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MATAMOROS, a Bilingual Community
To be a competitive community at a global level with the use of the
english language
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OBJECTIVE
Need analysis Advantage Proposal Global English Benefits
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CONTENT
Feedback from Management on Human Capital Needs for the Matamoros area
Industry ChallengesConstant reduction of costsIncreased specializationDiversity of productsIncreased flexibility/ response timesGlobal Mobilization
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NEED ANALYSIS
Human Capital strengths Number of available people Industrial culture Industrial experience
Eng and Technician level SMT Plastic Injection Systems (Quality, Lean, Six Sigma, SAPs, Oracle, CTPAT, etc)
Operators• Multi-functional • Computer skills• Equipment maintenance skills
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NEED ANALYSIS
Human Capital opportunitiesNew specializationsDepth in engineering/scientific skillsEnglish skills at professional/ management levelsHands-on mindsetProblem solving
› English skills Offering is high Cost is high Practice is low Available only to selected groups
› Mindsets Vary by organization No “Matamoros Maquila” mindset
NEED ANALYSIS
› New Specializations Materials Chemistry Accounting Customer Tech support IT programs and development
› Depth in scientific/ engineering skills Local institutions offer basic
administration- oriented programs (cost effective for them
attractive to young students) Lack of laboratories Lack is subsidized by the industry Upgrading of university programs is slow and poor
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EnglishHas become a necessity to improve
employee performance:For global communication
Decrease “subsidized” communication
For access to higher level training/informationMost training and common web and other training
standardized in English
For better hiring opportunitiesIf English is a given, better concentration on other
competitive skills such as Engineering depthTo validate skills to give confidence to investors/ hiring companies
English as a competitiveadvantage
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Aprox. # of employees participating during a year is 10 All employees registered complete all courses Main job positions participating
Managers Supervisors Engineers
TechniciansOperators
English Institutions- Harmon Hall - Villa María - CEB - Idiomas ITESM - Mark Matthews - Interlingua
English Institutions more recommended Villa María ITESM
Survey to MaquilasHighlights
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› Institutions and current costs in Matamoros
$0.00
$50.00
$100.00
$150.00
UTB $64.00
Instituto VW $130.00
ITESM $79.00
Villa Maria $123.75
Cost per Hour
The analysis includes only the major and strong language institutes in the area
There are very big differences in:The total number of courses, varying from 10 to 50 total program hours, 550 to 2500 duration of the all program●Total cost of the program for a complete program (2 years avg.) $3,600.00 to $13,000.00 USD per employee
The biggest difference is in the cost per learning hour which is UTB the cheaper and the VW Institute the most expensive
Current Cost
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Why Global English?
ASOCIACION DE MAQUILADORAS DE MATAMOROS A. C.
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Global English
Web-based & Blended Approach Business focus
On-line translator/ pronunciation On-line business tools
Effectiveness Assessment based system 3 hrs of traditional = 1 hour of on-
line Total Flexibility
24/7 access 24/7 native speaker support Off-line study
Automatic administration Managed by maquila or group
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Adequate to our learning culture One-on-one Self-paced Self-learning Pronunciation centers
Support for different types of communication
Continuous upgrading Specializes in English Validated by users in Mexico
Visteon de Mexico Nokia (Reynosa) Softtek (Monterrey) Embotelladoras ARCA
Competitive cost At least 1/3 of traditional cost
Global English
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Massive Reach
Cost of a 5 Computer Lab =
UniversitiesHigh schoolsGrade schoolsUnion training centersGovernment institutions