don't drive blind
TRANSCRIPT
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WEBINAR – Don’t Drive Blind Learn which marketing and sales efforts
are closing deals
Welcome! While we’re waiting...
Please enter either your
– Hometown – Favorite BBQ joint – Industry for your business
into the chat pane (pick 1).
Welcome! While we’re waiting...
Please enter either your
Hometown,Favorite BBQ joint, or
Industry for your business
into the chat pane.
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Quick Intro
– Founder & CEO of Digital Marketing Direction.
– I like tennis, OU, BBQ, and helping businesses grow with fancy new digital marketing strategies.
– You can connect with me on LinkedIn @ linkedin.com/in/jackieclews
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And Agenda
– 15-20 minutes of discussing attribution reporting
– 10 minutes for questions at the end
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This webinar is for you if– You’re not sure what content on your website is generating the most traffic, leads, or customers
– You want automatic reports that tell you those things in a pretty, easy to read PowerPoint
– You want an easy way to learn which marketing efforts are growing your bottom line so you can spend more time at the beach in celebration of all of your fruitful efforts
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Do all of those things sound familiar?
“Raise your hand” if they do!
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The old mentality...
“We know half of our marketing is working…We just don’t know which half.”
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Then came this.
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Then came this.
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And everyone was like we have…insights ☺
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But then…Oh, wait. This doesn’t really tell me
anything that I can use.
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Enter: Attribution reporting.
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A few examples of what they can tell you
– Which content generates the most leads– Which content helps close leads into customers– Customers by source– Website interactions before become a marketing qualified lead (MQL) – Website interactions before become a sales qualified lead (SQL)
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And they’re pretty. And automated.
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And they’re pretty. And automated.
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Show of hands…
How many of you can see that information right now with your analytics software?
Do you think it’d be useful?
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Does anyone on this call have attribution reporting available in their current analytics software?
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Sources Report
The Hubspot average for visit to contact is 2% and from contact to customer is 6% when following inbound best practices. This is really easy to track in Hubspot’s dashboard.
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Does anyone on this call have conversion reporting available in their current analytics software?
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Personal Timelines
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Does anyone on this call have the ability to see each contacts’ every interaction with
the website, marketing, and sales in a timeline format in their current analytics software?
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Want to know if your business is a good fit for inbound marketing and what kind
of results you could expect to see?
Reserve a consultation with me at clarity.fm/jackieclews.
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