SEO is All Grown UpMy Quest to be the #1 Douche bag

TechCocktail Conference – May 29, 2008

Four Choices

1) We Can Go Through this 45 Slide Deck

2) We Can Go Through a Couple of Slides then do Q&A and Site Reviews

3) We Can Skip the Slides and do Q&A and Site Reviews

4) Skip the Session and Get Cookies

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The Hidden Secret of SEO

FOCUS!

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Young Foundational SEO

• Three parts to SEO• Code

– Keep your code clean (reduce scripts, comments, etc.)– Keep your code minimal (use external calls, etc)

• Content– Keep your content focused (repeat keyword 5-7 times

per 100 words)– Keep it short (250 words per URL)– Keep it clear

• Context– Get incoming links that matter from sites that matter– Quality trumps Quantity every time

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Grown Up SEO

• SEO has shifted from being a specific discipline to encompassing a holistic tactical approach

• With the growth of social media and search engine spamming, SEO has taken on the requirement of contextual branding

• It is imperative that the concepts you are focusing your SEO efforts match the concepts you are focusing your branding effort.

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My Quest to be the #1 Douche bag on Google

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Standard SEO Practice – Incoming Links

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Douche Bag Scores at SXSW

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Douche Bag on Twitter

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Personally Branded a Douche Bag

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Am I the #1 Douche Bag?

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Contact Me

Micah Baldwin

VP, Business Development

Lijit Networks

(720) 231-7120 cell (maybe)

(303) 493-5490 x491 desk (never)

micah@lijit.com (usually)

http://learntoduck.com blog

http://twitter.com/micah

Download at: http://learntoduck.com/douchebag.pptx

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