8/2/2019 DOT MEDIA RELEASE (05/03/12) - PHL brings "FUN" to CNN

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8/2/2019 DOT MEDIA RELEASE (05/03/12) - PHL brings "FUN" to CNN

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In keeping with the campaigns interactive theme, the TV ad ends by asking the

viewers to come explore the Philippines and challenging them with the question: What

will you come up with? The materials fun factor is aided by the soundtrack, which

takes off from Boney Ms Gotta Go Home, after the DOT secured the clearance to use

the same. The TVC soundtrack is not based on the popular dance hit Barbra

Streisand of Duck Sauce and also does not involve Apl.de.ap of the Black Eyed Peas.

However, Apl is a very strong supporter of Philippine tourism as he reaches out to Fil-

ipino-Americans with various projects.

The TVC is currently airing on CNN, which is very timely as CNN also features

the country through a special segment called Eye on the Philippines. The roll-out also

coincides with the Philippine hosting of the 45 th Annual Meeting of the Asian Develop-

ment Bank Board of Governors, which will be held from May 2 to 5 in Manila. Both the

TVC and Eye on the Philippines are being aired worldwide.

The Department of Tourism would like to thank the following photographers who

gave the rights to use their images for free: Joey Rico (Street fashion meme), Abby Yao

(Stretch limos meme), Gutsy Tuason (High fives meme), La Venta 2012 (Underground

meme), Henson Wongaiham (Tour guides meme), George Tapan (My humps, Going up-

stairs, and Commuting memes), Company of Ateneo Dancers (Meetings meme), Darwin

Dumaraos (Bananas meme), and Bottle School (Stargazing meme).

#####CONTACT: EVELYN A. MACAYAYONG

Office of Marketing Communications525-18-05

DOT Media Release 03 May 2012 Page 2