publicity, media and ewb-usa
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Publicity, Media and EWB-USA. Why Telling your Story makes a Difference. WHO AM I?. Jenny Starkey EWB-USA Communications Manager NAU Alumni – Communications Studies DU Alumni – PR and International Communication. YOU CAN CONTACT ME! 720-204-3208 | [email protected]. - PowerPoint PPT PresentationTRANSCRIPT
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Publicity, Media and EWB-USAWhy Telling your Story makes a Difference
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WHO AM I?Jenny Starkey
EWB-USA Communications Manager
NAU Alumni – Communications Studies
DU Alumni – PR and International Communication
YOU CAN CONTACT ME!720-204-3208 | [email protected]
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Advertising MarketingBranding
PR– oh my!?
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What is Branding?
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Branding Examples
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How EWB-USA Uses Branding
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What is Advertising?
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Advertising Examples
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How EWB-USA Uses Advertising
• CO Gives Day• Business Journals• PSAs (free form of advertising)• Google AdWords (another Freebie)• Direct Mail campaigns• Eblasts to members
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What is Public Relations?
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PR Examples
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How EWB-USA Uses PR• To increase awareness• To increase interest• To increase donations• To create awareness and dialogue• To create understanding• To make change
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What is Marketing?
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Marketing ExamplesApple vs Microsoft
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How EWB-USA Uses Marketing
• To work with members• To work with donors• To grow the organization• To increase awareness• To become experts in the field
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So what do we do, Jenny?!
PR!
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But what about…Advertising MarketingBranding
– oh my!?
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So What is PR?
• Acting as a public face of the organization• Using the news or business press to carry
positive stories about your chapter and your projects
• Cultivating a good relationship with local press
• Becoming aware of opportunities that fit your chapters needs
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WORKING WITH THE MEDIA
• What do you want to say?• Is it news worthy and interesting?• Is it timely and appropriate?• Who do you want to say it to?
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• Be prepared • Key messages• Think like a reporter• Use the "blocking and bridging" technique to
steer answers in the right direction• Never lie to a reporter or say "no comment."• For TV interviews, look comfortable and feel
conversational
WORKING WITH THE MEDIA
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Resources and Tools• Chapter resources from National– 512 Project Profile– Key Messaging Document– Identity and Style Guideline– Communications Toolkit– Website– Social Media
• Coming Soon!– Press Kits– Copy and paste press releases– Chapter postcards and fliers– Updated identity guide and chapter newsletter templates– Conference breakouts
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It’s Right Here!
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SUCCESS!
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www.ewb-usa.org
ARE YOU FOLLOWING EWB-USA?facebook.com/ewbusatwitter.com/ewbusayoutube.com/ewbusa
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I want to hear your stories, your successes, watch your videos, see you pictures, answer
your questions…
720-204-3208
FOLLOW: Katya’s Non-profit Marketing Bloghttp://www.nonprofitmarketingblog.com/
STAY IN TOUCH