Targeting Messages in Ads

Charvey DejanakulKayla Spencer

Lauren SchwartzMickey Scott

Original Ad

Dove; be the true you.

Social Message

• Honesty, being the real you, being true to yourself

• Courage, dove gives the boldness to express confidence.

Target Markets

• Gender: Female• Age: All ages• Ethnicity: All• Income: All• Residence: All

• General society is targeted (excluding men)• Dove is nondiscriminatory