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· winning advertising from 2007 to 2010 using our Link copy- testing tool, including 55 ads across 16 brands. Effie Award winners scored high on the same measures as
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http://www.youtube.com/watch?v=regx_JrpC68
Page 2
http://www.youtube.com/watch?v=1t4sdgvy-pk
http://www.youtube.com/watch?v=1t4sdgvy-pk
Page 3
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