Donna McDonaldDivision Manager

Rotary International

Zone 25 Membership Seminar

July 2006

1905 to Present

Membership Growth 1905 to Present30 June

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1905

1909

1913

1917

1921

1925

1929

1933

1937

1941

1945

1949

1953

1957

1961

1965

1969

1973

1977

1981

1985

1989

1993

1996

2000

2004

Year

# o

f R

ota

rian

s

2004-05 vs 2005-06Worldwide

As of 30 June 06 (preliminary: to date)1,221,552: (2,745) net decrease 32,702 Clubs: +195 net increase 637 New Clubs 16,094 Charter members

As of 30 June 05 1,224,297

32,507 Clubs 582 net increase 781 New Clubs

18,870 Charter members

Zone 25 - 4 Year Net Trends

Clubs Members

30 June 2002 - 03 +10 -289

30 June 2003 - 04 0 -190

30 June 2004 - 05 -2 -421

30 June 2005 - 06 +6 -74

Zone 25 - 5 Year TrendsCharter Clubs & Members

Clubs Members

30 June 2001 - 02 12 278

30 June 2002 - 03 13 330

30 June 2003 - 04 6 121

30 June 2004 - 05 8 218

30 June 2005 - 06 13 294

52 1,241

North AmericaCharter Clubs & Members

Research 1 July 2000 – 1 July 2005

Clubs Members

490 12,312

North America Worldwide

2% loss in clubs (consistent) 12% loss

2% loss in members 9% loss

Three year leveling off period

Losses in clubs and member occur in the 2nd & 3rd year

Zone 25 - 4 Year Trends

Clubs Members30 June 2002 - 03 682 33,971

30 June 2003 - 04 682 33,781

30 June 2004 - 05 680 33,360

30 June 2005 - 06 686 33,286Average: 49 members/club

Worldwide - 4 Year Trend

Average # members/club

30 June 2002 - 03 39/club

30 June 2003 - 04 38/club

30 June 2004 - 05 38/club

30 June 2005 - 06 37/club

Member/Club Trends

1 July 1998 – 1 July 2005 More clubs/More members

Worldwide Trend

More clubs/Fewer members50% North American zones (zone 25)JapanAustralia/New Zealand/Pacific IslandsRIBICentral & South America

Members/Club January 2006 data

S1

0

1000

2000

3000

4000

5000

6000

7000

# of

Clu

bs

# of Members

Club Size SegmentsAverage Club Size (Mean) = 37.5

Median Club Size = 30Most Common Club Size (Mode) = 20

Regional Breakdown 2000

Rotary Club Membership by Zone / Region (based on 30 June 2000 total of 1,180,550)

Zones 17 - 18 (Great Britain and Ireland)

5%

Zones 7 (Australia only) and 8 (South

Pacific)4%

Zones 1 - 6, 7 (Philippines only), and 9

(Asia)24%

Zones 10 - 16 (Europe and

Africa)22%

Zones 19 - 21 Latin America)

7%

Zones 22 - 34 (USA and Canada)

37%

Regional Breakdown 2005

Rotary Club Membership by Zone / Region(based on 30 June 2005 total of 1,224,297)

Zones 7 (Australia only) and 8 (South

Pacific)4%

Zones 17 - 18(Great Britain and Ireland)

5%

Zones 1 - 6, 7 (Philippines

only),and 9 (Asia)

25%

Zones 10 - 16(Europe and

Africa)24%

Zones 19 - 21(Latin

America)7%

Zones 22 - 34(USA and Canada)

35%

Net vs Existing vs CharterWorldwide

Charter Members' & Net Members inExisting Clubs' Contributions to Net Growth

(based on 30 June 2005 total 1,224,297)

-50,000

-40,000

-30,000

-20,000

-10,000

0

10,000

20,000

30,000

40,000

50,000

60,000

1995 - 96 1996 - 97 1997 - 98 1998 - 99 1999 - 00 2000 - 01 2001 - 02 2002 - 03 2003 - 04 2004 - 05

Charter Members Net Members in Existing Clubs Net Growth

Net vs Existing vs CharterNorth America

Charter Members' & Net Members in Existing Clubs'Contribution to Membership Growth in Zones 22 - 34

-10,000

-5,000

0

5,000

10,000

15,000

1995 - 96 1996 - 97 1997 - 98 1998 - 99 1999 - 00 2000 - 01 2001 - 02 2002 - 03 2003 - 04 2004 - 05

Nu

mb

er o

f M

emb

ers

Charter Members Net Members in Existing Clubs Net Growth

Existing Rotary Club ActivityWorldwide

Net Gain / Loss of Membership inExisting Rotary Clubs Worldwide

(based on 30 June figures -- excludes new clubs chartered 1 July - 30 June )

-12,651

24,999

-36,572

-24,550

-27,766

-23,812

-29,524

-25,701

-9,527

-14,063

-40,000

-30,000

-20,000

-10,000

0

10,000

20,000

30,000

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

Trends in North America

30 June Membership Trends by RegionZones 22 - 34 (USA and Canada)

416,000

418,000

420,000

422,000

424,000

426,000

428,000

430,000

432,000

434,000

436,000

2001 2002 2003 2004 2005

Trends in Latin America

30 June Membership Trends by RegionZones 19 - 21 (Latin America)

86,000

88,000

90,000

92,000

94,000

96,000

98,000

100,000

2001 2002 2003 2004 2005

Trends in Europe & Africa

30 June Membership Trends by RegionZones 10-16 (Europe / Africa)

250,000

255,000

260,000

265,000

270,000

275,000

280,000

285,000

290,000

295,000

300,000

2001 2002 2003 2004 2005

Trends in Asia: Japan

10 Year Trends @ 30 June: Japan

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

Trends in Asia: SE Asia

10 Year Trends @ 30 June: SE Asia Zones 4B & 6B

05,000

10,00015,00020,00025,00030,00035,00040,00045,000

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

What activity comprises total membership?

Retention

continues to be the greatest challenge

New Members

New Clubs

Retention

Weekly Programs

Involvement

Projects

Committees

Social Functions

Continuing Education

Communication

Other: Personal Benefits (WIFM)

Retention

Club Assessment (Regular and action oriented)

Member Satisfaction

Projects (meet needs of members & community)

Programs (meet need of members & relevancy)

Retention Model (Who, How Long)

Exit Interviews (Why)

New Members

Club Survey & Assessment

Community Demograhics

Business & Professional community

Identifying Prospective Members

Prospective Member Education

Responsibilities

Cost

New Member Orientation

Public Relations & Public Awareness

Organizing New Clubs

Accounted for RI Growth

Organizing New Clubs: Where & Why

Communities without a Rotary club

Accommodate a different population Day or meeting time

Must be mentored and supported

Organizing New Clubs

Distribution of Rotary Club Meeting Days Worldwide

18%

25%

21%

23%

10% 2%1% Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Organizing New Clubs

0

500

1000

1500

2000

2500

3000

3500

4000

Distribution of Meeting Times Worldwide

RI Resources

Regional Rotary International Membership Coordinators (RRIMCs)

Web based Prospective Member (new members)

Referral (new members)

Relocation (retention)

Publications & videosDownloadable & SalesRotary Basics (new & prospective members)

RI Web Based Programs

Total Web Leads: 2001-2005(All Prospective, Referral, and Relocation Forms)

0

10

20

30

40

50

60

70

80

90

100

110

120

130

140

150

160

170

180

190

200

Nu

mb

er

of

Web

Lead

s

01-02 02-03 03-04 04-05

Week of Centenni

al (23 Feb)

Week of Conventio

n (18-22 Jun)

RI Web Based Programs

Year-to-date 2004-05 vs 2005-06 Submissions

2004-05 - 6,401

2005-06 - 6,667

Includes: Prospective Member Relocation Referral Other RI Programs

RI Resources

Membership Best Practices (database)

Surveys & Research (eventual database)

E-Learning Center

Public Relations

2006-07 Items

Items for 2006 – 07

Mandatory membership goal for Presidential Citation:• Develop and implement a membership recruitment plan to

achieve a net increase of one member by 1 April 07 (must be achieved)

• One activity from four of five categories listed DVD for New Members: In Process Revision of Membership Development Resource Guide w/ regional

supplements (#417) Follow-up demographic and cost of membership survey

Results by 3rd quarter COL in April 2007

Membership Development Division

Donna McDonald , Division Manager x3022

Jill Pohren, Manager, Comm. & Support x3236

Chanda Rice, Coordinator x3435

Membership Communications & Training Coord.

Jennifer Deters, Manager, Systems & Research x5205

Jana Bodensteiner, Coordinator x5300

Christine Sanders, Coordinator x5371

Kristine Hartman, Assistant x5319