61%of senior managers believethat IT own their Big Data

Why business unit heads need Big Data

The hype is over....

Build stronger customer relationships

Better risk management

Provide focus for marketing campaigns and strategies

Assist with audit/compliance and legal obligations

Quality control

Improve relationships with your employees

Better strategic decision making

IT should probably be the custodians of your company’s Big Data but it is down to the business unit heads to use the data to drive out competitive advantage and innovation in the future

pan European enterprises currently does not directly manage its master data

said Big Data enriched thecompany’s master data

1 in5

80%

??

??

?1/3

! ! of all respondents (34%) admitted that they did not know what the company does with its Big Data

Almost

3/4of enterprises use

Big Data for strategic decision making

!

BIG DECISIONSOVER BIG DATA

...and it’s time for change

Companies willincreasingly need tointegrate data from multiple sources

Data ownershipmust move away from IT...

Analytical talent will become a premium

Sources: Coleman Park's research report

...and move more intobusiness units to really benefit to the full.

... providing relevant and optimised product information to the customer

Key product information requirements are greater than ever with customers demanding evermore high-quality and relevant informationGIVING RETAILERS A

COMPETITIVE ADVANTAGE

Dress Price: £100Size: SMaterial: SilkColour: BlackCustomer rating:

Companies today have more data in more dimensions from more sources and they need to provide this

information to more devices and channels

NOW

THEN

Product MDM brings data alive for effective selling in a dynamic, changing, cross-channel world, blending structured data with controlled workflow and flexible usage

Reliable and consistent data is key to ensuring the best possible customer experience

Investing in Product MDM technology is no longer a job just for the eCommerce team, this is enterprise level technology.

Store

INSIGHT TO ACTION

agree that Big Data such as behavioural information can be used to augment product data

manage multiple language versions of product information

manage different versions of product copy to support A:Bor multivariant testing

74% 47%

Today, companies appear to grasp the importance of data...

A BOR

Product Attributes

Product Copy

Big Data

strongly agree or agree that the numberof product attributes required has increased in the last two years

72% 63%

However...

Limited information

Moving from a ‘static repository’, Product MDM provides a home for

augmented data

Personalisation

Social commerce

Offline activity

Companies fail to collect the information that retail operations and customers generate...

do not store purchasing and sales measurements and have no plans to do so

64%13%store information from customer product rating and social media

Only

Sources: Coleman Park's research report

Because youbought:

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Product Hub

£100

... into a controlled, usable and accessible

system

augmenting it...

eCRM

Product MDM (Master Data Management) powered commerce puts product data flexibility at the heart of multi-channel selling across all devices, all channels, all segments and markets...