dominos vs pizza hut
DESCRIPTION
dominos vs pizzahut stats projectTRANSCRIPT
FAST FOOD INDUSTRY IN INDIA
• Fast food is one of the world’s largest fast growing industry types. India’s fast food industry is growing is growing by 40%.
• Because of the availability of raw material for fast food, global chains are flooding into the country.
• The growth in nuclear families, particularly in urban India, exposure to global media and western cuisine has had quite an impact on eating out trends.
SOME MAJOR CONTENDERS IN FAST FOOD
INDUSTRY
DOMINOSVS.PIZZA HUT
• It entered India in June 1996.• By January 2001, Pizza Hut had 19 outlets
across India.• Presently it has 142 outlets in 32 cities in India.• Pizza Hut is one of the world’s largest pizza
chains with over 12,500 restaurants across 91 countries.
• It employees more than 300,00 people.
• Today Domino’s Pizza in India has grown into a countrywide network of more than 300 stores with a team of over 9000 people.
• Domino’s believes strongly in the strategy of “think local and act regional.”
It entered India in 1996 through a franchise agreement with VamBhartia Corp.It had quite a speedy growth (1 outlet in 1996 and 101 in 2001).Emphasis on home delivery.
SUCCESS FACTORS:• Offering value food• Moving beyond metros• Developing the local supply chain• Good ambience• Offering more than the international menu• Aggressive marketing and tie-ups with local
and popular brands.
SUCCESS FACTORS
Door step services. Low pricing Customer satisfaction
Great offers
ANALYSIS: STRENGTH
PIZZA HUT• Strong brand image• Unmatchable quality
and variety• Hygiene• Excellent quality• Customer satisfaction
DOMINO’S PIZZA• More outlets even in
smaller towns.• Less than 30 mins home
delivery.• Low price• Excellent offers• Customer satisfaction• Quick service at outlets
ANALYSIS:WEAKNESS
PIZZA HUT• Inadequate
advertisements.• Inadequacy of outlets.• High prices• Lack of parking facilities
at outlets.
DOMINO’S PIZZA• Lack of variety• Outlets lack space• Ambience not up to
mark• No special option for
birthday parties and corporate lunches.
HOW OFTEN DO YOU VISIT PIZZA HUT OR DOMINOS?
WEEKLY
OCASSIONALY
MONTHLY
HOW OFTEN DO YOU VISIT PIZZA HUT OR DOMINOS?
WHICH JOINT DO YOU PREFER MORE ACCESIBLE FROM YOUR HOME OR WORK PLACE?
DOMINOS PIZZAHUT0
5
10
15
20
25
30
35
40
45
41
19
NO
OF
VO
TES
WHICH JOINT DO YOU PREFER MORE ACCESIBLE FROM YOUR HOME OR WORK PLACE?
DOMINOS VS PIZZA HUT
1 0
WHICH AMBIENCE IS MORE COMFORTABLE AND LIVELY?
DOMINOS PIZZAHUT26
27
28
29
30
31
32
28
32
NO
OF
VO
TES
WHICH AMBIENCE IS MORE COMFORTABLE AND LIVELY?
DOMINOS VS PIZZA HUT
1 1
WHERE DO YOU THINK IS THE STAFF MORE FRIENDLY AND CO-OPERATIVE?
DOMINOS PIZZAHUT28
28.5
29
29.5
30
30.5
31
29
31
NO
OF
VO
TES
WHERE DO YOU THINK IS THE STAFF MORE FRIENDLY AND CO-OPERATIVE?
DOMINOS VS PIZZA HUT
1 2
WHICH JOINT DO YOU FIND MORE CROWDS DURING THE WEEKENDS?
DOMINOS PIZZAHUT0
5
10
15
20
25
30
35
40
36
24NO
OF
VO
TES
WHICH JOINT DO YOU FIND MORE CROWDS DURING THE WEEKENDS?
DOMINOS VS PIZZA HUT
2 2
WHERE DO YOU FIND A WIDE RANGE OF VARITIES IN THE MENU?
DOMINOS PIZZAHUT0
5
10
15
20
25
30
30 30
NO
OF
VO
TES
WHERE DO YOU FIND A WIDE RANGE OF VARITIES IN THE MENU?
DOMINOS VS PIZZA HUT
3 3
WHICH JOINT’S CUSTOMER SERVICE YOU PREFER IS BETTER?
DOMINOS PIZZAHUT0
5
10
15
20
25
30
35
34
26
NO
OF
VO
TES
WHICH JOINT’S CUSTOMER SERVICE YOU PREFER IS BETTER?
DOMINOS VS PIZZA HUT
4 3
WHOSE RATES DO YOU FIND MORE AFFORDABLE?
DOMINOS PIZZAHUT0
5
10
15
20
25
30
35
40
39
21NO
OF
VO
TES
WHOSE RATES DO YOU FIND MORE AFFORDABLE?
DOMINOS VS PIZZA HUT
5 3
WHO DO YOU THINK PROVIDES BETTER OFFERS?
DOMINOS PIZZAHUT0
5
10
15
20
25
30
35
30 30
NO
OF
VO
TES
WHO DO YOU THINK PROVIDES BETTER OFFERS?
DOMINOS VS PIZZA HUT
6 4
WHERE DO YOU FIND BETTER QUALITY OF FOOD?
DOMINOS PIZZAHUT0
5
10
15
20
25
30
35
3525
NO
OF
VO
TES
WHERE DO YOU FIND BETTER QUALITY OF FOOD?
DOMINOS VS PIZZA HUT
7 4
WHOSE HOME DELIVERY SERVICES ARE BETTER?
20
40
VOTES
PIZZA HUT
DOMINOS
WHOSE HOME DELIVERY SERVICES ARE BETTER?
DOMINOS VS PIZZA HUT
8 4
WHICH JOINT IS MORE HYGENIC?
DOMINOS
PIZZAHUT
0
5
10
15
20
25
30
35
31
29
WHICH JOINT IS MORE HYGENIC?
DOMINOS VS PIZZA HUT
9 4
THROUGH WHICH MEDIA ARE YOU GETTING INFORMATION ABOUT PIZZA HUT?
THROUGH WHICH MEDIA ARE YOU GETTING INFORMATION ABOUT PIZZA HUT?
TV
PHAMPHLETS
BILL BOARDS
NEWSPAPERS
THROUGH WHICH MEDIA ARE YOU GETTING INFORMATION ABOUT DOMINOS?
THROUGH WHICH MEDIA ARE YOU GETTING INFORMATION ABOUT PIZZA HUT?
TV
PHAMPHLETS
BILL BOARDS
NEWSPAPERS
ANALYSIS: OPPORTUNITIES
PIZZA HUT• With growing fast food market- scope for expansion.• Introduce more offers.
ANALYSIS: OPPORTUNITIES
DOMINO’S PIZZA• With growing fast food industry- scope for expansion.• Introduce more variety• Bigger outlets• Introduce take away counters.
ANALYSIS:THREATS
PIZZA HUT• No takeaway counters for pizzas.• Low price points of competitors.
ANALYSIS:THREATS
DOMINO’S PIZZA• Better quality and variety of competitors.• No take away counters for pizzas
Suggestions for dominos
SUGGESTIONS FOR DOMINOS
VARIETY
AMBIENCE
MARKETING
INCREASE IN SITTING CAPACITY
QUALITY OF CHEESE
BETTER OFFERS
WASHROOMS
SUGGESTIONS FOR PIZZA HUT
SUGGESTIONS FOR PIZZA HUT
COST
LOCATIONWASHROO
MSDELIVERY
ADVERTISEMENT
BETTER OFFERS