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1April 10, 2008
iSa – iTouch Speech assistantCS 410 Blue Team
Brad Travalgio
Dominic Eldridge
Mark Mahn
Matthew Salyer
Scott Seto
Scott Wood
CS410 Blue Team
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iSa
Communication is difficult when speech is misunderstood.
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Who may need iSa?
49,000,000 Americans have a speech disorder The largest population of challenged Americans
Office of Official Publications, Texas Tech University
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Social Participation
From University of San Francisco Disability Statistics Center- Is the Status of People with Disabilities Improving?(Abstract 21)May 1998
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Causes
Causes include: Stroke Head Trauma Cerebral Palsy Hearing Loss Stuttering
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Effects
Those affected by speech disorders suffer negative social effects when they are unable to:
Express feelings
Obtain quality employment
In addition, the effects of speech disorders may lead to decreased self-esteem.
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Health and safety are at risk when they are unable to:Indicate an emergencyCommunicate their condition and needs to others
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iSa in action
(1) When you can't be understood
iTouchwith iSa installed
(2) Use iSa to choose phrases or words
(3)Let iSa be your voice
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MFCD
8April 10, 2008 CS410 Blue Team
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MFCD Prototype
9April 10, 2008 CS410 Blue Team
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Goals
10April 10, 2008 CS410 Blue Team
Develop a Portable Speech AssistantAllow Customization (i.e. Shorthand, Themes)Provide User-Friendly FeaturesTest the SolutionMarket the Solution
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Phase 0
11April 10, 2008 CS410 Blue Team
Conception Develop Project Team Define Problem
Planning Determine Roles Plan Website Initial Research
(Design,Marketing,Competition,Risks) Begin Planning Solution
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Phase 0
12April 10, 2008 CS410 Blue Team
Feasibility Presentation Planning Design Technical
Planning Design Plan Technical Plan Financial Plan Marketing Plan
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Phase 0
13April 10, 2008 CS410 Blue Team
Milestones SBIR Phase 1
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Phase 0 Org Chart
14April 10, 2008 CS410 Blue Team
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Phase 1
15April 10, 2008 CS410 Blue Team
Planning Develop project team Define communication methods
Requirements GUI requirements Database requirements Software requirements
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Phase 1
16April 10, 2008 CS410 Blue Team
Setup Development Environment
Design Prototype
Development Prototype
Testing SBIR Phase 2
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Phase 1 Org Chart
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Phase 2
18April 10, 2008 CS410 Blue Team
Develop Project Team Planning
Communication Functional Level Requirements
Requirements Documentation Design
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Phase 2
19April 10, 2008 CS410 Blue Team
Set-up Development Environment Servers
Design GUI screens Database Software
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Phase 2
20April 10, 2008 CS410 Blue Team
Development Testing User documentation Beta release
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Phase 2 Org. Chart
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Phase 3
22April 10, 2008 CS410 Blue Team
Develop Project Team Hire new Personnel Setup
Workstations Phones
Advertising Beta Testing Contact local schools
Website
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Phase 3 Org Chart
23April 10, 2008 CS410 Blue Team
Lawyers
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Management Plan
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Evaluation Plan
Time - Measured against baseline Project Plan Cost - Measured against budget plan by phase Scope - Measured against requirements document Quality - Measured by customer purchase rate and
satisfaction
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Evaluation Phases
Phase 0 Idea developed Project website developed Funding secured
Phase 2 Product design Software module
development Software module testing Integration testing Finished product
Phase 1 Prototype design Working prototype Initial customer demonstration
Phase 3 First sale completed Product released Marketing plan developed Successful marketing New contracts acquired
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Funding Plan
Department of Health and Human Services
Phases I & II: $325,000 award from the
“Innovation Research Grant to
Promote the Health of People with
Disabilities”
Phase III: Venture Capitalist Investors
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Phase 1 Budget
Hardware ResourcesProduct Quantity Cost Per Unit TotalDELL PowerEdge SC1430 1 $729 $729 25' CAT6 Network Cable 1 $25 $25
Total: $752
Personnel ResourcesTitle Hourly Rate Hours Total 40% OverheadFinancial Specialist $20 536 $10,720 $15,008 Marketing Specialist $20 536 $10,720 $15,008
Product Manager $20 260 $5,200 $7,280 Project Manager $25 536 $13,400 $18,760
Risk Specialist $20 536 $10,720 $15,008 Software Specialist $20 399 $7,980 $11,172
Technical Specialist $20 260 $5,200 $7,280 Webmaster $20 260 $5,200 $7,280
Total: $96,796
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Phase 2 Budget
Hardware ResourcesProduct Quantity Cost Per Unit Total
DELL PowerEdge 2950 III 10 $1,299 $12,990
Macintosh Workstation 1 $1,300 $1,300
Windows Workstation 1 $1,300 $1,300
Linux Workstation 1 $1,300 $1,300
UNIX Workstation 1 $1,300 $1,300
Cisco 2800 Series Router 1 $1,450 $1,450
25' CAT6 Network Cable 15 $25 $375
iTouch 10 $250 $2,500
iTouch USB Cable 10 $3 $30
iPhone 10 $400 $4,000
iPhone USB Cable 10 $3 $30
iTouch Speakers 10 $13 $130
Total: $26,705
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Phase 2 Budget
Personnel Resources
TitleHourly Rate Hours Total 40% Overhead
HR Manager $26 1040 $27,040 $37,856
Product Manager $26 504 $13,104 $18,346
Project Manager $27.50 1040 $28,600 $40,040
Software Engineer 1 $26 774 $20,124 $28,174
Software Engineer 2 $26 774 $20,124 $28,174
Technical Specialist $26 504 $13,104 $18,346
Webmaster $26 774 $20,124 $28,174
Total: $199,113
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Phase 3 Budget
Hardware Resources
Product Quantity Cost Per Unit Total
DELL Precision 370 7 $699 $4893
25' CAT6 Network Cable 7 $25 $175
Total: $5068
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Phase 3 Budget
Personnel ResourcesTitle Hourly Rate Hours Total 40% OverheadAdministrative Assistant $12 960 $11,520 $16,128 Bookkeeper $20 274 $5,480 $7,672 Customer Support 1 $12 960 $11,520 $16,128 Customer Support 2 $12 960 $11,520 $16,128 Customer Support 3 $12 960 $11,520 $16,128 Financial Specialist $26 960 $24,960 $34,944 Lawyers $200 71 $14,200 $19,880 Marketing Specialist $26 960 $24,960 $34,944 Operation Manager $26 960 $24,960 $34,944 Procurement Manager $26 466 $12,116 $16,962 Product Manager $26 466 $12,116 $16,962 Project Manager $34 960 $32,640 $45,696 Software Engineer 1 $26 714 $18,564 $25,990 Software Engineer 2 $26 814 $21,164 $29,630 Technical Specialist $26 466 $12,116 $16,962 Webmaster $26 714 $18,564 $25,990
Total: $415,738
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Out Years Budget
Out Years ResourcesTitle Hourly Rate Hours Per Year Total 40% Overhead
Administrative Assistant $12 2080 $24,960 $34,944
Bookkeeper $20 2080 $41,600 $58,240
Customer Support 1 $12 2080 $24,960 $34,944
Customer Support 2 $12 2080 $24,960 $34,944
Customer Support 3 $12 2080 $24,960 $34,944
Operations Manager $34 2080 $70,720 $99,008
Total: $297,024
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Projected Annual Sales
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Break Even
35
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Marketing Plan
36April 10, 2008 CS410 Blue Team
Primary Market 2.6 million Americans who have difficulty having
their speech understood Secondary Markets
2.4 million Americans who use English as a second language
2.3 million iPhone's sold
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Marketing Plan
37April 10, 2008 CS410 Blue Team
How can you hear about iSa? iTunes iSa Website Beta Testing reviews
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Marketing Plan
38April 10, 2008 CS410 Blue Team
We will offer more than the competition.
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Marketing Plan
39April 10, 2008 CS410 Blue Team
Where we really separate ourselves!
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Risks
A – Difficult to type B – Difficult to afford
C – Hardware becomes outdated
D – Database entry causes delays
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Difficult to Type
20% of those with speech disabilities also have major physical disabilities.
Mitigation:
iSa will have image groupings that allow the user to press the image to have the iSa speak a set phrase, instead of requiring large amounts of typing.
American Speech-Language-Hearing Association (ASHA)
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Difficult to Afford
60% of Americans have private health plans. Most health plans do not cover "speech-language pathology," "speech pathology," "speech therapy," "hearing care," or "audiology."
Mitigation:
The iSa will have a selling point of $100, making it more affordable then the competition.
Census.gov
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Outdated Hardware
It is inevitable that the hardware will become outdated.
The software will need to be ported to the new hardware when the time comes.
Mitigation:
The coding of iSa will be designed to be ported from one device to another.
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Database delays
Filling a database is time consuming. This presents a large possibility for delays.
Mitigation:
iSa will use SQLite which has a “zero-configuration” database. Lowers the time for setting up the database for entry, providing more time for data entry.
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Return on Investment
The customer will gain a tool that will aid in communication and help to improve their overall
quality of life.
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Return on Investment
Providing a solution to make life better for people with speech disorders.
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Resources
Office of Official Publications, Texas Tech University.http://www.depts.ttu.edu/officialpublications/catalog/HSCSPEECH.html
University of San Francisco Disability Statistics Centerhttp://dsc.ucsf.edu/publication.php?pub_id=7 http://dsc.ucsf.edu/figure.php?pub_id=7§ion_id=1&figure_id=3
American Speech-Language-Hearing Association (ASHA)
http://www.asha.org/members/research/reports/speech_voice_language.htm
US Census Bureau http://www.census.gov/prod/2007pubs/p60-233.pdf
Communication Disorders, Psychology Today.http://psychologytoday.com/conditions/commdisorder.html
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The Numbers Guyhttp://online.wsj.com/public/article/0,,SB116481159830835726,00.html
Welcome to the National Aphasia Association http://www.aphasia.org/Aphasia%20Facts/aphasia_faq.html
BRSS Dyslexiahttp://www.sfn.org/skins/main/pdf/brss/BRSS_Dyslexia.pdf
Stuttering: New Research: Vanderbilt Find Link to Emotionshttp://educationalissues.suite101.com/article.cfm/stuttering...
Americans with Disabilities: 2002 (P70-107) May 2006 Current Population Reports by Erika Steinmetzhttp://www.census.gov/hhes/www/disability/sipp/disab02/awd02.html
Census.govFact Finder- English as a second language.
http://factfinder.census.gov/servlet/STTable?_bm=y&-geo_id=01000US&-qr_name=ACS_2006_EST_G00_S1601&-ds_name=ACS_2006_EST_G00_&-redoLog=fals
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Resources
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