What’s new in Trailblazer 10:30am - 11:15am, Sep 19

STEP by STEP with the Web UI 11:30am - 12:15pm, Sep 19

API Trailblazing 1:30pm - 2:15pm, Sep 19

STEP Out 2:30pm - 3:15pm, Sep 19

STEP Ahead 3:30pm - 4:15pm, Sep 19

Meet the experts 4:15pm - 5:00pm, Sep 19

DoT Agenda (Subject to change)Tue, Sep 19, 2017

10:00am

STEP Day (customers only) 10:30am - 5:00pm, Sep 19 Room Mate Aitana Hotel

Our Pre-Sales Team will bring you the latest news, best practices and coming highlights, ensuring thatyour company gets the most out of the STEP platform. The STEP Day takes place in the Room MateAitana Hotel, IJdok 6, 1013 MM Amsterdam.

6 Subsessions

Wed, Sep 20, 2017

9:00am

Welcome Coffee & Snacks 9:00am - 10:00am, Sep 20 Arena floor

10:00am

Data of Tomorrow Opening Keynote 10:00am - 11:00am, Sep 20 Cinema 1

In this opening keynote we will look to inspire you with our view on important impact trends in tech andculture. We will deep dive into what innovation means and how to derive real value to the business fromit, as well as share our vision on our product portfolio.

Speaker:

11:00am

Case: The bol.com data journey 11:15am - 11:45am, Sep 20 Cinema 1

Menno would like to share the bol.com’s data journey: how bol.com has transitioned from a lengthy,batch oriented product master data management process to a (near) real time, scalable process.During his talk he will talk about the challenges, the opportunities and the successes during thisjourney. And this journey is still ongoing…

Prashant BhatiaCMO, Stibo Systems

Erasmus HolmMarketing Director EMEA & APAC, Stibo Systems

Mikael LyngsøCEO, Stibo Systems

Bjarne HaldCTO, Stibo Systems

Brian ThomsenPractice Director, Stibo Systems

Kim SvendsenDirector, Stibo Accelerator

Robert LongGlobal Head of IoT, Stibo Systems

Speaker:

foryouandyourcustomers: Are you committed to digitization? 11:15am - 11:45am, Sep 20 Cinema 2

A sophisticated digital supply chain management is the main prerequisite to successfully lead acompany through digital change. In his presentation, Stephan Müller explains how you can achievedigital supply chain management on a sustained basis, using the multichannel model.The multichannelmodel, developed by foryouandyourcustomers, provides orientation in digital change and creates clarityabout the alignment and the necessary competences within the company. It is one of the first models tooffer a consistent view of all levels affected by multichannel. Customer, channel, organization, process,system and data level are derived from the customer and his customer journey, and form the basis forany change process.Learn more about how you successfully master the challenge of digital change.

Speaker:

Stibo Accelerator: Young talent exploring disruptive trends and technologies 11:15am - 11:45am, Sep 20 Cinema 3

How Stibo works with students and startups to infuse innovation and out-of-the-box thinking in theindustries we serve. The Stibo Accelerator program runs 15-20 radical innovation research projectseach year focussed on how emerging trends and technologies will potentially impact the industriesserved by Stibo Systems. So far 50 research projects run by 106 students and 4 startup companieshave “graduated” our accelerator program. Every single project is done in close collaboration with oneof our customers, prospects or partners. Kim Svendsen, Director of the Stibo Accelerator, explains theinitiative and 6 of the Accelerator teams will give a 3-minute pitch of the project they are working onright now. After this presentation, the teams will be available for further discussion and brainstorm in thefoyer area where they each have a small stand. Make sure to drop by and talk to them and try out theirdemos.

Speaker:

Menno VisIT Director Retail Platform, bol.com

Stephan MüllerMember of the Executive Board, foryouandyourcustomers

12:00pm

Case: Northgate UK, Data Management Supporting Future Strategy 12:00pm - 12:30pm, Sep 20 Cinema 1

To be announced soon

Speaker:

Future of Retail 12:00pm - 12:30pm, Sep 20 Cinema 2

To be announced soon.

Speaker:

Data in the hands of David vs Goliath 12:00pm - 12:30pm, Sep 20 Cinema 3

The next 15 years will see an entirely different landscape of products and services being offered to helpus manage, evolve and predict our financial security. Digitally savvy, non-traditional bank and insurancecompany "Davids" (FinTechs) are competing with today’s industry "Goliaths". Highly evolved userexperiences and individually tailored products compete with mass market offerings from the establishedhigh street brands. And the preferred weapon of choice? Data. Data is getting bigger. And faster.Financial services companies need to understand it, predict it and act upon it, to remain competitive …In this presentation, we will look at how best practices in data management enable digital disruption infinancial services.

Kim SvendsenDirector, Stibo Accelerator

Jon GarwoodHead of Information Management, Northgate plc

Christophe MarcantSVP, Strategy & Communication, Stibo Systems

Speaker:

Even the rocks cry out 12:00pm - 12:30pm, Sep 20 Room at the Top

What if every rock, every pebble, could tell you their story? Well, now they can. We have the ability tounderstand how our products are used, how our customers feel, and how our processes can improve, ifonly we listen. With IoT, we can listen like never before.The Internet of Things is changing businessesin every sector. Every customer, product, asset, and environment is now a source of real-time data.The new winners are using this rush of data to establish new business models. The relationships withcustomers at every level are growing deeper based on insights never possible beforehand. Retailersare disrupting the online takeover, distributors are streamlining processes, and manufacturers arecreating greater brand loyalty than ever before. We will examine a few real world use cases, discussour innovation strategies, and how you can join us on the journey!

Speaker:

Lunch 12:30pm - 1:30pm, Sep 20

1:00pm

Keynote: One Hundred Languages 1:30pm - 2:00pm, Sep 20 Cinema 1

Computers surround us in our daily lives, but the most powerful ideas of computing go beyond the sleeksilver containers and glowing boxes. What are these ideas? And how do we prepare our kids for a worldwhere more and more of the problems around us look like computers? To find out, we'll travel back intime: from a jacquard loom maker with his punch cards, an inventor obsessed with cogs and steam, anelectrical engineer who combined laws of electrical circuits with eccentric English mathematical logicand countless other philosophers, material scientists, artists, dreamers and tinkerers. Technology isabout humans, and their big ideas. Linda Liukas will talk about how we can move towards a morehumane tech industry, and identifies what it means to approach technology from the uniqueperspective.

Darren CooperDirector of industry solutions, Stibo Systems

Robert LongGlobal Head of IoT, Stibo Systems

Speaker:

2:00pm

Case: MediaMarktSaturn's multisource strategy with suppliers for content automation 2:10pm - 2:40pm, Sep 20 Cinema 1

In this session, Frank Zurbrügg will share his story of a seamless customer experience regardingcontent automation and the integration of suppliers and data providers. The market has changed overthe last few years – an extensive omni-channel / 360° retailing strategy is key for all companies.Why isthis automated data integration so important for the business strategy and customer experience?Whatdoes the MediaMarktSaturn Retail Group approach look like?

Speaker:

msg systems: BI & Analytics for MDM 2:10pm - 2:40pm, Sep 20 Cinema 2

Business Analytics (BA) is becoming increasingly important for all business functions in companies. Butwhat exactly is the term? A compact overview gives insights and, in addition to the various methods ofdata analysis also illuminates application fields and tendencies of development of BA in the context ofMDM. Through the integration of BA and MDM, there are numerous approaches of improving businessmodels and business processes at the levels of data management (Gather, Manage, Publish). In thecase of a multi-domain master data management, analytical procedures are helpful in both obtaininginformation from semi-structured data stocks (big data) and using the integrated and harmonized datafor decision-making in CRM or SCM. The conceptual considerations on hybrid architectures (BA &MDM) are added by practical ‘use cases’ with specific recommendations for use.

Speaker:

Linda LiukasProgrammer, storyteller and illustrator

Frank ZurbrueggMediaMarktSaturn

Prof. Dr. Peter ChamoniProfessor, University of Duisburg–Essen

How MDM helps empower GDPR compliance 2:10pm - 2:40pm, Sep 20 Cinema 3

The new General Data Protection Regulation from the European Commission sets new standards forhow organisations will handle personal data in the future. The GDPR will undeniably affectorganisations globally and the impact will be huge. Learn more about GDPR and how to provideanswers with STEP.

Speaker:

Deep Dive PLM 2:10pm - 2:40pm, Sep 20 Room at the Top

Join us for an overview presentation of the SpirePLM solution to learn more about its capabilities andthe types of business problems addressed followed by an open discussion of business needs and usecases. The SpirePLM solution is built on STEP Trailblazer and provides core PLM capabilities with afocus on private label product management and development and retail footwear and apparel (RFA).SpirePLM offers a configurable solution enabling customers to manage their business assets, controltheir business processes, collaborate with team members and suppliers, maintain compliance withcritical regulations and stage/gate processes and visibility to KPI's and business process metrics.

Speaker:

Copenhagen Suborbitals 2:50pm - 3:20pm, Sep 20 Cinema 1

Copenhagen Suborbitals is a non-profit, open project, amateur based space endeavour, funded entirelyby private sponsors and donors. They build suborbital space vehicles – designed to pave the way formanned space flight on a micro size spacecraft, and on a micro size budget. The main goal is to launcha manned space vehicle into a suborbital trajectory, reaching a peak altitude beyond the Kármán line100 km above the surface of Earth, and subsequently landing the spacecraft safely. To fulfil thismission, they design and construct a series of launch vehicles and spacecrafts, as well as thenecessary infrastructure to launch, operate and recover the equipment. The project has a 100%peaceful purpose, and is not in any way involved in carrying explosive, nuclear, biological or chemical

Ditte BrixPre Sales Consultant, Stibo Systems

Scott MorrisProduct Manager - PLM, Stibo Systems

payloads.

Speaker:

Data Enabled Decision Making 2:50pm - 3:20pm, Sep 20 Cinema 2

Adam will discuss why data governance and data quality are ever more important with the advent ofnew enabling technologies – Big Data, Cloud, Digital etc. Attendees will be introduced to basic conceptsof data quality and metadata and an approach to implementing successful strategies when embarkingon data transformation programmes with real life examples on what works well and pitfalls to watch outfor.

Speaker:

Looking ahead with Stibo Systems – STEP Product Vision and Roadmap 2:50pm - 3:20pm, Sep 20 Cinema 3

This presentation will demonstrate Stibo Systems’ strong focus and commitment to deliver marketleading solutions to our customers within areas such as Product MDM, Customer MDM and PLM.During this session, you will gain insight into the Product Roadmap for STEP Trailblazer, see highlightsfrom our upcoming STEP 8.3 release scheduled for GA end of 2017, and walk away with anunderstanding of where we plan to take our product to align with market trends and meet marketdemands. You will also see how we continuously improve our product offering to meet increaseddemands on performance and high availability, including STEP in the Cloud.

Speaker:

LEAP – Learning Enterprise Application Platform – a new Stibo Systems Initiative

Mads WilsonNon-profit, open project for manned space flight on a micro size spacecraft, CopenhagenSuborbitals

Adam PrestonSantander GCB

Jesper GrodeDirector Product Strategy, Stibo Systems

2:50pm - 3:20pm, Sep 20 Room at the Top

Stibo Systems are working on a new initiative and platform called LEAP – Learning EnterpriseApplication Platform – that is a new platform that enables a visual overview of data – and makestrategic decisions. LEAP combines Master Data with BI/Analytics and applies a layer of MachineLearning and AI that allows proactive decision-making in a new visual platform This session willdemonstrate the initiative and engage with customers to get their feedback on areas of interest, andhow to potentially be a part of the future roadmap for LEAP.

Speaker:

3:00pm

Coffee & Cake 3:20pm - 3:50pm, Sep 20

How to shift from a focus of “best practices” to “best principles” 3:50pm - 4:20pm, Sep 20 Cinema 1

Laila Pawlak, CEO of SingularityU Denmark, will give you fast paced introduction to what we canexpect in the future and what it means for you and your company that technology is acceleratingexponentially. She will share the secret sauce to navigating the future with an unapologetic customerperspective and deep dive into how to shift from a focus of “best practices” to “best principles”.

Speaker:

Case: The Evolution of STEP @ Kaufland 3:50pm - 4:20pm, Sep 20 Cinema 2

In this session, Michaela Götz and Andreas Zeller from Kaufland will share their story of the STEPjourney. They’ll take you through the architecture of Kaufland looking at the different data domainsbeing managed and show how they are now interacting together in one solution, as well asdemonstrating how STEP workflows are being used – a story told using practical examples.

Brian ThomsenPractice Director, Stibo Systems

Laila PawlakCo Founder & CEO, SingularityU Denmark

Speaker:

Kill the dinosaurs! 3:50pm - 4:20pm, Sep 20 Cinema 3

Change is happening so fast that you simply cannot afford to have too many digital dinosaurs in yourorganisation. Under the cover of healthy sceptism and driven by insecurity they slow down innovationand digital transformation which is your primary source of long-term survival power. In his talk Hannuwill share experiences from 20+ years in the digital frontline and inspire you to handle the single mostimportant factor in digital transformation: People. How to spot the dinosaurs - and how to spot thosethat fuel transformation.

Speaker:

4:00pm

Keynote: Number Crush 4:40pm - 5:30pm, Sep 20 Cinema 1

We all like to think of ourselves as strong, independent and single-minded individuals. But despite ourillusion of free will, despite the seemingly random sets of circumstances that bring about our decisions,our behaviour as humans is surprisingly easy to predict. Our data footprint serves as a record of ouractions in almost everything that we do. These traces of human behaviour are captured in the numbersand reveal surprisingly simple mathematical patterns that unite us all. Patterns that can predict ourbehaviour and have the potential to shape the way we view our societies and cities. But new, big dataalso comes with new, big problems and there’s a reason why – despite the data deluge - we seem asill-informed as ever. Join Hannah Fry as she charts the highs and lows of our relationship with data,revealing the delightful insights the numbers can offer and demonstrating how often they can bedownright misleading.

Michaela GötzBereichsleitung IT Business Consulting Einkaufsprozesse, Kaufland Information Systems

Andreas ZellerKaufland Information Systems

Hannu VangsgaardDigital Executive with a nuclear drive

Speaker:

7:00pm

Evening Entertainment 7:00pm - 11:00pm, Sep 20 NEMO Science Museum

After the last session ends, we will be running a quiz on the topic Data in Movies. Join us for someDutch beer and bitterballen and test your knowledge about facts and figures in films. There will beprizes for the top 3 players. The evening reception starts at 18:15 at NEMO Science Museum and ourown ferry will bring us in groups to the venue. Arrive early to network. A show will start off the eveningat 19.30 so make sure to be there before that. The reception starts with cocktails and later in theevening burgers, pasta and sushi wait for you. Among other surprises you can expect exciting scientificexperiments!

Thu, Sep 21, 2017

8:00am

Coffee 8:30am - 9:00am, Sep 21

9:00am

Keynote: How come I’m the only one normal round here? 9:00am - 9:30am, Sep 21 Cinema 1

Anthropologist Colin Moon looks at issues to consider when working in cross-border teams. We all thinkour own way of getting things done is pretty much OK. So why do others have different ideas aboutleadership, cooperation and communication? ’With greater self-perspective, for that is where it all starts,we should be able to build functional, cross-cultural teams.’, says Colin Moon.

Speaker:

Dr. Hannah FryLecturer , UCL

Colin MoonInternational and Cross-Cultural Communication

Creating a Business Case for MDM and Delivering Business Value 9:40am - 10:10am, Sep 21 Cinema 1

Are you struggling to quantify the business value of your Master Data Management (MDM) program?And is this stopping the business from accepting and embracing the need for MDM? If so, thispresentation is for you. It will present you with ideas and frameworks that you can use for building up abusiness case for MDM. This should be valuable, both at the beginning of your MDM journey inprojecting and agreeing expected returns and later on, post implementation, in measuring the return oninvestment (ROI).

Speaker:

Human Retail 9:40am - 10:10am, Sep 21 Room at the Top

A review of the growth of AI in retail - lessons from the Top500 As Big Data and Cloud have given usthe foundatations for Articifical Intelligence to enter retail almost unnoticed, our customers are alreadytaking for granted the benefits that AI offers them in entertainment, leisure, service and retail. Drawingon the practice of Europe’s best retailers and ecommerce pureplays (from the InternetRetailing IREUTop500), Ian Jindal will reflect upon the changes that the reality of AI will force upon retailers. Lookingacross silos at data (how to gather and use), team and organisational structure and servicedevelopment we will take a customer-first view of how AI can be exploited in retail and the keyconsiderations for retail and brand leaders. The 2017 IREU is available atwww.internetretailing.net/ireu free of charge.

Speaker:

Comma Group: Squeezing the most out of your data initiatives 9:40am - 10:10am, Sep 21 IJ Lounge

We are surrounded by “the why” for investing in data initiatives – they are shiny and exciting. In StiboSTEP we have “the what” you are going to get – the underpinning mechanics. What is often underrepresented is “the how” you are going to do it and ensure that it is “successful” (whatever that means).Stuart Squires and Ian Buttery of Comma Group will guide you through an interactive workshop that will

John RadcliffeRAS

Ian JindalFounder & Editor in Chief, InternetRetailing

bring colour and flavour to an industry leading framework, bringing to life a number of the themes thatare running through the conference.

Speaker:

10:00am

Case: STEP Implementation at Staples Solutions 10:30am - 11:00am, Sep 21 Cinema 1

In this presentation, you will learn from the multi-year journey of implementing the STEP platform atStaples Solutions in Europe across three domains: Master Data Management of articles ProductInformation Management to handle all product content across different channels (eCommercewebsites, paper publications, etc. ) Paper Publishing to create different types of publications(catalogues, flyers, etc.) Paolo will cover questions around how this has enabled a major business andorganisation transformation, their key challenges and issues including corrective actions they took, theidentified KPIs to measure success and customer satisfaction. Last, but not least, Paolo will look ahead:what are the improvements planned in the roadmap?

Speaker:

Driving Success with Customer MDM 10:30am - 11:00am, Sep 21 IJ Lounge

We are in the age of the customer. Today empowered customers are disrupting every industry with theability to shift markets and define a company’s success at alarming speeds. Business and technologyleaders are striving to transform customer experience, accelerate digital business, drive business insightand leverage arguably their strongest asset … data.MDM is a critical success factor in enablingorganizations to deliver the required customer experience and enhance sales, marketing, digitalcommerce and customer service processes and initiatives.Gain a better understanding of the driversbehind Customer MDM programs-we will take a look at mission critical challenges organizations are

Stuart SquiresDirector, Comma Group

Catherine CherryConsultant, Comma Group

Paolo VaraldoStaples Solutions

facing today from customer experience to data management and learn how our clients have been ableto harness the power of Customer MDM to gain a single unified view of the customer and derived truebusiness value.

Speaker:

Case: CGI & Stibo Systems - Facing worldwide PIM implementation challenges by combiningtheir talents 10:30am - 11:00am, Sep 21 Room at the Top

In 2016, CGI & StiboSystems signed for the implementation of one of the most challenging PIM projectof the year. As integrator and editor, and as a team first, we will share with you our keys to bringsuccess in this adventure.

Speaker:

11:00am

Case: Mitchells & Butlers — The Real-Time Story of Multidomain Master Data Management 11:10am - 11:40am, Sep 21 Cinema 1

Hear from Mitchells & Butlers plc, the leading pub and restaurant operator, with over 1700 outletsacross the UK. They will share how multidomain master data management is at the very core of theirbusiness; how it enables agility, to change and adapt to business requirements, smoothly and simply.

Speaker:

How to Gain Business Buy-In for Data Governance

Jignesh PatelSenior Product Manager - Customer Domain, Stibo Systems

Cecile SeonDirector, Consulting Services - Business Consulting, CGI en France

Chris CollingsHead of Product Programme, Mitchells & Butlers

11:10am - 11:40am, Sep 21 Room at the Top

You understand that your organisation could benefit from implementing Data Governance, your knowthat you are ‘supposed’ to implement Data Governance if you are doing MDM, but despite your bestendeavours you are struggling to get support for your initiative. Does this sound familiar? If so don'tworry. You are not alone. This is a common challenge when starting a Data Governance initiative, butone that can be overcome with the right approach. Join Nicola Askham, The Data Governance Coach,as she draws on 14 years experience to share with you the key things you must do to get business buy-in for your Data Governance initiative.

Speaker:

Looking ahead with Stibo Systems – STEP Product Vision and Roadmap 11:10am - 11:40am, Sep 21 IJ Lounge

This presentation will demonstrate Stibo Systems’ strong focus and commitment to deliver marketleading solutions to our customers within areas such as Product MDM, Customer MDM and PLM.During this session, you will gain insight into the Product Roadmap for STEP Trailblazer, see highlightsfrom our upcoming STEP 8.3 release scheduled for GA end of 2017, and walk away with anunderstanding of where we plan to take our product to align with market trends and meet marketdemands. You will also see how we continuously improve our product offering to meet increaseddemands on performance and high availability, including STEP in the Cloud.

Speaker:

Lunch 11:40am - 12:40pm, Sep 21

12:00pm

Keynote: Going Beyond Really Amazing Data 12:40pm - 1:40pm, Sep 21 Cinema 1

Nicola AskhamThe Data Governance Coach

Jesper GrodeDirector Product Strategy, Stibo Systems

Powered By Whova

In a world of increasing amounts of data, and significantly increasing importance of data, it is vitallyimportant that we maintain and develop our sense of what it really means to be human.

Speaker:

1:00pm

Closing 1:40pm - 2:00pm, Sep 21 Cinema 1

Mathias JakobsenFounder, Think Clearly