1

MATAMOROS, a Bilingual Community

To be a competitive community at a global level with the use of the

english language

2

OBJECTIVE

Need analysis Advantage Proposal Global English Benefits

3

CONTENT

Feedback from Management on Human Capital Needs for the Matamoros area

Industry ChallengesConstant reduction of costsIncreased specializationDiversity of productsIncreased flexibility/ response timesGlobal Mobilization

4

NEED ANALYSIS

Human Capital strengths Number of available people Industrial culture Industrial experience

Eng and Technician level SMT Plastic Injection Systems (Quality, Lean, Six Sigma, SAPs, Oracle, CTPAT, etc)

Operators• Multi-functional • Computer skills• Equipment maintenance skills

5

NEED ANALYSIS

Human Capital opportunitiesNew specializationsDepth in engineering/scientific skillsEnglish skills at professional/ management levelsHands-on mindsetProblem solving

› English skills Offering is high Cost is high Practice is low Available only to selected groups

› Mindsets Vary by organization No “Matamoros Maquila” mindset

NEED ANALYSIS

› New Specializations Materials Chemistry Accounting Customer Tech support IT programs and development

› Depth in scientific/ engineering skills Local institutions offer basic

administration- oriented programs (cost effective for them

attractive to young students) Lack of laboratories Lack is subsidized by the industry Upgrading of university programs is slow and poor

6

EnglishHas become a necessity to improve

employee performance:For global communication

Decrease “subsidized” communication

For access to higher level training/informationMost training and common web and other training

standardized in English

For better hiring opportunitiesIf English is a given, better concentration on other

competitive skills such as Engineering depthTo validate skills to give confidence to investors/ hiring companies

English as a competitiveadvantage

7

Aprox. # of employees participating during a year is 10 All employees registered complete all courses Main job positions participating

Managers Supervisors Engineers

TechniciansOperators

English Institutions- Harmon Hall - Villa María - CEB - Idiomas ITESM - Mark Matthews - Interlingua

English Institutions more recommended Villa María ITESM

Survey to MaquilasHighlights

8

› Institutions and current costs in Matamoros

$0.00

$50.00

$100.00

$150.00

UTB $64.00

Instituto VW $130.00

ITESM $79.00

Villa Maria $123.75

Cost per Hour

The analysis includes only the major and strong language institutes in the area

There are very big differences in:The total number of courses, varying from 10 to 50 total program hours, 550 to 2500 duration of the all program●Total cost of the program for a complete program (2 years avg.) $3,600.00 to $13,000.00 USD per employee

The biggest difference is in the cost per learning hour which is UTB the cheaper and the VW Institute the most expensive

Current Cost

9

10

Why Global English?

ASOCIACION DE MAQUILADORAS DE MATAMOROS A. C.

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Global English

Web-based & Blended Approach Business focus

On-line translator/ pronunciation On-line business tools

Effectiveness Assessment based system 3 hrs of traditional = 1 hour of on-

line Total Flexibility

24/7 access 24/7 native speaker support Off-line study

Automatic administration Managed by maquila or group

12

Adequate to our learning culture One-on-one Self-paced Self-learning Pronunciation centers

Support for different types of communication

Continuous upgrading Specializes in English Validated by users in Mexico

Visteon de Mexico Nokia (Reynosa) Softtek (Monterrey) Embotelladoras ARCA

Competitive cost At least 1/3 of traditional cost

Global English

13

Massive Reach

Cost of a 5 Computer Lab =

UniversitiesHigh schoolsGrade schoolsUnion training centersGovernment institutions