mediaThe Washington Post -

July, 2004

Early Social Networking

Early Social Networking

Separating Curated Content from User Generated Content

Separate Community from Curated content

How we see a brand’s place in digital media now

Traffic Drivers

• 20M active monthly pet owners

• 200M ad views

• 3M pet profiles

• 1M monthly video views - with pre roll, post roll, and bumpers

• 60M monthly unique visitors through partners’ networks

• 2M pet owners organized in channels on:

It’s about us taking your brand to where

the conversations are taking place.

•Social Media

•Humor

•Photo Sharing

•Blogs

•Coupon Delivery

• Image Searching

•Adoption

• Information

•Mobile

•Video

Sponsorship Package

Reach:12 Million pet owners over 6 months 2 Million Twitter Followers 2 Million active email recipients 1 Million Facebook Accounts1 Million Pet Video Views Activate: 30,000 coupons / collect emails

Drive traffic to:Facebook / Twitter In Store (Best Buy)SonyStyle.com

Managed Sweepstakes as traffic/crm drivers

30M Impressions - 60 days // 100,000 Positive Brand Tweets - FB posts // 30,000 Signups for re-marketing

New Channel Sponsorship

Video Channel Sponsorship

Homepage take-over with background(focusing on various Sony products)

Branded Group (CRM mechanism) with 10k members

Group Drives Traffic to

Branded Group – Activation with Best Buy

Dedicated Newsletters to 1M+ Pet owners

Dedicated Newsletters Activation with Best Buy

Transactional emails

Synched rich media ad units

Branded Virtual Gifts

Dedicated Periodic “How to” emails

Dogster and Icanhazcheezburger

Rewarding positive social communications / social media amplification - through custom game

Take Chuck, for example: