELLASTONE
![Page 19: Do you need a Better Conversion Rate? - Teaser (Growth Hacking TO)](https://reader036.vdocument.in/reader036/viewer/2022070313/554bd6e2b4c905706a8b515f/html5/thumbnails/19.jpg)
TOP 5 CRO TIPS?
5. PRIORITIZE
4. MAKE PERSONAS REAL
3. CUSTOMERS > HIPPO!
2. FAIL.. OVER & OVER AGAIN!
1. KEEP LEARNING!
@BELLASTONE
![Page 20: Do you need a Better Conversion Rate? - Teaser (Growth Hacking TO)](https://reader036.vdocument.in/reader036/viewer/2022070313/554bd6e2b4c905706a8b515f/html5/thumbnails/20.jpg)
SEE YOU THERE!Wednesday, October 9, 20137:00 PM to 9:00 PM
EventMobi243 College St, 3rd Floor, Toronto, on (map)
@BELLASTONE