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Men who read newsbrands online are keen footballers
Source: GB TGI Clickstream Q1 2014
25% more likely to play football regularly
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Newsbrands reach 9 million people interested in football every day
Source: NRS PADD April 13 – March 14 + comScore March 2014
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23% more likely to have visited South America in the past year
Newsbrand readers are well-travelled
Source: GB TGI Clickstream Q1 2014
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Newsbrand followers are more active Twitter users
Source: You Gov January 2014Base: All Twitter Users (1266): Which, if any, of the following do you regularly do?
41%
26%
20%15%
57%
43%
30%
22%
62%
49%
34%
21%21%
11% 10%5%
Total Twitter
Follow newspaper brands
Follow sub-brands
Do not follow
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Multi-platform readership creates greater engagement
Source: MTM 2014, Truly Madly Deeply
Trustworthy Relevant to me Makes me feel involved
61%
52%46%
71% 70%
62%58%
55%
43%
Print only Print and online Online only
Multi-platform strength