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10 Key Takeaways We Learned from Glassdoor
Employer Branding Summit
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Webinar Tips for Attendees
• You can connect to audio using your computer’s microphone and speakers.
• Or, you may select “Use Telephone” after joining the Webinar.
• All lines will be muted to avoid background noise.
• You can ask questions at any time by typing them into the Questions Pane.
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Featured Speaker
Jennifer Jones NewbillSenior Manager, Global Candidate Attraction,
Engagement & Experience, DellTwitter: @JenniferNAtDell
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2015 Glassdoor Summit Recap: Social
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2015 Glassdoor Summit Recap
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1. TRANSPARENCY
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Transparency
96% of job seekers say that it’s important to work for a company that embraces transparency Glassdoor Survey (October, 2014)
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Transparency
Ebook: 25 Tips from Top CEOs (2015)
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Transparency
• Get leaders involved• Solicit feedback regularly• Acknowledge wins & areas for improvement
Ebook: 25 Tips from Top CEOs (2015)
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2. HUMAN
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Human
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Human• Get leaders involved
on social• Respond to Reviews
and Feedback• Call out employees
when they do something impactful
• Create a hashtag• Employee Blog• Share real photos
and stories
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3. EVOLUTION
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Evolution• Leverage data• Beef up referrals • Invigorate onboarding processes
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Evolution
• Train recruiters and hiring managers
• Craft a compelling, consistent EVP
• Customize the candidate email journey
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4. POWERFUL
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Powerful
• 2015 Edelman Trust Barometer• Company technical
expert 67%• Regular employee
49%• CEO 43%
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5. MEASUREMENT
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Measurement
• Measure what matters based on your company culture and processes
• Treat candidates like customers
• Keep your finger on the pulse of employee sentiment
• Monitor and respond to reviews
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6. CX
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CX
• Paint a realistic picture• Facilitate the journey• Adopt a customer service
attitude
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7. DIFFERENTIATION
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Differentiation
“Look different. Talk different. Be different.”-Richard Mosley, VP of Strategy, Universum
• Create a signature experience
• Unique brand positioning
• Distinctive visual identity
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8. AUTHENTICITY
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Authenticity
• Don’t be a “brand narcissist”
• Share content from other providers
• Candidates want the real scoop
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9. Marketer
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Marketer
• Apply marketing tactics to your strategy
• Leverage social media
• Creative, SEO-friendly job descriptions
• Branded recruiting events
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10. Mirror
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Mirror
• Word of mouth is more powerful than ever• Employee sentiment impacts consumer sentiment
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Mirror
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Questions?