don't pursue sustainable practices for 'green' for the environment, do it for the...
TRANSCRIPT
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Who is this guy?
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MILLENNIALI am a
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YOUR FUTURE CUSTOMER
I am
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21 - 34 YEARS OLD
80 MILLION
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1.4 TRILLION $
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GOLF
13%
MILLENNIALRUNNING
29%
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50 < 40GOLFERS
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2020 = 50%WORKFORCEMILLENNIAL
2025 = 75%
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“The best time to
plant a tree was 20 years
ago, the second best time is NOW!”
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36 - 4915 years
Years Old
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7 hrs/day
45%
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76%KNOWin the
68%
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40%
59%
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54%
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not just millennials...
55% 67%
will spend more
work forwant to
sustainable company
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sustainability
?
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buzzwordsHATE i
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GREEN
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CARBON NEUTRAL
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FluffEmpty
vaguedreamy
NEVER DEFINED
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SUSTAINABLE=
ECONOMIC
ENVIRONMENTAL+
SOCIETY+
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SUSTAINABLE
ECONOMIC+
ENVIRONMENT
=SOCIETY
+TECHNOLOGY
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?
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=The conversation needs to change from ‘Green’ to
‘GREEN’
SUSTAINABLE
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ECONOMIC
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VS.
46 mpg
21 mpg
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Driven: 91,000Gallons Saved: 2353Money Saved: $7,530
= $
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efficiency
margins are
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LED Solar Thermal
Energy Efficiency Audit
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Technology
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50,000 GAL/DAY
WASTE WATER
3,000 TRUCKS/YEAR
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“It’s a hell of a lot of trucks and a hell of a lot of money”
-Leon Sharyon,Lagunitas
CFO
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BIG DATA
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What are you tracking?
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2012: 43.9 M gallons2014: 34.6 M gallons
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Less Water = Less Money
AND...
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California DROUGHT1. Better prepared for drought2. Less affected by water restrictions3. Looked good to the community
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Social
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Treat employees well.
Be active in community.
Solve community wide probelms.
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$11 K
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We care.
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member celebrity
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Team Building
Member
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CSRCorporate Social Responsibility
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Lifesytle
the way in which a person or group lives.
synonyms: way of life, way of living
/’lif,stil/
noun
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THEWHY
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SocialClub
Responsibilty
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9.3M gallons of water
saved
LEDs lowered emissions
Community Volunteers
Fundraisers
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@nuszkarcz(a millenial and your future customer)