Download - 1245 tablet jon brendsel
![Page 1: 1245 tablet jon brendsel](https://reader036.vdocument.in/reader036/viewer/2022081806/547bb189b479599a098b4d6f/html5/thumbnails/1.jpg)
Second ScreeningMaking the Most of TV
Jon Brendsel, VP Products, PBS
![Page 2: 1245 tablet jon brendsel](https://reader036.vdocument.in/reader036/viewer/2022081806/547bb189b479599a098b4d6f/html5/thumbnails/2.jpg)
PBS Video for iPad
• Drive TV Tune-in• Increase overall share of ‘mind’• Deepen connection through
engagement• Monetization through
merchandising & advertising
Goals
![Page 3: 1245 tablet jon brendsel](https://reader036.vdocument.in/reader036/viewer/2022081806/547bb189b479599a098b4d6f/html5/thumbnails/3.jpg)
Not a zero sum game86% use their mobile devices while watching TV
![Page 4: 1245 tablet jon brendsel](https://reader036.vdocument.in/reader036/viewer/2022081806/547bb189b479599a098b4d6f/html5/thumbnails/4.jpg)
Companion OpportunitiesTune-In to Monetizable Opportunities
• TV schedules drive broadcast tune-in for member stations
• App is the catalog to drive tune-in to other on-demand experiences (Netflix, Hulu, iTunes)
• Use context to program relevant, related content
![Page 5: 1245 tablet jon brendsel](https://reader036.vdocument.in/reader036/viewer/2022081806/547bb189b479599a098b4d6f/html5/thumbnails/5.jpg)
Companion OpportunitiesiPad as the ‘on-demand’ tuner / DVR
• Play long form content on ‘big screen’– HDMI, VGA, AirPlay
• Program related content• ‘Own it’ opportunities
![Page 6: 1245 tablet jon brendsel](https://reader036.vdocument.in/reader036/viewer/2022081806/547bb189b479599a098b4d6f/html5/thumbnails/6.jpg)
Companion OpportunitiesSynchronized Experiences
• Program related content / services in tablet• Vendors– IntoNow acquired by Yahoo)– Nielsen– BrightContext