Membership Lifecycle Board

Progress Report

Details is at www.acs.org.au/boards/marketing/2007/progressreportasofoct07.doc

October 2007

Membership Lifecycle Board 2007/8 Lifecycle Board 2007/8

Membership ProspectingBDM/PPP

TelemarketingOnline

Membership RetentionWelcome Pack

Reader Centric Information AgeWebsite (Resources/Contact)

Promote CP/CPEPCareer / Employment

MRP

Awareness/SegmentationMedia Relations

EventsPolicy Promotions

YIT/CIO/Government

ACS Experience

4 Key Strategic Areas4 Key Strategic Areas

Member Prospecting PPP

Member Retention CPEP Website

Market Segmentation YIT – under 15 years working experience CIO Government

Market Awareness

Key InitiativesKey Initiatives

Implementation of NMDM (PPP) Initiative Promote CPEP To implement MRP Website improvement (inc Careers Portal) Member contact and communications Efficient Use of IA/JRPIT/CRPIT/Digital Library Supporting YIT Board and activities Liaising with CIO Executive Council Federal / State Governments Promotion of Policies / Reports

PPP MetricsPPP Metrics

Around 90 Professional Partners

Over 1400 Members

Nov figure

Some of our PPP’sSome of our PPP’s

Some of our PPP’sSome of our PPP’s

Some of our PPP’sSome of our PPP’s

Some of our PPP’sSome of our PPP’s

ChallengesChallenges

Value Proposition (Segmentation)

BDM Sales Team (Days / Week)

Resources

The Good NewsThe Good News

We have more suspects and prospects than we can possibly handle (enough for many years)

The C-Level doors are wide open and we are made welcome

Our Presentation and Value Proposition is well received (one in three leading to an MOU and new Members)

We have had some great successes

Retention….1/2Retention….1/2

"Facilitating, involvement, relevancy,encouragement and participation of Professional Partners with the ACS". ………Anthony Wong

Team Effort with the Branches.

Retention 2/2Retention 2/2

E-info grams / newsletters Networking Events…..New Members Recognition, Plaques, Articles I.A. Involvement…….Advisory Councils Joint Industry Events Help with Staff Recruitment More SIG’s & PD courses

University CompactUniversity Compact

BDM responsibility to work with Universities

Letter has been sent out to Universities with MOU attached

We understand that many Universities can not pay for their employees ACS Membership fees

Overall KPIs (2007-8)Overall KPIs (2007-8)

Membership Retention – 85% 84.00% in Sept 2007 (vs 81.78% in Sept 2006)

Prospecting – 6000 new applications 926 in Q3, 2007 (807 in Q3, 2006)

Market Awareness – 91% Media exposure is maintained

(www.acs.org.au/media/mclippingstats.xls)

Membership Statistics (Overall)Membership Statistics (Overall)

Membership Statistics (Age)Membership Statistics (Age)ACS Membership Statistics by Age

(Oct 06 - Sep 07)

14493 14627 14629 14518 1473915037 15094

15534 15717 15984 16101 16267

7519 7642 7656 7653 7738 7809 7775 7886 7965 8041 8078 8133

4482 4576 4609 4599 4715 4919 50565432 5560 5633 5536 5528

15

2015

4015

6015

8015

10015

12015

14015

16015

10 06 11 06 12 06 01 07 02 07 03 07 04 07 05 07 06 07 07 07 08 07 09 07

Total ACTIVE Over 35 ACTIVE 35 and Under

ACTIVE Unknown SUSPENDED 35 and Under SUSPENDED Over 35

SUSPENDED Unknown

Membership RetentionMembership Retention

Membership Retention Rate(Oct 06 - Sep 07)

81.49% 81.95% 81.96% 82.37%83.02%

83.92%84.61% 84.85% 84.77% 84.69% 84.44% 84.00%

60%

65%

70%

75%

80%

85%

90%

Oct 2006 Nov 2006 Dec 2006 Jan 2007 Feb 2007 Mar 2007 Apr 2007 May 2007 Jun 2007 Jul 2007 Aug 2007 Sep 2007

Source of Membership Improvement (Aug 06 - Aug 07)

New Members Retention33.77%

Skills Recent Grad Free Offer

32.53%

Other New Applications (incl PPP)33.70%

ObservationsObservations

Membership Positive both in terms of retention and applications

Perceived Value of Membership a need to better communicate further segmentation is required

Improvement Areas Better project management Improved coordination with branches and boards Business Plan