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The ‘80s and ‘90s Babies: Understanding
the Millennial CohortPresented by: Christine Idokogi
Leadership and Organizational BehaviorProfessor Waugh
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What Are the Generations?
Background
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Matures Between the ages
of 90 and 70 Born before WWII
and the Great Depression
Less than 5% in the workforce
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Baby Boomers Between the ages
of 64-46 years old Born post WWII
during the prosperity “boom”
Nearly 45% in the workforce
Many are gearing up for retirement
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Generation X Born between
1965- 1980 Between the ages
of 45-30 years old They make up over
40% of the workforce
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Millennials Born after 1980
until late 1990s The oldest
Millennial is in their late 20s
While the youngest is still in middle school.
Only about 10% are in the workforce
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What Makes Us Different?
Times Have Changed …
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Matures’ Characteristics
Strongly influenced by family Education was viewed more as a
dream Dedication Sacrifice Hard Working Rule Abiding
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Baby Boomers Characteristics
Similar work ethic to Matures, but for their individual benefit
Education now seen as a birthright Optimistic Team Oriented Personal Gratification Investment
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Generation X Characteristics
More vigorously working to live the way they wanted to live
More focus on work/life balance Diversity Global Thinking Fun Technological Literacy Self Reliance
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Millennial Characteristics Strongly correlated
around technology “Connected
Generation” Work/ Life Balance
is very serious Civic duty Confidence Achievement Street Smarts
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Who Exactly Are the Millennials?
‘80s and ‘90s Babies
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Millennials’ Must-Haves
Salary Requirements anywhere from …› $21K to $90K› Medical and paid vacations are a MUST› NO Life Insurance and Childcare right now› 401K Plans› Short Commute (30-60 min)› Geographic Location› Maintain YOUNG Lifestyle (travel,
entertainment, Student Loans)
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Millennials’ Must-Haves
Most of all, Millennials want…› Opportunities for growth and training› Work directly with others Millennials › Opportunities for Promotions› Variety in routine› Teamwork
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Disconnected from the “Connected
Generation” Boomers vs. Millennials
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Employers Think… Lazy Disloyal Self-indulged Non-existent
Work Ethic
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Truth is… Want work that is
meaningful Do not want to work
from the bottom up Parents encouraged
them to follow their dreams
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Millennials Need…
The newest technologies to put their tech savvy to work for the company
Meaningful project to prove themselves, NOT “busy work”
Nurturing and Mentorship Development Plenty of Feedback Flexibility
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Debunking Myths about the Millennials
Myth 1: Little to No Work Ethic
› TRUTH: Younger generations have a more self-centered work ethic.
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Debunking Myths about the Millennials
MYTH 2: Do Not Want to Put In the Work to Get Ahead
› TRUTH: Unlike the older generations, Millennials do not lose themselves in their work.
› They work to live… NOT Live to work.
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Debunking Myths about the Millennials
MYTH 3: No Respect for Authority
› TRUTH: For Millennials, respect is earned. Once they have it, loyalty will follow suit.
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Debunking Myths about the Millennials
MYTH 4: Do Not Want to Grow Up
› TRUTH: Millennials want to grow up, they just do not know how.
“Millennials are getting married later, having children later, and generally facing the real world later in life” – Marston.
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Motivating and Managing Millennials
Employers MUST have these skills when managing Millennials › Interest in TECHNOLOGY› Provide CHALLENGING assignments› Offer HELPFUL and CONSTANT feedback› Ability to allow them FLEXIBILITY› Offer diversified opportunities for
DEVELOPMENT› FUN organizational culture
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IT’S ALL ABOUT KEEPING US ENGAGED!
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REFERENCES Behrens, W. (2009). Managing Millennials. MHS, Spring. 19-21.
Marston, C. (January 2008). Retaining Younger Workers in the Workplace. Houston Chapter of the Institute of Real Estate Management, 30 (1). 1-3.
Notter, J. (2002). Generational Diversity in the Workplace. Notter Consulting. 1-9.
Rawlins, C. , Indvik, J. , Johnson, P.R., Understanding the Generation: What the Millennial Cohort Absolutely , Positively Must Have at Work. Journal of Organizational Culture, Communication and Culture, 12(2). 1-8.
Stuart, A. , Surrette, R., Lyons, S. ( May 2008). Millennials in the Workplace: Understanding and Capitalizing on the Connected Generation. Robertson-Surrette VIEWPOINT. 1-3.
Sujansky, J. G., Ferri-Reed, J.. (2010). Motivating Millennials. Management/Millennials, p. 6
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THE END!!
Any Questions ??