Cheaper AirportSuggested cheaper nearby options for departure and arrival airport.

Cheaper Travel DateA calendar view to compare prices for ± 3days of selected date.

Data TransparencyBrief intro of prediction model and data.

Customizable Price AlertGet noti�ed only when price meets expectation or will rise signi�cantly.

Cheaper Purchasing DatePrice prediction module showing price trend and purchasing suggestions.

Flight FilterNot only dynamically changes the search results, but also the price prediction module.

THE PROCESS

DO YOU TRUST ME?Design a Trustworthy Experience of Flight Purchasing on Expedia

Ryan GuloyWenqi LiYibo Dai

Expedia’s predictive price module can help people know when to book �ights and to feel con�dent about their decision. This service to customers can build loyalty and loyalty builds repeat purchase, which grows business. Our challenge is to increase people’s trust on the prediction as well as the whole purchasing experience of Expedia, and converge the trust into actual purchase.

THE CHALLENGE

WINTER 2016 | CAPSTONE PROJECT

THE DESIGN SOLUTION

Research & Synthesize Ideate Prototype Test & Iterate