doa board meeting may 4, 2011 agenda packet

8/2/2019 DOA Board Meeting May 4, 2011 Agenda Packet

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ID oWNTOWN OA 'K lA 'ND ASSOC~AnO.NBOARDI OF IDIRECTO :RSMUnNG

WEDNIESD 'AY MAV4lH, 2011-1:00 IP.M.1221B IROADWAY ,1 6TH IF ~oO:RCONFERENCE ROOM

1. Call to Order - Chris Curtis, Vice IPresident

2. Approval of the minutes of March 3rd., 2011 Action Item3. illntroduction of new businesses, property owners, public comment4. Committee Reports:

.(Org.onization Committee) - Chris Curtis., Financial report, Laurie Berberich Action Item Updated Boa rd R oster., Staff requests the allocation of an amount not to exceed $1600 ..00 from

Board contingency for office repairs/upgrades including alarm systemexpansion, purchase of new desk and computer, window repairand di:spllayfo r aux il i:a ,ry offi:ce Action Item

G rant Task Force ne w Cha,ir , .Chr is Curtis Action Item., 'Gra,nt Task.F orce - Back of BARTprogram at 19:1 t1 and Broadwav, pilot project., Transi.tion report from NICA to DVM and 2012- update., Org Committee minutes from April 13th Expansion u,pda!te- Steve Snider (C lario n, C ou nty B uild in g, W a sh in gton St.]., Shuttile request, 1)' fund existing operation, allocation of $16,000 from

unalillocat.,ed Action Item Date of Annual Breakfast - June '9th, 8:00 Kaiser Center

(50BO Committeet- Martin Ward and Lousie Berberich Update from Ted Tarver Update on dock unveilliing, Wednesday , May 11th at 10::30 am, Hanging plant inslallll 'ation Median landseapmg on Broadway, gt'hto 13th Street; Hiring of muralist to deal with Graffiti;

.(0/51Committee) - Carmen Sanristebon Updates from DISICommittee;

DOWNTOWN OAKLAND ASSOCIIATION388 191hStreet- 00 land. California 9461.2

Phone 510.238.1122' Fox 510.452.4529 mail.!downtownoakland.org www.downtownoakland.org
http://www.downtownoakland.org/http://www.downtownoakland.org/


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I!! Allocation of $31


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DOWNTOWN OAKLAND' ASSOCIATIIO'NBOAR iD O 'f D IRECT 'OR 'S , M IEElINGW IEDNESDAY, MA IR eH 2 , N D , 2 , 0 11 1 - 1 1 : 0 0 PM

1111 B:ROA:DWAY" l'9'm iFLOOR: COINFERENceR,ooMJC Wallace/SKS, laurie Berberich/CAC, Michae~1McGuire/CCIG. , BeverlyRivOis/Madison Park Financial, Anogho Dondekar Clifford/Wendel Rosen"Drewtiscc/Attornlro, Ke Norman/Nailphoria Iby phone), Allzo Gallo/Ci1Y o r Oakland. Michellelane/CAe. Michael Haddad/Haddad Sherwin. ChrisCurtis/Metrovation

Prese:nt:

Ex,cused ,Absence: Don Rogers/OM, John Bruno/CiM. Andrew Brag/ Cothedral 'Building. DeniseTrudeau/Clorox. Darcie Winter/Clmox. Ming Lee/CBRE Properties. MartinWard/Ol'd Oakland Assoclctes

S,t,att: Marco U MandrilExecutive Director. Steve SniderIDlstrict Manager. AndrewJones/Disirtct Services Coordinator. Ted Iorver/Block by Block, 'EUzabethClark/FAB, TimGalien/GaHan Associates. Victoria Decker, Fiona SimmsMI~nufes:Discussionsheld and: declslons made by the Interim Board of Directors

SU8JfCJ ArnON?Calli to, order- JCWallace"Plres:lden'.D1SCtlSS. IONPresident JC Walloce called the meetlnqtoorder and thanked everyone for attendIng ..ApprovaJ of the minut,esi'ofDecember 1st 2010 :boardmeeting as d!istributed

I Iln~f~d~~U'()~o_few '~~slness,Iproperty o,wners, publiccomment

The minutes of the Decernberl. 2010 boardrneeflnq were reviewed, Drew Usaerequested that one change be made to thereport on the November l S ' l h Gran~ TaskForcemeeting

Mike McGuIremoved and Lauri:Berberichsec'ondedthe'motion to approvethe minutes, of theDecember 1slmeeting with onechange .. lhem.otion wasapproved . MfchaH,addad ,abstaine, Michele announced the Old Oakland BikeAway From Work Day in May. and explainedthat 91 h Street would be closed for the event .

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M.,~hel. le is a lso working on a su~mer eventsenes and announced the opening of 01 newDOWNTOWN OAklA, D A.SSOCIATION

38..: I Ih " ' I : " '00 O :;ln,:l _ JI tOf - to 94t. 12Phone 510.238.1 122 Fax 510.4::>2.4531 n 0 0,-,WI rov ,klone1 ...g. IN.,..\ :Iowntownoa~ land oq::l
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Orlg. CommlRee R.epod litem #1)1 finonciaIIReport-L.au.rileB,erberich

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pop-up gollery called Sticks and stones at 8il'1and Broadway.Steve announced thot through colleborcfionwith the property owners, TrishK,eeferandlocol artists hiewosoble to arrange for pop-upgalleries/window art displays to rollout for

I March FirstFriday at The Marquee Lofis andthe Cathedra,l Building ..1 1 ' was announced that B2 Restaurant woul.dbe coming to the location next to Footlockeron Broadway in the Summer of 20l1-on EddIeorton Development. Awaken Cafe will beopening at their newlocafion ot 15th andBroadway in tote 2011.Aliza GaUo announced thafin all likelihood thetenontfcccde improvement program will becoming to on end, so people should get on itnow. CBD sto,ffcon osslst in gettingl the wordout. Aliza also announced the Oakland ShinesProgram, a program through the City thot cancover up to 90%of energy efficiencyimprovements for businesses..Marco referred to pog.es 19-20 of the agendapacket and reviewed the finonclol report,Marco explolned that DOA will be usingtrhebulk of their carry forward this year and arelooking at o r $511(corry forword for next year., JC csked about an inflation adjus1mentto the

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assessment amount and Marco exololned thatwould be a board decision-a decision that willhave to be made at th,e next board meeting,An assessment increase isallowable in theplan.Marco higrhliighfed, the prior year carryforwardof $169, 118.02,the anticipated assessmentrevenue of $878,186.00 end the tota.1assessment of $1 ,047,304.02. Additionally,Marco referred to fhe t'Otal DISIbudget of$100,000,00 and the Iota I SOBObudget of$673,042.00.Marco explained that the 2011 totol expensesof $995K are .greater than the anticipatedassessment so DOA will be using the bulk oftheir carry torword,fori explained that in cooperation with Loura UMandri. several small tweaks were made tothe 2011 budget. The occounfinq budgetneeds to be increased from $2,000.00 to$6.,000.00to cover the expense of tax filingand the annual cudlt, IJnder Insurance, thegeneral! liability line item was adjusted to

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Chris Curtis mo.vedandi Beverlyseeendedthe:matron to aClc'epl'the fina'ncIal reporas presented,
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account for cnlncreose in the annuolpremium. The occupancy line item wosodlusted to occount for a monthfy $7.80difference in the office rent.Staff to 'follow upwnh identifiedb oa rd m eim 'b ers. tohevefhern nameeltemetes,

'O,rg. Commifte.e Repol1l1em #2 ) U pd ate d IB ,o,crd R,o!ste -r Marco referred to page 14 of the agendapacket and reviewed the updated Boardr os te r .. He expla,inedthat currenffv there ar,et 8 DOA Boord members, requiring 10membersto be in attendance to meet Quorum.Marco tasked staff with lidentifying fhe CIMrepresentatives and ossunnq that they haveclternotes to attend. Additionally staff needsto identify alternates for Ming Lee andCorrnen. Stoff was also lnsiructed to call

I boord members prior to meetings to confirmtheir ottendonce. with special emphasis beingpaid to the Clorox representctives DeniseTrudeau and Darcy Wint'sr.It was suggested that we tr y to schedule anupcoming DOA board meeting 0 1 1 one of theClorox conterence room facilities to ensurectrendonce as well as getting: them involvedot the committee level.BeverlY proposed naming Joseph Gallardo, acurrent CBO volunteer, as her alternate. steveSnider_golve his endorsement.Org.CommlHee iRe,portlitem I3) Gr,ant Task Porc,e meeting

on Marcih 3rd,Grant Tosk Force members willi be discussingthe conceptual plan of the Grant Task Forceand the Urban Ecology concept af the nextmeeting:. They will be working to fine tune thedocument before it comes to the boord,

iNo ,octionla:k:e:n

Org. Commlnee Reponltem I,4) Transition Report from NC.A.

1,0 ,QVMond .2.Ql!2

Org. Commiftee Repon' Item5) IOrg . .C 'omm i ffee mlnute.s'rom J,cniU'cry19lh-rev'iew

Marco referred to page 21'of the Glgenda, pocket and asked the boord to review.: Marco explained that thi,swould be his bestI guess as to how things wiU unfold.I Referring "0 pag'e 25..Marco detailed theoptions for the monogernent of the districts in201'2.which includes hirIng 'Q new executivedirector and elevating OVM staff to theposition of ED,without NCA oversight. Ag:ain.this information was for review and not anaction itemfor tne board.On po:ge 26.,Marco revlewed the transitiontimeHne Forthe new rncncoernent structure ..Drew Usoc expressed his opinion that thetimeline was reasonable and that Marco'sassistance in theiransition iswise.I Marco referred to page 15of the agendaI pocket and requested that the members ofthe board review the minutes from the JointOrganizofion Committee ..

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Q,rg. C,ommf fte ,e Repori l,t e ;m : t I6,),ExpansIonUpdate~SteveSnider

steve updated the board on the dsfrict No acUontakenexpansion effort and explained that TheClarion hos been interested since day oneand i f ' isnow about closing the gap withregards to the County property at Franklin andlS1h. Marco explained that the DA's officemay own fhe building. steve added that theMerchant's Parking!garage on the oppositeside of the street isa lso County owned. Inregards to Old Oakland. Steve indicated thathe has had several conversotions with TinaRamos and Beverley and plans to be in touchwith Ratto's ond EBALDC, MicheUe offered herassistance in getting in touch with Raitta's andE.BALDOI.Elizabeth Clark offered her assistance indea.ling with the County ..Morco osked Aliz:afora realistictimeline as t,owhat the "crop-deed' dote for doing theamendment of the district. Aliza indicctedthat she would look into 'this.Org..CommiH'e'e Reporilt,em (#11M.ee,UnglwUh Malyor 'Quan

Org. CommIt t,ee .Repo:ri .It 'em #;S,)Goy,emor Bmwn end:Redeve' lopmentLaw

JC thanked Anagho, and Drew Usocfor No,acti 'o:n takenlputting out the initial feelers with the Mayor'soffice to get Q: rneetinp, She has agreed toI meet with a small group of people from thedistrict on March 21151 .We submitted the formolappearance briefing and me now owa'iting:final confirmation. JC and Deborah have hodmeeting's with Claudia Coppio, who sat on fhe Ibudget committee of the tronsrron team, andreceived some g:ood advice on :how toapproach the meeting:. Her suggesti:onsincluded, but were not limit,ed to, beinQlstraight forward about our neeos and requests

I in terms ot gJea1terdirect support from theMayor's office ond giving people like Aliza thepoHtlcal backing 10 allow us 'fa de more things-even things fhat ore contrary to some of the ~political positions she istaking, e.g. Snow Park.We needto communicate to her thot working 1with the CBOscan give her the' opportunity tohave an "eorlv win" witt" the businesscommunity.It was recommended that AHza'srole within, CEDA and her ongoing relationship with the'CBDsshould be discussed with the MClyor atthe March 21 sl meetingl..By March 101h , we should know the fate of theN,o ac'tlontak,enRedeveliopme.nt Agency ..

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Orgl..'C om :m tHee ' Report litem 4 19 ) 1 Cha'nges a l CEOA ,. A 'Ilz .a 'snew role

Org. CommIH,ee' Reponltem 1 #11,01)lnOralk ,event, update

Org l .. CommiHee R.,eport Item #11)1ShuHle Request 1 1 ) fu:nde'xisting eparetlen, 2) fundevenlngl operatl~on

Marco asked Alizo to clarify whether or not she No acnon fakenwould still!be our representotive frorn the City.I Aliza responded by exploining tha:tRedevelopment isbeing "realigned" and isanag:ency that could be impacted at a highleadership tevek As far as the CBD program isconcerned, Aliza explained that there are fivenew areas interested in district forma:tion. soI there are oppo.rtunities to increase the .program. bu1 there isalso 01 need to help theexistinQldistricts. There isan idea of shifting dayto dov operations for the existing nine districtsinto the business services group and newprograms would be kept in the sfra1eg,ygroup,essentlollv splitting the proqrorn-Atizo isnot infavor of this idea .. Allizahas strongly suggestredlto CEDA leadership thot they keep theprogram intact At this time the program hosbeen moveo and Aliza nos been oskeo to stayinvolved, but she does, not think this isbeneflcicl to The program. Aliz.aultimately isn O T sure what she will be doing.Aliza olso cnnounced that Alix Rosenthol, theDeputy City Attorney assIgned to the CBOs. wHIbe leaving in early April so her work lisfrelotedto the CBDsneed sto be completed prior toher departure ..Steve Snider explained thotthe fourth InOak No a,etiontakenmixer took. place on February 1011lt DiscoVolante and thot itwas onother successfulevent. Comeast has agreed to underwritefuture events with 0, $12,000.00 sponsorshipcommitment. There isa new team of 'l'nOokcollaborators; including Susan Mernit ofOakland Local. Ciena, a network specialistcompany. was ateaturedl presence ot theeventJC sUQlgested to Steve that he connect PatrickHurley and Anagha to discuss a speaker seriesor seminar related to 11100k .Marco explained that CEDA isa,sking for Nloac'lontaken

I .onother$32K combined from bothdistricfsforthe BShuttl!e and a supplernentol $30Kcombined from both districts to fundexpanded evening! service. The d'edsionfromthe Org. Committee is that we are not going!to fund anything at this point until we f igurreout what is . g!oing on with the Fox. Weare not, going to do the nighttime shuttle to bringlI people to the Fox i f the Fox isnot in. steve tosend a leUerto Walter Cohen reg!arding 'the

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,I

I

Or9! . .CommiHee' iR'e;port Item #12) Dal'e ,of Anln,ual Breo'kfast

Org ,. CommlHeeReport Item #1 ' 3 ] 1 Meeting .schedule for 2 0 1 1 1

5:0B.0 C'ommlHee Repo!rt U,elm# I1) Updaterrom T ied Tawe:r

S'OBO'Committee Repoliliitem #2 ) 1 R ev ie w of p rop ose d budgetfor 2 0 1 1 1

The Annual Breokfost Meeting is scheduled for No adiont'okenJune 91 h from 8:.00-9:30 e.rn. and will be held infhe Kaiser 2nd Floor Auditorium. Pleaseg:et theword out!The meeting schedule for the year was set at No actlont,okenthe January 191 h Joint Org. meeting; andOutlOOK invites have been sent out to all boardmembers. Additionally, Toniexplained that themeeting schedule is available on the DOAwebsite.It was suggesf,ed to have staff confect Cloroxand the Marriott about using their conferenceroom facilities for the upcorninq IDOAmeetings.Ted had nothing big to report-just business as No acUon,t ,o k. enusual.Marco read a I'etter Ted had received from anappreciative visiter to Oakland thankingAmbassador Tish Ea.ton for her great wore ..Marco and other members of the Board feltstrongly thot the letter was 01 great testimonyto the success of our program. Tim Gallensuggested pJacing it on our website.The 201~1 DOA SOBO budget j, 5 $637,042.00. No I N,o'action falkenfurther discussion took place.

inclusion 0 f the Fox in the lMUDA district.Marco referred to the DOA budget on pages19 and 20 of 1he agenda packet andexplained' thot DOA has $51K lett for thebotonce of the year. The question is whetherDOA can you offord the basic shuttle this yearand i f so can they offord the supplement?JC sug:ges 'ed that a serious conversationabout the budget take place ct osubseqoentboard meeting. At some point. the budgetneeds to address the cost o r living lncreosesfor service providers and/or the shrinking ofservices. The DOA board needs to decidewhether to cut expenditures or increaserevenue.At this point DOA might just recommend thebasic shuttle sponsorship and n O T thes.~pplement to nighttime services.

SOBO' Committee Repol1litem #3) Update on Clo,clk

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thereafter. It was sug,gested that the pressevent be' postponed by_a week or two .. Io : I S 1 1 CommiHee R.'epod'Item '#

1 1 ) H!anging P'lants Update

D'IISIIC'ommiHee R eport Item 4 #,2:) 131 1 1 !Sfll'ee,.,as'kforcepro'po,sal fOf addiUo,nal services

Andrew exploined that the plants are on, order. and Columbine isunder contract. Thehcpels that installiotiol1will be completed byMarch 21~1.The plonts are in LMUDA. but DOAI SOBO had $30k fa r beautification projectswhich could be used for hanging plants. Thepermit is in place. it is just a funding issue at thisI ooint,Chris announced, thot we w1ll,have the I:ong-awaited color renderings of what the vision isfor 13thStreet from Sudhish Mohindroo by next

I week. Marco tasked staff with coordinating a131 h Street TaskForce meeting with Ke. Chris.Beverly and John,Ke noted that the improvements up at theBurger King on 131h and Broadwa)l_look great.

No o:c tio :n faken

No,adiontaiken

D'ISIICommiHee Report Item #3) 'Ganen NeUly report

I Land Use C'ommlUee I(AnaghaDcmdeikaf Clifford)'If,emi 11)C onfirm atio n of

Tim announced that Don Sanchez fromChannel 7 news would like to do a' story on FIrstFriday and we want them to emphasize TheGreat Wall. Gallen has pitched the Chronicleand the Bay Citizen in the past thirty days. Timemphasized the need to really glet a:handleon the infnrmotion about the bus in es se s in thedistrict-who they are ..how many we have. whohas come in since the districts were formed:and how they are doing. We need to get theintsHigence together on what effect we arehaving on developing business in the district. Il fwe worri publicity, Gallen Associates needssome ammunition togo out and sell realbusiness stories. Economic developmentstories are 'going to be key. Marco asked

I about the collection of employment statisticsand Steve explained that staff I S fOlWarding all ,incoming stots to Gallen. Chris Curtisindicated that he would start sending his 5t'Ot5directly to Tim. Marco asked the board tosend new employments statistics to staff andor to CBD Staff. Job erection is the name ofthe game as it allows us to reaUy go after grantmoney.TIm recommended hiring 0;MBA student fromBerkeley to assist in the collection ofemployment stofistics. Marco suggestedpitching this ideo at the next DISImeeting.Marco expl!ained tnot Anagha had beenappointed the DOA choir of the Land UseCommittee and asked the board to confirm

7

No, action Eaiken

Ancgha was,approved aslheDOA chair ofthe
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10/32

Anagha as new eo-chclr forDOAland UseCommitfee Item # 2)Conceptual Pilon on l.and Use.Co.mmIHeeprioritIes, ofeemmlttee to' be determJnedand usEngthls as, a basis, for thenext seven years of the districtland Use Committee Item it 5)Next meeting with City Planningand ZonIng StaH on March 14th torevlew genefal~ plan forDowntown and l.akeMerlriH

the appointment. Land UseCommittee byconsensus.No action taken

No ncflon taken

Next Meeting

Marco referred to the Conceptual Plan onLand Use committee priorities on poqes 27-34and explained that the committee is going'over it and will make revslons/cddifions asnecessary. The final document will guide thepriorities of the districts for the next sevenyears.The LUC will be meeting with the City Planningand Zoning staff on March 1 4 1 h to gain anunderstanding of what their general plan forthe City ismovingforvvard., We want to be the"go to" committee for all new projects and tobe integrated into the process so that weknow what is going on. It was decidedtha.tLUC will start to invite planning commissionersand the hlstortcol society to talk about landuse issues -DoUQ Boxer will be the first lnvitee.Wednesday, May 41h otl :00 p..m. Meetinglocation TBD.

Minutes taken by: Victoria Decker and Fiona Simms. Staff andMarco L i Mandri, Primary Consultant, Downtown Oakland Association

8
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11/32

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13/32

129{1011 RE:Agenda ' \ I JFrom: J.C. Wallace . . . . I - \

To: [email protected] ; ooIJrtis@metro"vO),tion.com


14/32

Mr. Drew tisacSpecial Business l iaison 'to Mayor Jean QuanDear Drew:

\~

Thank ' 1 0 1 1 1 for expressing your willlng,l'lessto communicate the sentiments of the Uptown andDowntown C8Dsto the' Mavor .We would like to begin by stating that w truly appreciate Mavor Quan's efforts to show that Oakland Isopen and ready for business. She has alfeady demonstrated a real clhange in leadership from what wehalte seen from this city's most important office ill the rastfive years. We also applaud recent marketingacUvities like oipeilly meeting SanFrancisco tech companies and!tourling Downtown Oa'klandlto bringattention to, potenttal 'site relocation. These are g re at firs t steps to l 'Iebuilding the I'oeal economy.In that spirit, the 'f:ollowing are what we believe to be the key paints to discuss in anticipation of ourmeeting wilth the Mayor ;1. TiheDowntown andUptawn/La.ke Merritt (BDs represent a key and important ally for the Ci'ty'soverall econernic development efforts .espec.ially In the fiscally thil,l Ienging era ahead. We are literally",D;pen for new business," liight now. In fact, these two districts have the existing transpnrtatton andoffice building ,infrastructure to acmmmedate theusands of new employees oday and into thefuture. Most importantly the property owners in these two distr icts are already orga ruzed, and aregenerating ever 2 milll ion dollars in improvement assessments. A'l lof us are willing and able toimmediately' work with tne Citv to further build our econemtc base.2. One of the key issues in Oaklalndi is the ereatien of new jobs, as well as business attraction,e;cpal'lsion of existing businesses. new construction and revenue stablllzatlon. The Do,vJn[owll andUpto,wnllake Merritt C80s can be worthy assets in achieving I thesechaUenging goals,3. One of the keys to attracting new businessesand expanding current ones is to radicalHy alter theim age ot Oa,klandi toone of a business fr iend.V ,City. T ha lm e .s sa ge c an emanate from the top down, butit must also be fuU'owed up and emphasized with an organized effort from tlhe businesses in this city.The CBDstan help Mayor QLlanboost her business-friendilycredentials bVshowing that we standtogether in true and demonstrable cooperation 'Ona number of key issuesof Importance to business


15/32

4. The CSD.s are focused Iprimalily on two geals: first and forerrrost, attracting new businesses toOakl'and and retaining eldsting businesses. Second, weare Wf!ry actlve In insuring that the Hfes.tyll~'of ourdistricts is vibrant and attractive to employees, employers. investors, bllilding owners and the like. Inthis sense, we would like tite Mayor to think Q f l.IiSi3S (I, very dedicated, Imoltivated ;;m:dcapabl'e ailly. withsp:eclallizedexpertise in identifying and! ad'dfiessfng business attraction and retention issues -~mot onlyfOir ourown interests in the Districts - . bu t! o ro u r 'W i lli n gn e sst o b e p o rt 0/ the te om tho t c on he lp he rB e,tle r un derstand how 0 / 1 olthe busi 'ness-r:elatedefforts in fJfld ar:olJruJ Do/dond can be m oste f fec t ive . As you know, for the pa'st two yeaTs we have funded a very aggTl!!ssive'and successful publicrelations campaign aimed at 'the Northern California business ,communiity and redefining Oakland'slrnil,ge as businesshiendly.S. We lbelieveUlat the public:spa,oes in both Dj,$1'rid:scan goa !Ioillgway 'to, Iredefiningthe' iimageandla,ppeal,ofthe ,City and our two IDis1.r1icts.These public: spares ean r~define and reinvent the twodistricts. much IlI


16/32

Present. JC Walface. Debo.rah Boyer. e n o s Curtis,. Robert Wilk ins. Laurie Berberich, MikeHuoeo

Joint Organization C,ommilee MeetingWednesday, .Apln 13fh,. 2D'll~ 8:100A.M.i l(;c,'I:serCenter. 2ndF ;loor Confer,ence Room

a C I D Lake/side .Dtrve 2nd IF,loo.'Con,feren:ce R.oom

:staff: Morco UMandri. Sfeve Snider; Andrew Jones. Elizabetn Clark.11mGatlen. Andrew Neilly,Victoria DeckerMinutes,

Agenda it em 0 . 1 ' topic Ar t /on tQke.n?!Introductions Introductions were mode and the meeting beganat 8:10 a.m. iN.a ,acHa n taken

Update form staff:' C I I . iDrew Usac"s newIpasHian In theMoyor's: Officeb.New GI,antTaskForceChair'c . Spr ing Unveil lng ':hangingl Iplants.ibanne:rs. dockInstenctlond . Med l'c ::m p l! cnHng:Measure D'D,andSnow IP 'a ~k .e, 'P c l fc , e , 1 4 and thef ox ex 'pans lcmf. Meeting wUh Mav,or'Q.uan/Riichord Cowan

'a) Marco announced to the committee that DrewI Lisee has beenoppolnted Mayor Quon's Senior, Advisor on Economic Policy., b) Maroo expJ:ained that because of Mr. usee'snew position. he would be unable to continue onas Choir of the Grant Iosk Force. Chris Curtis no sagreed to take on the job. Morca indicated thatalthough workIng with the GTFwould beproblemefic ' for Mr. usee, he would still be able toparticipate on both boards as the City's secondrepresentative, in a:ddition to AlizaGaUo. Deborahexplained that Drew isstillawaiting final approve'!to participate.Marco announoed that goi,nglforward. Allizo wouldcontinue to be the rnoin contact for both LakeManitl and Downtown. bu~ oil other B.ID5,would beassigned to Maria Rocha-essen1ially split ting' theprogram.e) The new date for the Springl IJnveiling press,event is May 91h . A time has yet to be determined.bvtthe location wIll be the comer of 17th andBrocdwoy, lnstolloliort Of the hanging plants has,begun along' W..Grand and20lh Bonners ore upolong Broadway and discussion regarding thedesign at side street banners is ongoing. Debofohinquired as to the_prooessof design for the'side

JC mov,ed and,R'obensecondedthe ImoHontoCI'PPointChris

ICurBs the new,chQlr ,0Uhe GrantT , C l S I c fore'sCommittee. The'moHonwas,

I ,appr,ovedunanimousl .

388 1911,Sireet Oakland California94612DOA Pho e 510.238.1122 LMUDA Phone 5 10 .45 2.4 53 0 ., Fox 510.452.4529mall dowmownoo land.org wwwdownlownoo land erg

moil fI ' o ~emerntl-UOJown_org w'


17/32

\~I street .banners. o!,d aske:d that Andre:, set adeadline for the lr1Stallahon.The repaIr of the artdeco clock: isstTiln progress and will. be completedby the end of April. stoff was asked to contactMorten Jensen/Ed McFaroln to see if they have anyhistory of the clock that could be included In apress release. Morco proposed "Time has Corne inOakland" as a possible nome for the press event.lOri to contact Maisha Everhart with the Mayor'soffice to confirm her availability to attend theevent.d] Steve announced a Measure DO public forum tobe held at the Scottish Rite Temple at 6 pm tonight.Landscape architects will be presenting plans toreconfigure the lntersecfion of 20th Street. lokesldeDrive. and Harrison Street adjacent fo Snow Parkbecause i1is not friendly to the peoesmcn or parkuser. The Lake Merritt Master Plbn calls for thisintersection to be reconfigured to calm traffic,create safer pedestrion crossings. odd bike lanes.to increose park space ond create a promenadedown 2011 1 for events. Deborah Boyer asked oboutthe City's timeline on this. Steve explained that thefunds should be there to do Snow Park. but he doesnot have a flrnebne, At this point ihey are just tryingto solicit feedback from the community. steveasked the Org. Committee Forfeedback so that hecan forward it on to Ali Schworz with the City.e) Marco stated that according to Ali,Z:Q,.he Citywill not lund the Fox's inclusion in the district.Morco indicated thot expansion would now mostlikely OCClJr in two phases ..Steve was osked tocoordinate a meeting with EBALDCto discussexpansion on both sides of WashingJon, and tosend out a colored map of the expansionproperties to the Org. Committee. Marcorecommended that we set up a meeting withRebecca Kaplan ..f J JC and Deb exoloined to ~hecommittee thatdue to a schedulinq error, that Mayor Qua:n was ano-show to the March 2]s1meeting and thatMorco, JC, Deborah and Steve met wifhRichardCowan instead. They found that meeting to bevery productive.IDiscussion on Shuffle

funding 'Clndsupplementallunding:Q. funding '01marketing,Sl ,6K tromeach districtb. fundin.gfor

An update was given on the funding for the BShuttle. JC recapped the situation to date, andrecommended, along wilth Deborah, that the CBDscontinue with the base funding of$16.000.00/district but not to provide the additional$l:5,OOO.OO/districtor expanded evening andweekend service because of the City's reludanceto include the Fox in the district The Foxwould be

Chris Rloved cndIRobertsecondedth.e motion to,alloc,ate $16kfrom each districtfer continu'edshuffl'e lunding'.lhe m,otion wc.s

2


18/32

\'\,eveni'ng shulile. $15K&om each dl:st~ic:t the main benefiCiary of that evening service but itmode no senseto allocate districtdollorsto oproperty that was, not paying into the district.

iRobertmentioned 0; perspective on the fullallocation of funds.Therewas discussion obout how we approach theCity wifh our decision.ihere was a motionto cuocote $16k form eachd'is~rid for continued shuttle funding and no actionin regards to the request for additional funding forthe expanded service.

'appr,ovedunanimously.

land UseC'ommifteeuIPcI,cde:Imeet inQswilhCilry Planninga n . c l i Zo~nln,gStaHa. lund use pl'a,n andrevlSeionsand priorities.

The Conceptual Plan document has gone to The Noacfion takentond UseCommittee for review. They will set somepriorities and present to the boards at the May OrgCommittee meetingl.

P'ublic :s'pacedeve,lopmente, 1 3 1 h $,tr'eetToskIforce dra;w,lngsb. f,ranklln Sfre,etTaskForce

Copies of'Sudhish Mo'hindroo's renderings of 131 hStreet improvemen1s were included in fhe agendapccke! for review. Marco explained that thedmwlngs wouldl be presented to the DOA board tobe endorsed and then can be posted onthewebsite. We would solidt o letter of supportfromMayor Quem and Gallen Assoclotes can do a story'to promote the project.Marco t,osked stofi to set up a lMUDA DISIcommittee meeting 10 'establish.01 FranklinSquareIosk Force, ISteve announcedl thai he otlended a rneefinq withIBlairMiller from the City to discuss Iheir plan for the1 7 1 h S tre ef BART g a tewa y. The project should becompleted by August of .2012.Marco stated thatthe plan should be formally presented to the JointBoard because it wil'llimpact both di$1'ricts.ond wewill potentially be providIng maintenance services.

Marco to workw it h Ch ri,s 'C ln dfh eGal en team townte capnons r,or'he 13th Str,eejr ,enderl 'ngs . .

A-nnuall'Breakfast TaskI f,orc'e: Deb. JC,Marco. Tort Sh~iveand Andrew

Deborah began "thisdic5cussionby stating thot this,year we will be 5el'11ngupa standard process toeose fhe planning of mheAnnual Breakfmt in fu1ureyears. There was much discussion about whatmessage we wont to shore art the breokfnst, It wassuggesled that we prepare a visual presentationI~i'th s,?meimpact with == images on the screenthat gIVe some sense ofVibrancy and personalconnection ..JC suggesJedthat we have a dry run a few daysbefore the Annuall Breakfast 10work: out anypotential issues.Deborah mentioned that weshould 1ightly script our presentotton, A llmitof on, hour was suggested and Tim emphasized that we

I should not ignore the breoktostslde of the event,because many ottendees will be there for fhenetworking aspect.

N!oactiontake'n


19/32

SoUcitaHon for ,EDposition. timellne

Next Joint Org.Meeting

Marco briefly discussed the Board's options. for the No action tckenEDposition in fhe coming! year on pages 2 and 3 ofthe agenda packet He outlined the process theboards will go through to make their selection.

Robert mentioned that we may want to thinkabout awarding. someone that works in the districtsfor a property owner and coordinates with Block byB,Iock.It was ogreed that Alirzashould berecognized for her efforts ..Marco stoted that Drew Usae should speak,because he can represent the Boards and the Ci1y.He is in a unique position to speak about ourpublic-private partnership with the city.Deborah suggested that we use "Redefining theway you build community" as our overarchingmessage and tag line.The following listof presentation topics werediscussed:- Ambassador awards- 1 1 3 1 h Street conceptual drawings- banners and hanging plants- the 17th st. ClockThere should be recognition for InOak, but notnecessarily an award. The idea of a "Spirit of theDistrict" award was suggested. Robert suggestedthat we highlight how we have created anenvlronmenl and a framework forentrepreneurship ..Marco mentioned that we should include our newurban ecology project, and use it as an umbrella tocover medians. landscaping and jobdevelopment.For our program os well as our presentation. wecan show our national reach. We should includetestimonials on the program for attendees to tokehome.

May l 1 1 h . . . 8 . : 0 0 a.m. in the Kaiser Center 2nd FloorConference RoomMinutes taken by Victoria Decker and Fiona Simms. Staff.

4


20/32

Oakland's first annualBattl,e of the race Tl'uc'ks

May7,20111Oa'kland Convention Center8:00 pm to MidnightDoors open at 7:00 pm

Tickets:$15 in advance$25 at the door

...mnstantcontact.oom/render?lllr=k5oh ...

Greetings,

Welcom a to the l V 1 a y edition of the CBD Spotlight! Exciting things continua tohappen in Oakland this month. Be sure not to miss M MurrnurlFirst Friday onMa,y6th, and rememberto check outthe great shows atThe ParamountTheater If you haven't already, take note of the c-olorful new banners onBroadway and the hanging plants that now adorn light posts along W. Grandand 20th Spring has sprung! OUf featured businesses this month are SpiceIIIIonkeyRestaurant and Xolo Taqueria. We encourage yo u to forward thisemail to your friends and s how them how wonderful Oakland truly is.Thank you,Stelle SniderDisuic! Manage,-

New Restaurant:Xolo TaquerlaXo.lo is a fun and funky taquelia boasting the culinary sensibilities of DonaTomas in the Temescal District This "litt le sister"to Tacubaya. in Berkeley isexcited to bring great IVexican fare to the Uptown District.)(Dlois c-ommi1ted to using the highest quality meats, seafood, dairy andproduce from organic and local sources as much as possible. Scrumptioustacos and burritos are served until late in the evening NbndaythroughSaturdaywith Mexican beer and select wines on the menu. Inside you are

1 / 4


21/32

for Tacos, Beer, and Live MusicFer complete details, or

to vote for your fa verite tacotru ck VIS I toaklandconvention center. com

InOak. M ixe rT hu rs da !y , M a y 1 2th5:00 pm ~.8:00 pmEra Art Bart a,nd Loun.g,ewww.inoa'k.orgJe"Caryous Johnson'sMarriage Material at theP'aralmountMali 6th, ft:h,iIInd 8 t l ' 1 18:00pmFur ther de tai ls :www.paramountU1aatre.comJ.IE IMs ,Coste II 0& TheIlmpostersat the Fmi !Th:eaterMay 8th and 9th8:QOpmFu rt he r de taT Is :www.lhefoxoakland ..c.om/.Bay Area Black ComedyCompetitionst theP a I r a mount.Saturday, Mav 14th8:00pmFurther details:www.paramoLlnttheatre.comCom,edian ChelseaIHiandller.Ues that Chelsea Told Meat the Para.mo'Unt:Sulilday, Mar 15th8:00pmFurtl1er details:www.paramo'UnUheatre.co:mO:ld Oaklland Farme'r"sarke,tFr idays 8 .00am-2 'OOpm91h St, b etw e en B ro adway & ClayFurther details:WW\N.I.I rbaflvillageonline .com

Downtown OaklandlC:onstantcontact,comjrender?l1r=k5oh ...

CS D Spotlight M onthly E btast: : ; : , : ~ t c < 1 1 ! J sea of blue walls, but don't miss Ihe cutdoor seating area ~

Lake Merritt Uptown Board President Deborah Boyerwelcomes xorc's Owner Dona SaVItsky

Nlew Banners, and Hang!ing Plants!1

A.fte 'r a year 'of hard work and ,coUaboration, th e' CBDs ,hav e, insta illed l the ir' Ibanners en Broadw ay and hanglingpl:ants en West Gland and 20th St., with more' to,eemelJust one' mere Irreason to come to Downtown andUptown Oakland.

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http://www.inoa%27k.org/http://www.paramountu1aatre.comj./http://www.paramollnttheatre.com/http://www.paramollnttheatre.com/http://www.paramountu1aatre.comj./http://www.inoa%27k.org/


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Lake Merritt Uptown

FalllWinter 2010

Ambassador Video producedby Youth Radio

Downtown FacebookDowntown Twitt.er

Uptown Facebook

iii Uptown Twitter

.!constantoontact :. rom/render?;1 I r=k5oh . ..

CBD Spotl ight Monthly Eblast

eplceSpice Monkey is dedicated to creating a local casrs in downtown

Oakland - a place full of fresh, vitalizing food and animated comersanon.Ewrything is created from scratch, playfully using fresh herbs andspices to bring out the natural flavor in each dish. Their inglred1ients arecarefully chosen to offer you the healthiest food from local, organic, andna tu ra l sou rce s. S pic e Monke y ca n b e b est d escrib ed a s e cle cticCalifornia fusion cuisine that represents sevsral world fla'oQrs in one bite.There is a beer & wine bar for those Ilooking to hale drinks after work or

specialty teas for those wanting something differentFor more information go to'www.sprcemonkeycafecom

Gateway Bank Headquarters IMoves,to Q',akland22,01 BroadwayGateway Bank said Tuesdaythat iiwiiimow its corporate headquarters fromSan Francis co to Oakl'and, in amove thatbolsters an up-and-coming sect ion of theEast Bay city's downtown.The mo\oe also WIU6,hifl65 jobs from SanLeandro to the new headquarters, whichwill be located at 2.201 Broadway inOakland's Uptown district.Read the full article atwww.contracosta1imes.com

About th.e D'owntown Oakland and Lake Mer,ritt~Uptown Associations

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http://www.contracosta1imes.com/http://www.contracosta1imes.com/


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If you work, how do you usually travel between home and work each day?IOWall(DlBike, Otlransit ( bu s, tra in , 'fe rry ) Dear IDOtl1er-descnbe: _Wh,al is the ZIP CODE ' O f Y O I J F S TART ING t:O CA TI:Q !N to da y {i.e.IHOMEp _Where is,your FINAL DESTINATION ( i.e. addresslcrossstreetandzipoode)? _

What is,the total distance between your STARTIIN,GLOCATION (Le. HOME, and FINAL DESTINATION (i.e.OFF.ICE)? .miles (on~way.estimate)

What 15 ,the d is ta nc e b etw e en your STARTING LOCAT,ION (il.e. HOME) an d 'the Broadway Shuttle stop ~hatyouuse most 'often? miles (one-'Way,. estimate)

How do you t lravel f rom your STARTING LOCATION (i.e. HOMlE)to your Broadway Shutt le Stop?DCar 0 Car pool: Ilumber of people:_ DWa'lkJBilc.eD Bus/Shuttle - please' specify: _DOther Tlranslt SelVlce - please specify: _ OOther - Please specify: _How will you travelfmmthe Broadway Shulle stop to y,ourFIINA!LDESTINATION?DCar Deaf pool: I"Il.lmberof peeple: __ DWalkJBikeOOther Transit Service - pl'ease specify: . iOBus/Shuttle - please spectfy: _

DOtJher - Please specity:. _Before t.heBroadway Sl1li1i1!leegan operating, how did 'to .getto,your FINAL DESTINATION?

Dear poe]; number of people: __ 0:WalkllBikecart o Other Transit SelViae - please specify:, _iPRIID:Rto using 'the'BroadWay Shuttle, how many days pe r week did you DRIVE to get to'YOUf FINALDESTINATION?oMare than 5 daysiweek05 daystweek 04 dayslweek 03 days/week 02 daysJweek 01day/WeekWHENI do,you use the IBmadway ShutUe?DMomlngal1d Afternoon oMomililg only D:Aftemoon only

PLEAse CONTINUE ON' THE REVERSE SIaE


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Broadway Shuttle Passenger Survey

tf you generally WALK , BIKE or use TRANSIT tooommute to work, would you be more likely to DRIVE your car towork if the Broadway Shuttle was nota.vailable for daytime errands, meetings and lunch?'DYes DN a DDoes not apply because I'do not currently walk, bike or take transit to workIf you generally DRIVE your car to work, would you be more likely to BIKE, WALK or take TRANSIT to work i f theBroadway Shuttle operated past 7pm (because the shuttle would stil l be running if you worked late andlor went outfor drinks or dinner after work)Dves DNa DDoes not apply because I do not currently drive my car to workHow did you discover or learn about ~heBroadway Shuttle?: 1 0Friend/co-worker 0 Newspaper article 1 0Newspaper ad D II'ntemetadD ShuttJ'e Brochure/Info Card1 0Employer DSidewalk sticker DRestaurant promotionDOther- please specify: _Please rate the Broadway Shutt le service (1 '" Poor; 4 = Excellent)Overall Quality 1 1 0 2 1 0 3D 4 1 0Driver Courtesy 110 2 1 0 3D 4 1 0

In-Time Performance 1 1 D' 2 1 0 3D 4 1 0Cleanliness of Vehicles 1 1 0 2 1 0 3D 4 1 0 ,Re'liability of Service 1 1 0 2 1 0 3D 4 0Are you aware of "Spare the Air" days announced by the Bay Area Air Quality Management District?DVe", O M , . ..~ ,~v If YE S, D o you d riv e le ss on " Sp are th e A ir" d ay s? DYes DNoPlease share any comments, feedback and ideas for improvling Broadway Sihuttl.eservice here:

The Broadway Shuttle is made possible by the Oakland Redevelopment Agency and these generous sponsors:1 \ 1\ . r ~AIR IJ.!''lin i E E' T AI J . , . . . . ~ " i' 1


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Jol'n' L'Q!ndUse Committee Me,etingl with City .P.lanning StaBWedlnle.sdlo,y, MO:lich14th, ..2Dli'~ 9.:00A.M.1111 Broadway, 24th fl.oorOffic'es of Wendel. Rosen, Black and IDean

IndrojTt obevsekere. Anagho Dondekor Clifford, Chris Curtis. Alila GalloCity PI:cnnlngl st,cft Eric Angst'adt. Scott Miller. Ed Manasse

Marco Li Mandi'i, Elizabeth Clark, Steve Snider. Andrew Jones, VidoriaDecker

Agenda item OI"'Op;CAnagha was thanked for hosting the meeting andintroductions were made.

ilnlrociuctions~lndr,ajl:tObeyse'k,ereono AnaghaCandekarCHHor,dl

Ex~!anafion AcHeon,oken'? I

OvelViewof Jlolnt CB,[)s;'and th'eir constitution, I

indrajjt Obevsekere explained that the CBDs areassessment dlsfricts formed with the' purpose offunding special benefits and creo1ing 01 positiveeconomic and social environment for the peoplewithin the district boundaries. He furfl1erexploined 'thefunction of the caDs is to 'supplement cityservices in a more focused way.

OvervIew of Landi 'UseCommittee and Goals Mr ..Obeysekere explained tha~ the Joint L.and UseCommittee is interested in identifying capital!improvements within the districts and managingthe uses that come to the districts-ideally thehighest ond best uses.The committee is Qurrently workingl on a visionstotement, essentially a lend use planning tool.and Is hoping to get consensus with the City onhow to get a process. in ptoce for future projectsthat come down the road.benne ~elanonshi'p

between CaDs and Cityand iPlannlng' S;taH:

Marco liMand~iexpl~ained that the 'Feelrnore"business on 171h and Telegraph catalyzed the land'Use Committee, The CBDs do not wan"! 0proliteroticn of marijuanal dubs Of the types ofbusinesses thot run counter to wharf the CBDs metrying to do. Chris Curtis interjected that the388 191hS 16091 00 lone COlifornlO Gl4012

DOA, Pho e 510.238 1122 It, ,~UDA Pholl'" 510.452.


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I committee wants to "respectfully be infhe processfa support things mot we' agr;ee the City shoul'd ooand conv,ersely to have the abifrty to give inp,utwhen we don't agree."Eric Angsfadte:xplained thot the fundi on of theplanning department l s twofold. with Ed Manassetaking: lead on the forward function and ScottMiller taking: lead on regulatory funcUon. IHe wenton to expkiln that the' regulatory slde isgUided byordinance and issubjed to state law.Redevelopment does not have entiUemenr overprocedures as in some municipalities. He furtherexplained tha!~without changes to I~egislotion.theplanning deponmem is not likely 1,0'hove 0 tormotrelationship wi~h an organization such as the Jointland: Use Committee (CBDs!.It was requested of Eric thaI the CBOsbe added10 the l i s t of planning deportmentnotifications/updotes so tl1o:tthe organ~ationsreceive routine. timely and early notiCing.. Ericexplained thai was eas,yenough to fake care ofend asked Marco to provide his,contactinformation to Scott Miller.Eric 01:50 indicated thalt working with EdManassaon code chonqes and specific plans would allow

I the CBDs the greatest Chance to. mokeoninl:luence on fhe future direction of city planning,.I Eric indicoted thal me City has a plan fa bring .both districts into ~heCentral BusinessDlstrict-, currently I f' only encomposses Downtown and halfofLMUDA.

Items to faclllta.eI ,c,ommunlcaUon " Scott Miner to add the CBDs/Mmco t O i theplanning commission "yellow sheet"

distrlbution list." Marco requested staff to send him the CityPlanning Code-specifically section17.1:02.370,pertaining to hotel regulations. Staff was asked to sendi districts maps to. EdManassean.d: soon Miller.The next Landi IJsemee~ing wlll be held on April16lh,2ml at 9.:00 a.m. in the offices of Wendell, Rosen.

B'lack and Dean-ll11 Broadway. 2411\f100f.Meeting to be offended by Doug Box.er,

Minutes taken by Vldorla 'Decker, StaH.


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.Pr,esent: I ind ra ,j it Obevs ,e :ke re . A f'l aghal Dandekar Clifford, Ohris iCllrti,s, Stev,e Douglas, John Do'lb y ,L o rie A I'em aln ia .Andr'ew Brag, Michell'e lane, Neetal ~Putlhanv,eetil

Guests: Doug soxer

J !o in t Land .Use IC,ommIftee Meeting w ith Doug BoxerWed'nesda,. April 1 6 . 2011.. '91 : .001A.M.

Ull Br'oadway.24"' FloorO ffic es ,ofW ende l, R 'ose n" B la C:k .a nd D ea n

Marco (jMandri, 1E'li.ziil,bethOhn,k, Steve Snider e Andrew J ones , V ictor ia Decker

Agenda item or topic'IntrodueliionS-lndrajitO be ys eke re a nd A nag haDandekar 'Cli'fford

l [ !) iscu5S:lonwit:h !Doug[B oile r o n th e P la nn in gCammi'ssion

Mj'nutes:,&p/orutt lon Ar t ion to t ten?

M r. B ox er began hi s address to the 'committ!ee bV shalrlng U u~ IN 'o aCition takentour thing s he h as le arn ed over th e v ea rs a bou t h ow best tocommunicate to decision makers:

Anagha welcomed everyone and introduced the' Committ,eeg ue st, D ou g BO')( ef,fo ~mer 1 fl1 1anningCommission member..Anagha explained that this w01!Jldbe an l nf er rn a l d is cu ss ion togive M r. Box'er a sense of who we are and what w e d o, a nd fe rus tc ge t Ihis,thoughts, on how best toappr,oa.ch the currentpirulning commISSion.

1. Kinow 'I!,our audtence, To ,effectii,vely cernmunfcate .yo umust do your research, do your due dll igenc.e a nd k no w wha,tissues they care about. M r. Boxer noted that if you have acommissioner w'ho cares about wQrkforce developm.ent andy,our proposal gtosses over that partlculae is su e, you m ay nothave h is /h er e ar,2. Den't: make demands. Be a part ,of the processand knowwhat vou are looking fct. but allew the person yo u are dealingwith to, rnakethe decis[on~letyour ideal become their idea.3. Know your bottom line. Know what you need to getthrollJlgh the process imdhow to get to tl1a't point.4. WOl1kt,o understand theprocess, Understand that tilhe

388 19 n Slreel Oakland Collrornia 9;16'2DDA Phone 510.238.1 )22 LMUDA Phone 510.452A530 " Fox 510.452.4529

mOil. owntownoojdond Ofg' w w w dowmownooklond orgmall ickemerritt-uptown.orq- wwwJo emeuttt-uotown org


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decisions of the p'l;anning commission are appealable to theCity CoUf llOH, 50 don't use all of YOUIr a rnmun ltio n u p 'kant.Anagha informed Mr. BO.lIierof'the March 141h L an d U seCommittee meeting with my Plannl'ngamd Zonil'l,gs staff andas!ked him for his suggestions on how best to buildl tillatrelationship.

DiscUSSlion ontli le moviingoUhe bus stop at 11th andBroadway

Mr. B~oxerindkated t ha t: f o r the' most p art, O a kla nd P l an nin gstaff are "pmfessional' , hardworking and get it right most ofthe Ume from a land use perspective," He explainedlUlat the"hot button'" issues. where politics, come into play, theeutcernels determined before the repert is issued. Hisrecommendation te the comrniittee is that we be proactive inour interaction with city staff to ensureareparedeess,Anagha. asked Mr. Bo~er about the current rnakeu;p of theeommlssion.Andrew' Jones, District Services Ooordin,a'tor for boththeDowntown Oa:I1:land,and Lake Mer:r,itt-Uptown DistrictAssociations,asked Mr. Bo~er his advice on dealing withabsentee landlords andissues of bllightabatement an d the'lack of enforcement 'on 'behalf of city agencie.s.Mr. Boxer advi se d t ha t. pu tt in g pub'lic pressure o n b oth thein div id ua ls and th e agenc y cha rg ed w ith code enfo rc ementc an b e e ffe cn ve .A thorough discussion ensued witb Mr.!BO.xer spending a l lttleO,lleran hour .answering the Gommitt'ee's questions.Several documents wer,e pr,esen. 'ted to the Land Use'Cpmmit:tee ,addressing the proposed relocation of the busstop located in frol'l,t ofVouth Radio on 17th and Broadwav.Y,outh Radio presented a "Chronology of Ae TranSit Bus StopInstallation at Entraru~e ,of 1701 Broadwa,V and Related Issues",an d J RD V (a rc hite cts E d McFarlan a nd Mo rte n J en se n)presented a, letter o pp osin g th e relocation, p 'ho t;og rap 'hs o fbot,l'llthe current an d proposed new I,ocations, and a letterfromPe:ter Chun .a transportat lnn Engineer with the aty ofOakla nd .b oth p ro po sin g a nd supporting the reloca,tion.III the document .Youth Radio ,argues that they were ne.lIeroonsulted prior to the installation 'of the bust stop and thatthe bus stop is a safety issue fo r th e students in that I timpedes the ability of pa,mnts to drop off or pick up studentsfromthe facUity. Youth Radio argues that they were not. gi,vell" 'd u e' p ro c es s" a s Uley wer'e not "given a voice in the processof deCiding w here the bus stop would ultimatelv go."JflDV and Andrew IBrog. property owner an d DOA Boardmember, oppose the relocation. The position of.JROV is 'thatthe reloranon would further discourage 'retail attraction an d

The ,acti 011'0.1 the'committee,a.s,agr ,e ed Ib yconsensus, 1 : 5 , to ,reeornmelu: l thatthe 'City take' In oadion a t th is p oin t.al' ld that. we getinv ,ol lled In tineprocess.

2


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D i S C i l J Is s io n 1 0 1 1 1 1,eislngthe: I Maroo,. ,A .n ag ha and Iin dr aj ilt p la n t o m e e t separatetv t o revise I T:ori t'D' coordinateland Use 'Concep1i!lIIaIIP lan, tile Land Use Con cep tua I'Plan. meeting with

Maroo,. Aoagha,andllndrajit.

Other

r~e;rt:Meeting

'Wou ld nega, ti ve ly impact the' City's efforts to re vlta lts e re ta lla long Broadway .Mr. IBrogexpressed hi s belief that if th e bus stop is moveddown in front of his building, The ca th e dr al Building, that hewill e xp erie noe th e same is sues a s Y O U ! t i t l , Radl.o. He indicatedUtat $W Imill ion d 'o l la rs has b ee n s pe nt on th at bundl ing to,a ttr,a ct h ig h-e nd o ffic e a nd re sid en tia l te na nts a nd thatputtin g ,th e bus stop in front of his building would bedetri imental to these efforts.Marc o s ta te d that w e need to be clear en th e i ssue espec ia ll .yin eegards t'o who supports it.. He suggested that WE ! propos.e,aligning tile bus stop with 141h and BroadwaYilJfld elimina,tiflgboth sides of 1 7 C 1 1as an option.Anagha said that she would get in touch with scott MHler todiscuss the issue.

Steve Dougla,s.macleknown to the committee that he doesnot eare for the' n~w Oaksterdam mural piece at 17lh andBroadway because he ttHnksthalt it r e semb les g raf fi ti ..Th e ne xt m ee ting of th e L and U se C ommitt,ee w as s ch ed ule dfor May nth at 2::30 p.m,The me etIn g lo ca tio n will H ~e ly be at 1 111 B ro ad wav . b ut w ea v e awa.ilingfinal ,confirmation from Anagha.

lMinultes: taken byVictoria Decker. Staff.

3

No aetlon ta'ken


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DownfoW'nO'alkl:a.nd .Associiatlon/l.ake M.eni'tit~Uptown IDIstrid AssocIationJ lolnl l .SOSO Co'mml iHee

March 10, 201111 - 1 :00 p.m ..- Ca!hedral Con fe r'e ne ,e R .o om l I,

Mlnute.sThe 'following Items were discussed and recommendations or actions are made to theBoord as follows:

~\

Present Michelle Lone, Ionicio Jockson, Nola Mont'gomery ..Samantha Stires,laurie Berberich. Mike Brownstaff; Marco U Mand'ri, Sieve Snider. Andrew Jones. Ted Torver, Rick Williams,Harold Dees

Subjectl'ntr,oducUon,sSecurityAmbassadorRe:port:Ted Tarver

Ted reported that earlier in the day Safefy Noac1lont'akenAmbassador NIck Levin had discovered 0$20.000.00 check inan envelope ond returned Itto the grateful owner. A photo was taken of thecheck being retumed-possibly a good sto.ry toinclude in an upcoming newsletter or E-blasf.fed commented that 'the nightlife is growing asevidenced by more people walkingr in thedistricts after dark and noted a decreose inponhondiers on First Friday.s..led informed the committee that he hosperformed a crime stOll comparison betweentwo spots in the districts. specifica'l ly the KaiserCenter ond 13th and Broadway, ond two spots inSan Francisco. 100 Markel and 5th Sf. and Mark,etond found that there was as much as 4 times theamount of crime in those San Francisco areas asthere were' in aremwithin our dis1rict boundaries.l,ed was asked to compere the crime stofistics inthe districts from before Block. By Block begantheir work and now.steve rolsed the possibirUy of inoreasing ev,eningsecurity services in the Uptown to better providecoveroqe duringr entertainment hours,Michelle asked fed t09ive an estimate .o f whati1would cost per ambassador to add more shUtsin the Uptown.

I

IDOl> , 5104524529


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Laurie Berberich mentioned thai the OaklandUni'fied School District was putting officers onpatrol as emly cstoocv.Ted stated that because of the issueswithredevelopment funding'. we would! lose 5 officersfrom the morning shift'of the neighborhoodenforcement teem, Thismay result islessresponsiveness.

M.atn'enan.ceAmbassadorReport : R ,j c:kWill iams,

Rick reported that trash pick-up has increasedby about 100bags per quarter. He mentionedthot jhe districts,especidlly Up1own. have hadmore of a graffiti issue1han usual. There hasbeen nightly tagging. and 0. 101of high upobcdement has been necessary.Drew mentioned that Peralla is expending O il lotat 1t1elrbudget on paint. and suggested that wecontribute more to their budget.steve advised documenting how manyincidents occur on a porticulor property andconlacting 'the management of said propertiesto provice point.Rick indicated that ~heproperty at 2401Broadway has been consistently blasted withgraffiti and is 01erribleeyesore. As it is the firstbuilding visitors to the disfrid see when heodingNorth to South on Broadway, we need fa keep i fclean. Andrew informed the commiHee that

Icode enforcement hosbeen contacted.Michelle Lane sugges,~edaddmonal lighting andmural installation as possible solution to therampant groffiti.Marco recommended that the committee

Irequest a donation of paint from Lowe's orHome Depot. He 0150 suggested that sfoffcontact muralists and look info sensor I'i.gllt

I installation and fhal we enga:gein proocfiveI mitigation efforts to thwart fhe tagger5.Andrew indicated that BARThas an extensivecatalogue' of graffiti, loggers, that we cancompare with sofetv ambassadordocumentation to try and track some of theseindividuals down.Ted requested that odditionall cameras bepurchased so that each safety ambassador hashis/her own camero.Herold Dees announced that effecIive April. 1Sl',PSCwill be rolling out 0window acid etching

I removal system.

'he purchase ofaa,d 'lUonal com em s forth .e Sa f'etyAmba s,s (lId or s wa sapproved byconsensus.

Dist ri ct Se fY ic ,e'COO.renna'or !Report :.A nd rew J one s'o J Enc'foachmant

I Andrew passed around pholos of the clockrepair in progress as weill as photos of hangingplants being assembled. Andrew cntlclpotesthe cornoteiion of the clock repair by mid-lote


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IP ,ermU ,I March. in time for the proposed April 4th pressb)i Hanging'Plants I eventc) 1 7 1 h Sf.CI,ock I In reference' to the newlyinstaUed banners.d)' Banner/Han,gln,g Marco described the city d'esi,gnstandards asIPlan~Unveil ing I poor. Andrew tndlcoted that 1he CaDs will hovemore control over the design of side sfree~bonners,

I Aliza Gallo reminded the group tha1 theBroadway banner program, specifically anowinga no~C[tyentityto confrol the footprint, is,unprecedented. She further explained thatwithouf compromise on both party's part ond acollcborotlve effort between Samee and theCBDs, it would not hove happened.Steve inquired ot Drew as to whether or netjnebanners had been paid for, and, if so, how willthe City pay the $5k they committed. AUzasaidthat she will figure it Qui and get back to us.Andrew explained the trashcan iniHotive hasbeen approved and that he has the perrnlt inhondo He further explained that for every canwe add. PSChas 'to maintain, which becomes 0logistical issue.In response to Martin Ward's inquiry, Andrewindicated: that the addition of 10newRenaissance-s!yle troshccns would costapproximately $15K..

,I

Budget 2.011

Toniclc explained that she and Michelle hadmet 1'0discuss 01 plan to landscape the medianwhere the "triple Z" sculpture sits,

doa board meeting may 4, 2011 agenda packet

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