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TRANSCRIPT
D O C E D G E
2018 Advertising Rate Card
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2 0 1 8 A D V E R T I S I N G R A T E C A R D
About the Festival
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Doc Edge is an Oscar qualifying and Australasia‘s premier international documentary film
festival held annually since 2005. City venues are Q Theatre in Auckland and the Roxy
Cinema, Wellington. More than 17,000 people attended the Festival in 2017 and
experienced a showcase portfolio of over 50 award-winning and critically acclaimed
documentaries from New Zealand and around the world.
The 13th edition of Doc Edge Festival will be held from 9 May to 4 June 2018.
The Festival includes:
• Screenings + Q&A sessions with filmmakers and guests
• Gala film awards
• Doc Talks - a series of curated public talks
• Docs 4 Schools - an educational programme for students
• Screen Edge Forum – screen industry conference
• Story Edge World Exhibition – for digital interactive storytelling projects
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Festival Audiences
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Doc Edge audiences spread across all ages, reaching a high amount of patrons over 35 y/o
with an over-average income and with 48% earning between $40k and $120k p/a .
Gender
Female
Male
Age
19-25
26-35
36-45
46-55
56-65
66+
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Advertising Options
Doc Edge offers the following standard advertising options:
Print In Theatre Sponsor a Film Print+ Digital Packages
Where possible we can customise a package to suit your needs, please call us to discuss.
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Print Advertising2 0 1 8
The Festival programme provides audiences with comprehensive film details, screenings schedules,
listings of special events and sponsors and supporters. It is often kept as a memento afterwards.
Programmes are widely distributed via Phantom Bill Stickers throughout Auckland and Wellington
CBD and city regions from April to the end of the Festival in June. Copies are available at the festival
venues and selected key locations including libraries and community centres and from our office.
Reach & Circulation:
Print Run 20,000
Readership 35,000 (estimated)
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Special offer for early birds
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STANDARD RATES
DEADLINE: 2 MAR 2018
EARLY BIRD RATES
DEADLINE: 31 JAN 2018
Full Page $1,800 $1,620 - save $180
½ Page
Landscape or Portrait$1,000
$900 - save $100
¼ Page $600 $540 - save $60
Book before 31 January 2018 and save 10% on all print advertising. All artwork will need to be
submitted by 9 March 2018. Rates are GST exclusive.
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Programme specs
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PRINT SPECIFICATIONS ( IN MM)
Full page 250 (W) X 230 (H) with 5mm Bleed
½ page landscape
½ page portrait
224 (W) X 99.5 (H)
109.5 (W) X 204 (H)
¼ page 109.5 (W) X 99.5 (H)
Booklet Size : 240 mm x 220 mm
Number of Pages : 56 + Cover in full colour
Launch Date : April 2018
Format: JPEG Or PDF Minimum 300 Dpi
Resolution : Colours Must Be In CMYK
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In-Theatre Advertising
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Get your brand on the big screen. Doc Edge offers on-screen slides or TVC advertisements that
play before each screening session with approximately 250 total screening sessions. Slots are
limited and are on a first come first serve basis. Rates are GST exclusive.
IN THEATRE RATES
1 x Slide $1,500
15 seconds TVC $2,500
30 seconds TVC $4,500
Slides: JPEG or RAW Resolution – 300dpi
Aspect ratio - 16:9
TVCs : Apple ProRes or H.264 codecs
Resolution – 1080p Aspect ratio - 16:9
S P E C I F I C A T I O N S
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Sponsor a Film2 0 1 8
Doc Edge Festival offers the opportunity to support a film that aligns to your brand, values or vision.
For example in 2015, Federal Deli sponsored the film Deli Man which included a film/meal co-
promotion and hosting the filmmaker.
Film Sponsorship starts at $1,500 and incentives includes:
• Logo on the sponsored film page in print programme and website
• Acknowledgement at each screening (by city as required)
• Opportunity to introduce the film
• Logo & brand promo at screenings & cross channel promotion with Doc Edge
• Media coverage (subject to media)
• Access to filmmaker for interviews (subject to availability)
• Host an associated Doc Talk (subject to availability)
Talk to us about how to maximise your sponsorship opportunity and brand profile through film
sponsorship.
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Print + Digital Packages
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A 10% discount applies to all print and digital packages. To enhance your marketing promotion,
customise advertising and promotional packages through a combination of the various print and digital
options.
EXAMPLE 1 EXAMPLE 2 EXAMPLE 3
¼ page ad
+
On-screen Slide
½ page ad
+
15 seconds TVC
Full page ad
+
30 seconds TVC
$1,890
(value $2,100)
Save $210
$3,150
(value $3,500)
Save $350
$5,670
(value $6,300)
Save $630
Contact us
I N F O @ D O C E D G E . N Z
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