documentum xiwei liu yanping he (lisa) lorna kelly emanuel balan anna kelly
TRANSCRIPT
DocumentumDocumentum
Xiwei Liu
Yanping He (Lisa)
Lorna Kelly
Emanuel Balan
Anna Kelly
4
Introduction & Background1
2
3
5
Products & Services
Transition Period (Selecting & Crossing)
EMC Documentum
Future & Conclusion
Contents
Founded on June 11,1990
Founder: Howard Shao and John Newton
After the missed opportunity at Ingres, we saw Documentum as our chance to build another oracle. -- -- Horword Shao
Database engineer at Ingres Corporation
Documentum
Background
The databases were severely limited in software to manage unstructured information contained in documents. The manager realized this situation and wanted to develop a new software for automating the management of documents across an enterprise.
The databases were severely limited in software to manage unstructured information contained in documents. The manager realized this situation and wanted to develop a new software for automating the management of documents across an enterprise.
Innovation emerged in early Documentum. The Shao and Newton started looking for a way to participate in information management market managing unstructured information in documents--- enterprise document management.
Innovation emerged in early Documentum. The Shao and Newton started looking for a way to participate in information management market managing unstructured information in documents--- enterprise document management.
The documentum set up cooperation with Bob Adams who is the VC arm of Xerox Corporation. Adam supplied 4million commitment to cover payroll and other expenses.
The documentum set up cooperation with Bob Adams who is the VC arm of Xerox Corporation. Adam supplied 4million commitment to cover payroll and other expenses.
1
2
3
Background
Structured information
Documents are
Unstructured infornmation
Inventory, financial and manufacturing data
Product specifications, marketing collateral, training manuals and regulatory submissions
Did the markets research
through Xerox which
supplied the relationship
with insurance companies,
aerospace companies, a
pharmaceutical company,
the big 8 Consultants and
NASA.
The research of new technology based on market needs and wants
Boeing did finance some of ducumentum early development and helped turn their theoretical design into a working solution.
BoeingBoeing
SyntexSyntex
DevelopmentDevelopment
Syntex cut its submission time in half after use the documentum software.
The overall market opportunity was big and growing rapidly.
Documentum went into right direction.
• Next step:Recruit a couple of early customers to validate the technology and the market opportunity
The document management opportunity
Products and Services
• EDMS: Electronic documentation management (system)• management capabilities for all types of content: business
documents, photos, video, medical images, e-mail, Web pages, fixed content, XML-tagged documents, etc.
• Core of Documentum: a repository in which the content is stored securely under compliance rules.
• The repository as a unified environment, content may reside on multiple servers and physical storage devices within a distributed environment.
• A suite of services: document management, collaboration, search, content classification, input management, business process management (BPM), customer communication management, Web content management, digital asset management, forms processing, Information Rights Management, compliance, computer output to laser disc (COLD) and archiving.
Product development & Service up-dating Product development & Service up-dating
2002
2000
1998
1993
Documentum 5
Documentum 4i
Web Application Environment
Electronic Document Management System (EDMS)
2005~2008 Documentum 5.3, 6, 6.5, etc.
Text
Stage 1
Stage 2
Technology-driven start-up
Marketing-driven enterprise software firm
Transition periodTransition period
Selecting a target market:Selecting a target market:
Horizontal marketing: is when you single out a target audience that shares other characteristics, yet can be found in all industries.
Documentum, Inc. Industry 2
Industry 3
Industry 5
Industry 4Industry 6
Industry 1
A big market in a big way
Industry 1 Industry 2 Industry 3 Industry 4 Industry 5, 6, 7…
Application 1
Application 2
Application 3
Application 4
Application 5, 6, 7…
Vertical marketing: a company's approach towards targeting that focuses on specific industriesVertical marketing: a company's approach towards targeting that focuses on specific industries
Documentum• Less risky;• Focused resources & message;• Comparative advantage
““Crossing the Crossing the Chasm”Chasm”
Target Choices:Target Choices:
1) Insurance Policy Documentation
2) Aircraft Maintenance Documentation
3) Pharmaceutical NDA
4) Chemical Regulation Management
5) Telecom Manufacturing
““Such is the power of crossing the Such is the power of crossing the chasm”chasm”
1993 – 1994: revenue increased from $2m to $10m
An unquestioned leader in their niche market
In 1994, they acquired 30 of their top 40 target customers
1995: revenues of $25.5 million, first profit of $1.26 million
2001: revenues of $198m 2002: revenues of $226.9m
2003.........
Documentum Incenterprise content
management leader
EMC Corporation Inc
storage management leader
Incorporated in 2003
VISIONFOCUS
STRATEGY
CUSTOMER COMMITMENT
JOINED FORCES through COMBINED ENGINEERING by T R E
MARKET
EXPONENTIAL GROWTH OF
UNSTRUCTURED CONTENT & REQUIREMENTS OF CORPORATE
RECORD KEEPING
BEST OF BREED PRODUCTS AND SOLUTIONS
Maximizing the value of information
STRONG DEMAND
EMC Documentum
Oracle
Documentum Now
Future Of Documentum
Conclusion
• Maintenance costs
• Lower licence cost
• Integrated System
• User friendly
• Compliance
• Existing Customers
Questions & Answers