We Are Do502: The discovery platform for making your brand a part of the lives of a hundred- thousand strong community of culture hunters and influencers. Each and every night we serve up the best of Louisville’s nightlife, concerts, performing arts, bars, restaurants, and culture forward events.

DO502 2016 MEDIA KIT

2016 MEDIA KIT

OVERVIEW:❏ About Us + Audience❏ Clients❏ Browse Categories + Search For Events ❏ Event Views ❏ User Profiles❏ App ❏ RSVP + Contests ❏ Curated Content ❏ Calendar Partners❏ Festival Platform❏ Tastemakers❏ Earned Media❏ Featured Venues / Restaurants / Bars❏ Featured Events❏ Brands ❏ Grand Openings ❏ Email Newsletters❏ Rate Card❏ Ad Specs❏ Contact Us

LOUISVILLE

15,500+ LIKESfacebook.com/do502

3,900+ FOLLOWERS@do502

10,000+ FOLLOWERS@do502

OVER 36,000SITE VISITS / month

OVER 110,000PAGEVIEWS / month

26,000+ OPT-IN SUBSCRIBERSDO502’S WEEKLY “TOP PICKS” EMAIL CAMPAIGN

50% 21-34 yrs40% 35-44 yrs

54% Female46% Male

70% Single65% No Kids

HHI = $92k

4x more likely to be the organizer intheir group outings

METRO STATS

OUR AUDIENCE

25% 21-34 yrs15% 35-44 yrs

6x more likely tosee live music

OVER 7,000APP SESSIONS / month

OVER 20,000APP SCREEN VIEWS / month

AVERAGE HHI = $50k

2016 MEDIA KIT

CLIENTSTESTIMONIALS

“I get to view Do502 from 2 angles, one as a concert promoter and two, as a fan. Not only have I benefited from the promotion angle with more profile on our events, but as a fan, I feel like I’m not missing out any of the great events happening in Louisville. Definitely a one stop shop for me.”

- Matt Schwegman - Live Nation

“Do502 has been tremendously helpful for our bar, our restaurant, and our concert series in 2015. With their help, we've been able to reach an audience that's incredibly important - young, connected, cultural, and interested. Our businesses and the "scene" in Louisville is lucky to have them.”

- Thor Morgan, RYE / Galaxie Bar

2016 MEDIA KIT

BROWSE CATEGORIESBrowse through hundreds of categories and discover Louisville’s best events.

bourbon

trolley hops

yoga tacos

breweries

upcoming eventslatest

sluggers new years

SEARCH EVENTS FESTIVAL

Forecastle Festival

Nulu Fest

The Kentucky Bourbon Festival

Louisville Waterfront Park

The Belvedere

Old Louisville

2016 MEDIA KIT

Discover today’s top events, venues, festivals, and news - all at your fingertips.

EVENT VIEWSView upcoming events as a list, interactive map, or calendar.

LISTVIEW

MAPVIEW

CALENDARVIEW

2016 MEDIA KIT

USER PROFILESOur user profiles let you unlock your city, create custom calendars, follow your favorite people/places/ bands and discover Louisville. User profiles are also perfect for listing events in an event series, listing events for a food truck, venue lists, etc.

User Profile Example

Event Series Example: Rye Back Porch Sessions

2016 MEDIA KIT

APP

Do502’s mobile app puts your events into the palms of engaged users that are always connected and on the go. iPhone owners are able to access Louisville’s top culture and entertainment guide, event calendar, instant updates, contests, and RSVPs.

Android app coming late February 2016.

LIST VIEW DISCOVER

SEARCH MAP VIEW

2016 MEDIA KIT

RSVPsUse our RSVP feature to get the most out of your events. Pack the room, know who’s coming, and have your guestlists delivered at your convenience.

CONTESTSGenerate excitement, increase engagement, and direct attention towards the events, products, and prizes you choose with our giveaway feature. Thousands of active users enter and win our contests every week.

2016 MEDIA KIT

CURATED CONTENTWe are always pushing the envelope to deliver interesting, relevant content to our users. Our curated content accounts for 50% of our annual traffic. Our custom content directs eyes toward what matters most: your brand, your events, and everything else needed to discover all Louisville has to offer.

➔ How To Do Spring in Louisville ➔ Summer Festival Guide➔ How To Do Derby➔ Louisville Downtown Walking Guide➔ Brunch in Louisville➔ Fall Cocktail Guide➔ Free Events

2016 MEDIA KIT

CALENDAR PARTNERSWe’ll design a calendar to look just like your website that lives within your site, adds enhanced event listings, and stays within your Google Analytics / pageviews at no cost. With the same design as your site, users enjoy a seamless browsing experience. Browsing and discovering events means more page views and increased ad inventory. Our registration feature allows you to regain your user information via an opt-in process any time someone joins your site via the login page, enters to win something, adds an event to their calendar, or RSVPs for an event through the calendar on your site.

➔ Seamless Design Customization ➔ Endless Discovery | Ad Inventory ➔ Retain User Information➔ Easy To Use

Current calendar partners include Fund for the Arts, WFPK, New2Lou, Insider Louisville, Limbo Magazine, Culinary Louisville, Guestroom Records, Never Nervous, and more.

2016 MEDIA KIT

FESTIVAL PLATFORMThe Festival Scheduler is a platform that integrates with the festival experience by enabling fans to explore artist content, plan a lineup, and share their schedule. This turn-key platform better engages fans on a festival’s site and encourages more interactions, which ultimately helps festival promoters to sell more tickets. And it is a major tool in the Do502 ecosystem for driving fans to your site and audience development.

Simply put, there is no better technology platform available for organizing, displaying, and driving interaction around artist, lineup, and schedule information. It’s win - win - win for fans, festivals, and you.

2016 MEDIA KIT

TASTEMAKERSDo502 BFFs make things happen. They are tastemakers with their fingers on the pulse of everything in Louisville. Our exclusive BFF events establish a valuable network of influencers while providing a vehicle to connect them with the brands, products, and venues worth knowing.

2016 MEDIA KIT

EARNED MEDIAIn partnering with Do502, your brand will be directly linked to Do502's publicity efforts and traditional media partnerships for our signature events and partnered event series. There will be numerous opportunities to gain additional traction from overall media exposure as PR plans develop for each event.

2016 MEDIA KIT

FEATURED VENUESOur Monthly Venue Package produces the highest visibility and ticket sales for your venue and its events. Each package combines extensive venue promotion via digital, email, and social media while allowing you to select which monthly events are priority.

Featured Venue Clients Include: Headliners Music Hall, Zanzabar, the Brown Theater, Kentucky Center for the Performing Arts, Mercury Ballroom, the Louisville Palace, and many more.

2016 MEDIA KIT

FEATURED EVENTSOur Featured Event Packages provide serious marketing muscle for your big events. Each package combines a full mix of digital, social, contesting, and email for the duration of your campaign.

Featured Event Clients Include: Forecastle Festival, AC Entertainment, Live Nation, Galaxie, Headliners Music Hall, and many more.

2016 MEDIA KIT

BRANDSDo502 builds and introduces brands to the Louisville market. We’re much more than digital, employing a unique mix of experiential events, tastemaker sampling, on-site activations, online impressions, targeted emails, and social contesting. Our brand team has activated successful campaigns for Evan Williams, Korbel, Oskar Blues, Tito’s Handmade Vodka, Red Bull, and many more.

2016 MEDIA KIT

GRAND OPENINGSThere’s no more pivotal time to pull out all the stops than when you’re launching your business. Do502 is the only launch partner that can drive attendance, curate preview nights/soft openings, mass media, and a ton of social media excitement surrounding your new establishment.

➔ Social Media & Hashtag Promotion During Grand Opening

➔ Tastemaker / VIP / Media Preview Nights & Soft Openings

➔ Email Campaigns➔ Digital Advertising➔ Event Creation & Management ➔ RSVP / Email List Building

2016 MEDIA KIT

EMAIL CAMPAIGNSDEDICATEDDirectly reach our entire audience, over 26,000 subscribers, with your message. Dedicated emails include custom graphics, calls to action, and information on the event, venue, or brand. We only send 12 of these per year in order to provide the most engagement.

TARGETEDOur technology gives us the benefit of knowing what our audience wants and needs. Our targeted emails provide the ability to reach users who have similar interests to your event, venue, or brand. For instance, you might send a targeted email campaign to users who are interested in craft beer to promote your beer event. Other examples include users interested in festivals, hip hop, bourbon, etc. Targeted emails are sold on a CPM basis.

2016 MEDIA KIT

2016 MEDIA KIT

2016 CONTENT + EMAIL Campaign CALENDARJANUARY FEBRUARY MARCH

APRIL MAY JUNE

JULY AUGUST SEPTEMBER

OCTOBER NOVEMBER DECEMBER

JAN. 1 Winter GuideJAN. 4 Trivia GuideJAN. 15 Winter

Cocktail Guide

FEB. 1 Valentine’s GuideFEB. 3 Valentine’s Events

E-Campaign

MAR. 5 St. Patrick’s Guide and E-Campaign

MAR. 10 March Madness

APR. 1 Spring GuideAPR. 7 National Beer Day:

Local BreweriesAPR. 14 RSD GuideAPR. 21 Derby Fest Guide

MAY 2 Derby Guide and E-Campaign

MAY 5 Mother’s Day GuideMAY 12 Summer Fest GuideMAY 23 Memorial Day

Weekend Guide

JUNE 3 Donuts in LouisvilleJUNE 9 Summer Cocktail

GuideJUNE 16 Father’s Day GuideJUNE 20 Summer Guide

JULY 1 4th of July GuideJULY 11 Do Forecastle Guide

and E-Campaign

AUG. 1 End of SummerBucket List

AUG. 26 Dog-Friendly Barsand Restaurants

SEPT. 1 Labor Day GuideSEPT. 6 Bourbon GuideSEPT. 15 Fall Festival GuideSEPT. 22 Fall Guide

OCT. 1 Pizza GuideOCT. 4 Taco GuideOCT. 10 Haunted LouisvilleOCT. 17 Halloween GuideOCT. 25 Halloween Events

E-Campaign

NOV. 22 Thanksgiving Guideand E-Campaign

DEC. 1 Repeal Day GuideDEC. 5 Holiday GuideDEC. 20 NYE Guide and

E-Campaign 1DEC. 29 NYE E-Campaign 2

FEATURED EVENTS (INCLUDES RUN OF SITE + CALENDAR PARTNER SITES / SOCIAL / EMAIL)*

DEDICATED EMAILS

2016 MEDIA KIT

2016 RATE CARD

SIZE: 1k - <25k CPM 25k - <50k CPM >50k CPM

HALF PAGE AD 1266x640 $15 $12 $10

FULL PAGE AD 1266x1340 $18 $15 $12

ADDITIONAL AD UNITS (INCLUDE SOCIAL + EMAIL)*SIZE 1k - <25k CPM 25k - <50k CPM >50k CPM

BRAND AD 600x500-1200 $18 $16 $14

LEADERBOARD 960x60 $22 $20 $18

LISTING 1700x500 $20 $18 $16

*All packages can be created and customized for each event, brand, and advertiser.

Full Dedicated Email Campaign: $0.10 / emailSegmented Dedicated Email Campaign: $0.50 / email

TERMSAll creative for ads must be provided by client(Do502 can create ads for an additional $25 per ad)Full Payment required in advance

FEATURED EVENTS - FLAT DISPLAY RATE*SIZE: 1 WEEK 2 WEEKS 3 WEEKS MONTH

HALF PAGE AD 1266x640 $300 $425 $550 $600

FULL PAGE AD 1266x1340 $400 $525 $650 $700

AD SPECS

Featured Event Ads➔ Quarter Page: 580x640 ➔ Half Page: 1266x640➔ Full Page: 1266x1340

Listing Ad➔ 1728x500

Leaderboard➔ 960x60

Brand Ad➔ 600x700

2016 MEDIA KIT

CONTACT USDo5021201 Story Avenue #228Louisville, KY 40206

502.384.3107

Jeffrey Smith

Owner / Managing Partnerjeffrey@do502.com

Amelia Stevens

General Manageramelia@do502.com

2016 MEDIA KIT