Doritos

What the product is, why we chose it. What is also the

unique selling points. The product me and my group chose

is Doritos.

The reason why we chose this

product is because the

inspiration of how the product

gives high quality imagery of its

colors and with different flavors

into the crisp it gives a variety of

unique flavors for the audience

to love and eat.

The Unique selling points of the products are.

Selling the crisps itself and why the flavor is amazing

The Slogan ‘Better than money’ portraying that the client chooses the crisps rather than the money.

Also it is far more different than what

people would idealistically think

because it is a creative and

thoughtful idea that we thought of.

Modern style which will persuade the audience to

buy the crisps because of showing how the client

cannot resist the taste.

With the dip included into the advert it will convey

a more wise choice for the audience to include

with the crisps itself.

Products HistoryParent Co.

Doritos is a brand of seasoned tortilla chips produced since 1964 by the North American food company Frito-Lay (a division of PepsiCo, Inc.).MarketingFor many years, Doritos advertised heavily during the Super Bowl.

For Super Bowl XLI, Doritos launched a contest, Crash the Super Bowl, to allow consumers to create their own Doritos commercial. The general public was allowed to vote for their favorite of five finalists. According to Doritos, the vote was so close that just before the game the company decided to run two of the ads rather than just one.

Flavors

Doritos have been well known for their variety of successful flavors that have brought such originality and tastes for people to buy it.

Examples of different flavors are: Original, Chili Heatwave, Tangy Cheese. These are the most common flavors that have been well known around the world.

Those varieties of Doritos Collisions are Hot Wings/Blue Cheese, Zesty Taco/Chipotle Ranch, Habanero/Guacamole, Cheesy Enchilada/Sour Cream, and Pizza Cravers/Ranch

Target Audience.

The Target audience of Doritos is specifically aimed at a vast majority of people such as children, teenagers, adults and the elderly.Social Status: Lower Class, Middle Class, Working Class and Higher Class.Why?: This is because it is brought as a snack for people to munch and it also has different flavors for people to choose from that will highly satisfy their taste buds!

Logo #1: The Original

This is one of the first logos that Doritos ever used. It may be easy to understand why this logo did not last very long. It fit the friendly look that people were looking for in the 70’s, but it didn’t have much to separate it from other chips on the shelf. Doritos was still popular in those days, but it was based on the taste of their snack more than the strength of their logo. The logo would have a strong identity very soon though, and that much is evident in the second logo Doritos used.

Logo #2: Festive

In the second logo that Doritos used, there were a lot of new features. First, the colors are brighter and more festive. This may be because printing technology had improved since Doritos were first launched, but the improvements were definitely needed. Doritos also added the icon of a chip to replace the dot over the “I”. This is an important difference, because that iconic chip would go on

Logo #3: The Chip

Following a few other short-lived logos, this is the one that has been the standard for the last few years of Doritos History. You may have noticed that the chip now appears in a bright display above the logo in addition to appearing over the “I”. This logo really demonstrates the target market the Doritos aimed for in crafting its logo.

The bright colors and the pulse pattern that forms the picture of the chip are targeted toward a younger demographic who enjoy good times and spicy flavors. Today, almost anyone can recognize the Doritos logo. The logo has helped Doritos to become much more popular, and likely drives the popularity of this fun snack to this day.

Target audience of our product

We also believe why it could be hugely effective to the audience.

The advert itself because it is a action thrilling genre that would give a different feel to the audience

Also we link our advert as a business scheme into it when the ‘Client’ chooses the packet of Doritos instead of the money.

Like all other successful Doritos advert, we believe our pre production developments and visuals will bring a different aspect into the game of advertisement and make the product a selling ‘point’ to the audience.

It is very enjoyable for the people to watch and will truly influence them to buy the product because of the way we will bring such dramatization into the advert.

We have verified our specific target audiences and gave our reasoning why we did.

The Target audience of Doritos is specifically aimed at a vast majority of people such as children, teenagers, adults and the elderly.Social Status: Lower Class, Middle Class, Working Class and Higher Class.Why?: This is because it is brought as a snack for people to munch and it also has different flavors for people to choose from that will highly satisfy their taste buds!

Main Competitors of Doritos. Because Doritos is one of the

most successful company under Frit-lay (PepsiCo) they have battled and gone against many huge competitors in the advertising industry.

Walkers are one of the main competitors of Doritos because of their vast variety of different flavours and types of crisp.

Pringles are another large company with a unique brand of crisp – definitely a Dorito competitor. They also have a variety of different flavours, and advertise just just as much, if not more, than Doritos.

Our Doritos Advert Idea

An affiliate has set out a mission for which the client has to retrieve a package and return it to the Affiliate in exchange for £5,000. The Client will have the urge to either select the Doritos or the money –

hence our slogan,

“Doritos! Better Than Money!”

Creating the illusion and exaggerating how valuable Doritos are to money, which will convince the audience to buy the product

because it seems like its worth the money.

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