Alumni AthleticsKrystal Rich, Tiffani Nguyen,

Hiroka Nishimura & Xiwei Wang

Mission StatementAlumni Athletics will be

the first choice in athletic apparel for UNT students

and the surrounding community. We will offer

quality apparel and accessories at an affordable price.

• Achieve profitability by the second year of business

• Expand customer base by increasing online sales

• Be the #1 choice in athletic apparel for the community

Goals & Objectives

Target Market• UNT Students, Alumni & Denton Residents

• Men & Women Ages 18-40

• Hardcore Athletes - those who regularly participate in sports activities and work out 4-6 days per week

• Occasional Athletes - those who workout 2-4 times per week

Retail Format

•Brick and Mortar Retail Store

•Online Store

Product Offerings

•Friendly, knowledgeable sales associates

•Discounts for UNT students & faculty

•Customers can purchase online and return products in store

•100% Return on all unused merchandise that has its tag attached

•Open 7 days a week

Customer ServiceCustomer Service

Strengths•Location close to UNT and the Rec. Center

•Affordable Merchandise

•Small store format provides a quick shopping experience

•Knowledgable, friendly staff

Weaknesses•Limited assortment of sizes available in-store

•Smaller merchandise assortment compared to competitors

Opportunities

•Close to campus

•Form a partnership with UNT sports groups to provide all of their athletic apparel and uniforms

•Expand online sales to include a wider customer base

ThreatsUNT Bookstore Sales

Sports AuthorityWal-Mart & Target

• Alumni Athletics provides brand

new athletic wear and basic

workout equipment.

Nature of Merchandise

Assortment and Brands Carried

Alumni Athletics carries a variety of products , including men’s and women’s athletic wear and workout equipment.

Women: sports bras, tanks, tops, jackets and hoodies, and outerwear, pants, crops, shorts, skirts and dresses, bags, head wear, socks and underwear, yoga mats and accessories.

Men: tops and jackets and hoodies, shorts and pants, bags, socks and underwear.

Equipment: yoga balls, yoga mats, dumbbells, kettlebells, etc.

Drinks: Sports drinks, Gatorade, Powerade, Redbull, Protein shakes, Vitamin water, and Water Bottles.

Brands:NikeUNT athletic wearAdidasNorth FaceUnder ArmourAlumni athletic wear, our own brand

• Alumni Athletics offers the best quality products from Nike, Adidas, North Face, Under Armour, UNT, and Alumni athletic wear for reasonable prices.

Quality

Pricing

Women:

TopsSports bras $10-$55Tanks $10-$60

OuterwearJackets $25-$200Hoodies $40-90

BottomsPants $20-$70Crops $20-$82Shorts $10-$68Skirts $20-64

AssessoriesBags $30-138Headwear $10-32Socks $5-$48Underwear $5- $18Shoes $50-$160

Men:

Topsjackets $25- $500Hoodies $40- $95

BottomsShorts $18-$80Pants $30-$128

AccessoriesBags $30-$128Socks $5- $48Underwear $24-$48Shoes $80-$270

Equipmentyoga balls $8.77- $199.99yoga mats $7-$48Dumbbells $1-$299.99 Kettlebells $16.97- $79

• UNT Athletic Wear will have a markup of 100%-200%

• We want our products to be affordable and of good quality.

• All of the other brands already have a set markup and markdown.

• Markdown policy

• 30%-50% seasonally

Markups and Markdowns

• Alumni Athletics is located on Fry Street underneath the Sterling Apartments in Denton, TX 76201.

• Fry Street is known for its restaurants and night life.

• It will be next to Chipotle and Potbelly.

Store Location

Grand Opening Promotion

•mailing coupons fliers

a series promotion from 70% off, 60% off, 50% off, 40% off, to 30%off

build position in the community by providing tangible benefits to our consumers

Promotion

Operation PromotionOperation Promotion

•Distribute coupons to those consumers who purchase items during the grand opening

•Transforming our clients to efficient word of mouth advertising tools

Promotion(cont’d)

Beneficial Places for Advertise

•social media tool

monetary efficiency and time efficiency

set up our Facebook retail page

Promotion(cont’d)

• Campus promotional events

take spots around Students Union or Recreation center of UNT

Promotion(cont’d)

• Other options

Google AdWards

partnership with UNT sport team

community free magazines

Promotion(cont’d)

• Purpose towards building Consumer Base and Retention

loyalty cards

Series promotional events through the operation

Promotion(cont’d)

POS Signage

Put posters of company logo and featured items on the walls/show windows

• Poster Displays • Wall Wraps

• Company logo

Space Allocation* Built-in shelves for shoes and some clothes

Layout

Circulation

• Products randomly displayed

• Allow free flow circulation

Interior Design

• Luster hickory hardwood for flooring and walls

• Black colored display stands

Ambiance

Natural and Modern

Lighting

• Hidden Ceiling lights

• Track lighting for display

Fixture Selection

• Stool for shoe fitting

• Display Stands

Merchandise Presentation

• Small items (socks, head wear, etc..) are placed on the display desks in front of the cashier

• Featured items are presented using display dummies in front of the entry

Visual Merchandising

Unique window display