Download - 150311 lep interview script students

INTERVIEW SCRIPT „STUDENTS“

TOPICS / QUESTIONS NOTES HYOPOTHESIS VALIDATED?

1 IntroductionPersonal introductionPurpose and scope of interview

n.a. n.a.

2 Interviewee CharacteristicsGender, Age

n.a. n.a.

3 Attitude towards cooking?FrequencyLove vs. hateAlone vs. in communityGood vs. bad cookInterest in recipes, etc.

Reasons for that attitude?No timeNo wantNo skills

No skills to cook

No time to cook

No want to cook

4 Context of Eating?At home, at workplace, at uni, on the goTake time vs. in a rushBring own food, cook or buy food (restaurant, cafeteria, etc.)

Satisfied with this situation?Why or why not?

No quality food options

5 Introduction of YNDVery brief, i.e. food ordering and delivery (!)

What is your opinion about that?Would you use it? Why or why not?

Website

Jan-Philipp, 03/11/15,

Space for you to take notes during the interview.


The YND concept should be explained rather general, e.g. “a website aggregating the menus of lots of restaurants, allowing you to order directly and get your meal it delivered afterwards”.This helps us to find out their opinion on our key differentiators in a next step (sections 5 to 7).


The general idea was to ask a rather broad question first (e.g. What is your attitude/opinion towards cooking?) and let the interviewee talk without any restrictions. In case he/she does not get the questions we can introduce the subtopics as a guideline.


Please indicate whether you would consider this hypotheses as validated, given the answers you received.


Those are the hypotheses that we want to evaluate with a specific interview section.

5 Importance of convenience?Filters (location, type, price, delivery time,…)Search functionCustomer ratingsOnline payment

Convenience, usability

6 Importance of fast delivery? Fast delivery

7 Importance of variety?RestaurantsPrice and quality rangesType, e.g. breakfast vs. lunch

Variety

8 SummarySummarize and make sure you did not misunderstand the interviewee.

n.a.

Download - 150311 lep interview script students

Top Related