Second ScreeningMaking the Most of TV

Jon Brendsel, VP Products, PBS

PBS Video for iPad

• Drive TV Tune-in• Increase overall share of ‘mind’• Deepen connection through

engagement• Monetization through

merchandising & advertising

Goals

Not a zero sum game86% use their mobile devices while watching TV

Companion OpportunitiesTune-In to Monetizable Opportunities

• TV schedules drive broadcast tune-in for member stations

• App is the catalog to drive tune-in to other on-demand experiences (Netflix, Hulu, iTunes)

• Use context to program relevant, related content

Companion OpportunitiesiPad as the ‘on-demand’ tuner / DVR

• Play long form content on ‘big screen’– HDMI, VGA, AirPlay

• Program related content• ‘Own it’ opportunities

Companion OpportunitiesSynchronized Experiences

• Program related content / services in tablet• Vendors– IntoNow acquired by Yahoo)– Nielsen– BrightContext