Download - 2 blogging-the_why
BLOGGINGWhy do it?
WHY BLOG?
Demonstrate your expertise
Attract niche consumers
Build a body of work Meet like minded
people Build Trust
Enhances your credibility
Build web traffic Showcase your
services Inform and Educate Build new
Relationships
Because It works!
BLOGGING
Self-branding To gain on the “big
guys” To be a Thought
Leader To generate
awareness of your services
SEO Because your
competitors are doing it
Because consumers are reading blogs
Reputation Management
It’s cheap
Get noticed Be transparent
OLD MEDIA VS. NEW MEDIA
Direct Mail Newspapers Homes Illustrated Radio & Television Limited
geographically One Way
communication
Users control what they WANT to read
Unlimited Geographically
Two-way communication
OLD MEDIA (outbound) NEW MEDIA (inbound)
EXAMPLES – WHERE DO YOU GET YOUR LEADS
Email blasts to lists Cold Calling Telemarketing Print advertising
Social Media Blogs Search Engines
Outbound Media Inbound Media
EFFECTIVENESS
We are bombarded with 2000 advertising messages a DAY!
Very easy to ignore Block: caller ID,
spam filtering, Tivo and Sirius satellite radio
Consumers will come looking for us when they need us
Use search engines to find our niche
Ask friends for referrals
Outbound Media Inbound Media
ALL PATHS LEAD BACK TO YOUR BLOG!
TwitterYour
Company Site
Trulia
Your Blog
USE IT OR LOSE IT APPLIES TO BLOGGING
LOVE YOUR WORK