Build your SharePoint Internet presence with PowerShellRYAN DENNIS

About The Speaker

Ryan Dennis, MCTS, MCPD, MCITPSenior SharePoint Engineer @ ICC Microsoft Virtual Technology Specialist (vTSP)

www.SharePointRyan.com

@SharePointRyan

linkedin.com/in/sharepointryan

ryan@sharepointryan.com

What is a VTS?

The Microsoft Virtual Technology Specialist Program

(VTSP) is… a select group chosen from the elite in Microsoft’s partner community

their primary role is to communicate the value of Microsoft Solutions to customers and to provide architectural guidance for Enterprise Integration solutions

VTSPs also:

have guest access to information on the Microsoft corporate network such as knowledge bases, technical articles, training materials, and other resources

guest access to Microsoft facilities

priority for participating in Microsoft marketing events

Agenda

What is SharePoint 2010 FIS? Quick intro to Windows PowerShell Implementing SEO tagging for high search rankings Designing with SharePoint in mind (it CAN be pretty!) Developing from a design How WCM sites are MUCH improved in SP2013 Using a spectacular set of PowerShell code to automate the

provisioning of complete, branded sites Q&A

What is SharePoint 2010 FIS?

FIS = For Internet Sites The license which allows you to build public-

facing sites without paying for lots of CALs Fundamentally it is no different than the

standard SharePoint version, it’s all about the licensing…

For license specific questions, ask someone smarter than me…

Agenda

What is SharePoint 2010 FIS? Quick intro to Windows PowerShell

Implementing SEO tagging for high search rankings Designing for SharePoint (it CAN be pretty!) Developing from a design How WCM sites are MUCH improved in SP2013 Using a spectacular set of PowerShell code to

automate the provisioning of complete, branded sites Q&A

Intro to Windows PowerShell

PowerShell

…is a task-based command-line shell and scripting language designed especially for Windows system administration

…has a task-based scripting language

…includes powerful object manipulation capabilities

…is built on the .NET Framework

Verb-Noun

PowerShell uses a Verb-Noun syntax for its Cmdlets Get-Something Set-Something New-Something Remove-Something

SharePoint 2010 Cmdlets

500+ Cmdlets… MUCH better than STSADM.exe… Can automate complete installations and

configurations… Still doesn’t answer every scenario, leaving gaps in

functionality… Example: Get, New and Remove SharePoint Groups – no cmdlet,

easy to write a custom function though…

Agenda

What is SharePoint 2010 FIS? Quick intro to Windows PowerShell Implementing SEO tagging for high search rankings

Designing for SharePoint (it CAN be pretty!) Developing from a design How WCM sites are MUCH improved in SP2013 Using a spectacular set of PowerShell code to

automate the provisioning of complete, branded sites Q&A

Search Engine Optimization

Follow SEO Best Practices/Tips Use meaningful site & page names

Great page titles

Accurate Meta Elements

Up-to-date Sitemap and Robots

Search-friendly redirects

Search-friendly menus/navigation

Faster response times

Better anchor text

Provide text content for rich media

Use Webmaster Tools to submit sitemap and monitor Analytics

Search Engine Optimization

SharePoint 2010 does not include SEO tools out of the box, but there are good options…

Mavention (http://mavention.nl) Meta Fields

Robots

Page Not Found

Site Map XML Generator

IIS 7.0 SEO Toolkit

Custom…

Implementing SEO Tagging

DEMONSTRATION

Demo Recap

We looked at the Mavention Meta Fields feature…

Edited some meta tags… Viewed the page source to see them in

action… Had some fun?!

Agenda

What is SharePoint 2010 FIS? Quick intro to Windows PowerShell Implementing SEO tagging for high search rankings Designing for SharePoint (it CAN be pretty!)

Developing from a design How WCM sites are MUCH improved in SP2013 Using a spectacular set of PowerShell code to

automate the provisioning of complete, branded sites Q&A

Designing for SharePoint

Design teams should… know enough about SharePoint to design

around it’s strengths (and weaknesses)…

build list-based solutions so that content authors can easily and efficiently update and manage content…

work with development teams to ensure that their ideas can be implemented…

Agenda

What is SharePoint 2010 FIS?

Quick intro to Windows PowerShell

Implementing SEO tagging for high search rankings

Designing for SharePoint (it CAN be pretty!) Developing from a design

How WCM sites are MUCH improved in SP2013

Using a spectacular set of PowerShell code to automate the provisioning of complete, branded sites

Q&A

Developing the solution

By working with design teams, development teams can produce accurate, “pixel perfect” solutions in SharePoint 2010

SharePoint doesn’t have to look like SharePoint By leveraging the SharePoint list model, content

authors can easily populate data which can be leveraged in custom branded web parts

SharePoint CAN be a best-in-class Web Content Management (WCM) solution

How WCM sites are MUCH improved in SP2013

SP2013 will include native SEO capabilities including:

Meta Fields Title

Browser Title

Meta Description

Keywords

Sitemap Priority

Sitemap Change Frequency

Exclude from Internet Search Engines

XML Sitemap

Friendly URLs No longer have to include /Pages or .ASPX in the page URL!!!

How PowerShell makes it all happen

Using PowerShell, we can automate: Creating the Web Application

Creating the Site Collection(s)

Configuring Caching

Activating Features for Branding, SEO Tagging, etc.

Creating the Enterprise Search Center

Configuring Search Scopes and Target Results Page

Creating Subsites

Creating Pages

Adding Content to Pages

Making Dinner (OK, maybe not – but I’m sure V3 will)

Agenda

What is SharePoint 2010 FIS? Quick intro to Windows PowerShell Implementing SEO tagging for high search rankings Designing for SharePoint (it CAN be pretty!) Developing from a design How WCM sites are MUCH improved in SP2013 Using a spectacular set of PowerShell code to automate the

provisioning of complete, branded sites

Q&A

Using a spectacular set of PowerShell code to

automate the provisioning of

complete, branded sites

DEMONSTRATION

Demo Recap

Used PowerShell to automate: Creation of the Web Application

Creation of the Site Collection(s)

Configuration of caching (BLOB, Output)

Feature activation

Application of custom branding

Search configuration

Subsite creation

Page creation

Content addition

SEO Meta Tag creation

Creation of custom footer list from list template

Warming up/caching of the sites for our viewing pleasure

Presentation Recap

SharePoint CAN be pretty Designers and Developers should work

together throughout the entire project lifecycle to ensure success

PowerShell is an awesome way to automate the building of entire, content filled, branded, SharePoint-based websites

Got-Questions?

Ryan Dennis, MCTS, MCPD, MCITPSenior SharePoint Engineer @ ICC Microsoft Virtual Technology Specialist (vTSP)

www.SharePointRyan.com

@SharePointRyan

linkedin.com/in/sharepointryan

ryan@sharepointryan.com