![Page 1: 06 - BAWI 2016 - The Business Model for our Ethos (Lorenzo Beliusse)](https://reader036.vdocument.in/reader036/viewer/2022062523/58714a711a28ab55588b66dd/html5/thumbnails/1.jpg)
IIBA®, the IIBA® logo, BABOK® and Business Analysis Body of Knowledge® are registered trademarks owned by International Institute of Business Analysis. CBAP® and CCBA® are registered certification marks owned by International Institute of Business Analysis. Certified Business Analysis Professional, Certification of Competency in Business Analysis, Endorsed Education Provider, EEP and the EEP logo are trademarks owned by International Institute of Business Analysis.
THE BUSINESS MODEL FOR OUR ETHOSDesign and plan the Storytelling for our brand new Campus Reti
LORENZO BELIUSSERETIBusiness & IT Consulting
![Page 2: 06 - BAWI 2016 - The Business Model for our Ethos (Lorenzo Beliusse)](https://reader036.vdocument.in/reader036/viewer/2022062523/58714a711a28ab55588b66dd/html5/thumbnails/2.jpg)
2
A STORY
![Page 3: 06 - BAWI 2016 - The Business Model for our Ethos (Lorenzo Beliusse)](https://reader036.vdocument.in/reader036/viewer/2022062523/58714a711a28ab55588b66dd/html5/thumbnails/3.jpg)
3
STORYTELLING
Character
Plot
Conlfict
Theme
![Page 4: 06 - BAWI 2016 - The Business Model for our Ethos (Lorenzo Beliusse)](https://reader036.vdocument.in/reader036/viewer/2022062523/58714a711a28ab55588b66dd/html5/thumbnails/4.jpg)
4
WORKING TOGETHER
Identification of Value Proposition
![Page 5: 06 - BAWI 2016 - The Business Model for our Ethos (Lorenzo Beliusse)](https://reader036.vdocument.in/reader036/viewer/2022062523/58714a711a28ab55588b66dd/html5/thumbnails/5.jpg)
5
A SIMPLE PROPORTION
Value proposition
:: =Theme Storytelling
![Page 6: 06 - BAWI 2016 - The Business Model for our Ethos (Lorenzo Beliusse)](https://reader036.vdocument.in/reader036/viewer/2022062523/58714a711a28ab55588b66dd/html5/thumbnails/6.jpg)
6
OUR ETHOS
1. First we thought about a "story"
2. Then a "character" that would bring more stories
3. Then we created a "world" that would bring more characters that bring more stories
CAMPUS RETI
![Page 7: 06 - BAWI 2016 - The Business Model for our Ethos (Lorenzo Beliusse)](https://reader036.vdocument.in/reader036/viewer/2022062523/58714a711a28ab55588b66dd/html5/thumbnails/7.jpg)
7
CAMPUS RETI
![Page 8: 06 - BAWI 2016 - The Business Model for our Ethos (Lorenzo Beliusse)](https://reader036.vdocument.in/reader036/viewer/2022062523/58714a711a28ab55588b66dd/html5/thumbnails/8.jpg)
8
«Quello che infonde coraggio ai nostri sogni è la convinzione di poterli
realizzare» - Le Corbusier
![Page 9: 06 - BAWI 2016 - The Business Model for our Ethos (Lorenzo Beliusse)](https://reader036.vdocument.in/reader036/viewer/2022062523/58714a711a28ab55588b66dd/html5/thumbnails/9.jpg)
9
OUR CONTACTS
• Join us, contact us: you can participate to our initiatives
• www.italy.iiba.org
http://goo.gl/q5sYt
www.slideshare.net/IIBA-IT
https://twitter.com/iiba_italy
http://www.facebook.com/ItalyIIBA