dont hide from the potentially negative lessons learned & examples
TRANSCRIPT
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• Don’t hide from the potentially negative
Lessons Learned & Examples
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Closure of Mullingar Barracks
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Stand Down of 4th Brigade
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Stand Down of 5th Battalion
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• Certain things sell
Lessons Learned & Examples
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Army Rangers 2nd in Sniper Comp
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DF Facebook 21/11/2012
DF Facebook Stats
48,000 views
Army Rangers 2nd in Sniper Comp
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Army Rangers “Fast Rope” Video
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Star 20 /11/2013
Indo 26 /11/2013
Traditional Media Coverage
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Air Corps Pilot Breaks World
Marathon Record
DF Facebook 05 May 201393,000 views
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Content is King !
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Content is King !
@defenceforces tweet 31/01
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Content is King !
http://youtu.be/-9aKqgZ_-BQ
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Content is King !
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Content is King !
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Content is King !
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Engagement is Queen !
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Engagement is Queen !
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Engagement is Queen !
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Engagement is Queen !
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Some things don’t work !
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Dangers…
• Operational Security• Geotagging• Data Mining• Uninformed/informed users • Zombie sites = loss of credibility• Twitter spam • Family security
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Take Aways
• It replaces nothing but augments what’s there• Identify targets and engage on their terms• The medium is the message• By being there you can shape the agenda,
dominate the space• Foster a culture of content creation• Authentic and appropriate content• Content is King; Engagement is Queen
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And Finally…