Download - ( Mis ) Appropriation
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(Mis)Appropriation
OR
Appropriation
Series1
Eastward Momen-tum
Perc
eive
d Co
ol-
ness
The Direction of Cool
Misappropriation = Eastward
MomentumPerceived Coolness
Series1
Eastward Momen-tum
Cult
ural
Igno
ranc
eThe Reality of Misappropri-ation
The Curve of Empti-ness
16.8%
14.9%
24.6%
17.6%
100%
Andy Warhol Marilyn Monroe,1964
Ray Beldner Looking Life a Million Bucks, 2003
Ray Beldner How Mao, 2002
“ I like money on the wall. Say you
were going to buy a $200, 000 painting. I think you should take
that money, tie it up, and hang it
on the wall.”
Branded
Misappropriation