does social media roi exist for ecommerce?

Head of Client Success

Al Lalani Raaid Hossain Marketing Manager

Speakers: Raaid Hossain & Al Lalani

Social Annex was built to generate and track Social Media ROI for our clients.

We are Social Monetization experts.

Some of the people that we work with:

- Results that we have seen with our customers - Walk away with actionable takeaways

© 2012 SocialAnnex, All Rights Reserved

- Yes! Social ROI exists for eCommerce and other retailers are doing it today


Learn, Laugh & Have Fun


Different Types of Social Media ROI

Engagement

Revenue

Data


Engagement ROI

Engagement ROI is measured in interaction Likes, comments, shares, views, etc.

Engagement ROI should not be looked at from a revenue perspective

Engagement ROI plays a large role in humanizing brands


What retailers are doing

Using Social Media for Customer Service Inspiring their audience by delivering content through a human voice Hosting contests, sweepstakes and other interactive pieces


Bestcovery engaged people in a fun contest with the new iPad before the pre-order


Here’s the data they were able to get •Shares and Re-shares •Likes •Total Reach •Viral Co-efficient •Demographic profiles •Email addresses for re-marketing •Identify Social Influencers


REVENUE ROI

Revenue ROI is measured in dollars and can be tracked

Revenue ROI allows you to justify Social in your P&L

You are looking at conversion and additional orders generated


Challenges Brands are Facing

F-Commerce Fails

have all closed their Facebook Stores

Facebook Ads, Promoted Tweets, etc. – Expensive & difficult to scale


Why are they failing?

People come to social networks to INTERACT and ENGAGE not PURCHASE.


We have seen success with


REVENUE IMPACT

40 – 300% increase in conversion for participants 40 – 60% higher repeat rate 30 – 75% higher AOV 1.5% to 4% increase in overall traffic Up to 5 % increase in overall revenue Each share brings in $7 in revenue (average)


Data ROI

Gather email addresses, demographic information and psychographic data which can be used to supercharge marketing campaigns

Identify what works and what doesn't

Identify your influencers and brand advocates


Tracking Success – FB Insights


Tracking Success – Radian6


Where it gets messy

Too many sources of data capture

Not able to identify influencers due to multiple data-sets Data is not actionable


Universal View of Your Social Customer

One view for on-site social - Complete visibility into your social audience on site

Manage all your data in one seamless Dashboard Data is much more actionable


Examples of using Social Data

Emails integrated directly into Email Service Provider (ESP)

Customer data supplemented into CRM Likes and Interests data funneled into SEM and SEO campaigns Demographic data used to create customer personas


Recap

3 Types of Social Media ROI Engagement Revenue Data


Q&A

Thank You For Questions please contact:

Raaid Hossain

[email protected]

For a presentation recap, please download the whitepaper labeled

Social Media ROI

does social media roi exist for ecommerce?

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