-
7/21/2019 2014 -05 -PeerApp Presentation Trade Show - PT
1/17
PeerApp 2012. Confidential and Proprietary. PeerApp 2012. Confidential and Proprietary. PeerApp 201
2. Confidential and Proprietary. PeerApp 201
2. Confidential and Proprietary.
Cache Internet & Provedor deInternet:
Maio / 2014
Qualidade de acesso Internet aos seus clientes.
Economia de rede.
-
7/21/2019 2014 -05 -PeerApp Presentation Trade Show - PT
2/17
PeerApp 2012. Confidential and Proprietary. PeerApp 2012. Confidential and Proprietary.
Cache Profissional #1 no Mercado Mundial
Ajuda s Operadoras de Rede
a atender a crescente
demanda de contedo da
Internet.
Fundada em 2004, com sede
em Boston Fornecedor
1#1 de pure-play
caching
Presente em mais de 60 pases
300 clientes no Brasil
Parceria com a Cisco
2
1. Frost & Sullivan, December 2011
http://www.vodafone.co.nz/ -
7/21/2019 2014 -05 -PeerApp Presentation Trade Show - PT
3/17
PeerApp 2012. Confidential and Proprietary. PeerApp 2012. Confidential and Proprietary.
Sede PeerApp Escritrios PeerApp
Presena Global
3
Clientes PeerApp
Sao Paolo
Bogota
Miami
Hong Kong
London
Boston
Buenos Aires
Tokyo
Melbourne
Paris
Mexico
City
60+ Countries
Lima
Santiago
Johannesburg
Auckland
Novosibirsk
Prague
Herzliya
Singapore
-
7/21/2019 2014 -05 -PeerApp Presentation Trade Show - PT
4/17
PeerApp 2012. Confidential and Proprietary. PeerApp 2012. Confidential and Proprietary.
What Others Are Saying
4
PeerApps total deployment footprint is considerably larger than its
nearest competitors -Frost & Sullivan
Clear focus on TC; pure software solution; can be deployed on COTS
hardware; partnerships for integrated deployment -Heavy Reading
An investment in transparent caches can deliver quick ROI via
significant capex and opex savings while improving users quality of
experience -Yankee Group
best possible user experience and
savings across the largest part of the
network.Patrick Bradd, chief technical officer, LIME.
Transparent caching has become an
integral part of our strategy to provide the
best possible end-user quality and control
network costs.
Paul Ives Choiseul, CTO, IBW
PeerApps UltraBand has helped us
optimize our network to serve content at
top speeds.
Motti Alegresi, head of packet core
engineering, Pelephone.
CustomersIndustry Analysts
Source: Frost & Sullivan, 2013
Transparent caching offers a way for us to
provide the best possible end-user quality
and control network costs.
Yiannis Michaelides, Switching Networks
and Services Planning, MTN
-
7/21/2019 2014 -05 -PeerApp Presentation Trade Show - PT
5/17
PeerApp 2012. Confidential and Proprietary. PeerApp 2012. Confidential and Proprietary.
The Need for OTT Management
OTT continues to grow
Cisco predicts 3X from 2012 to 2017
Long-form video services
Outpaces network cost erosion
If left unchecked
Network costs balloon
Users churn Traditional business models
challenged
OTT replacing paid operator services
Need ways to monetize
5
Source: Cisco VNI 2013
Petabits/
month
-
7/21/2019 2014 -05 -PeerApp Presentation Trade Show - PT
6/17
PeerApp 2012. Confidential and Proprietary. PeerApp 2012. Confidential and Proprietary.
Economia de RedeTransit Links
Cliente BrasileiroMedio PorteRegio Sudeste
6
HTTP trfego saindo do UltraBand Mdia: 363 Mbps
HTTP trfegio entrante no UltraBand Mdia: 246 Mbps
HTTP trfego gerado
Mdia: 147 Mbps
-
7/21/2019 2014 -05 -PeerApp Presentation Trade Show - PT
7/17 PeerApp 2012. Confidential and Proprietary. PeerApp 2012. Confidential and Proprietary. 8
Velocidade de Entrega de Contedo
Internet x Cache - Cliente BrasileiroThroughput de sesso Cache Mdia: 3,08 Mbps
Throughput de sesso -Mdia: 0,175 Mbps
Ganho de Throuhput Mdio:3,08/0,175 = 17,6 X (referente a taxa mdia do
assinante, se for maior o sistema vai acompanhar)
-
7/21/2019 2014 -05 -PeerApp Presentation Trade Show - PT
8/17 PeerApp 2012. Confidential and Proprietary. PeerApp 2012. Confidential and Proprietary. 9
5. O UltraBand analisa os primeiros Kb
do objeto transmitido.
6. Caso o objeto esteja no cache, o
UltraBand instrui ao Provedor de
Contedo que pare a transmisso
que comea a ser feita pelo cache.7. Caso o objeto no esteja no Cache,
ele continuar a ser transmitido pelo
Provedor de Contedo.
8. Se o objeto for solicitado
repetidamente, ele copiado para o
cache.
UsurioX
Acelerao de contedo
Trfego de rede reduzido
1
Ca
che
Engines
Storage
Array
s
Provedor de
Contedo Internet
Sistema UltraBand
2
3
4
5
6 7
2
6
81. Usurio faz a requisio de
objeto
2. UltraBand monitora a
requisio e passa para o
provedor de contedo.3. Caso seja necessria a
autenticao de contedo, ele
ser realizada normalmente.
4. O provedor de contedo inicia
a transmisso do objeto
requisitado.
Como funciona o Cache Transparente
-
7/21/2019 2014 -05 -PeerApp Presentation Trade Show - PT
9/17 PeerApp 2012. Confidential and Proprietary. PeerApp 2012. Confidential and Proprietary.
ISPInternet
Caching Transparente
10
SubscriberX
CacheEngines
StorageArrays
Internet Content
Source
UltraBand System
Redireciona, armazena e
fornece contedo OTT
dentro da rede
Network offload
Otimizao de QoE
(velocidade de entrega do
contedo)
Suporte a diversos servios
At 80% da banda de
downstream
Network Element
Mantm a lgica da
aplicao
Autorizao
DRM
Geo control
Relatrios
Roteamento das
requisies
-
7/21/2019 2014 -05 -PeerApp Presentation Trade Show - PT
10/17 PeerApp 2012. Confidential and Proprietary. PeerApp 2012. Confidential and Proprietary.
O que faz a navegao web lenta?
Pginas da Web soconstrudas de centenas
de scripts, Frames HTML,
imagens e banners Web
Uma nica pgina
contm objetos servidos
de diferentes servidores e
CDNs atravs da Internet
A pgina Web ir
processar apenas aps amaioria dos objetos
serem transferidos
Internet
CDNs
Scripts
ImagesStyleSheets
Inserted Ads
-
7/21/2019 2014 -05 -PeerApp Presentation Trade Show - PT
11/17 PeerApp 2012. Confidential and Proprietary. PeerApp 2012. Confidential and Proprietary. 12
Acelerao Web
Elimina a latncia da Internet respondendo requisio do usurio no
sendo necessrio esperar a resposta do servidor. Reduz drasticamente o tempo de resposta do servidor
Armazenamento rpido de objeto
So 100 milhes de itens em in-memory database para indexao demetadata objeto.
AccessNetwork
Internet
200-1,700 ms
5-20 ms
5-20 ms
5-20 ms
50-450 ms
250-2,200 ms
Server
Response
10-50 ms
AccessNetwork CacheResponse
Tempo de
resposta do
servidor
Tempo deresposta do
Cache
Aceleraco de 2 a 6x do Objeto Web
-
7/21/2019 2014 -05 -PeerApp Presentation Trade Show - PT
12/17 PeerApp 2012. Confidential and Proprietary. PeerApp 2012. Confidential and Proprietary. 13
Estatsticas do UBView
Acelerao do Web Browsing
-
7/21/2019 2014 -05 -PeerApp Presentation Trade Show - PT
13/17 PeerApp 2012. Confidential and Proprietary. PeerApp 2012. Confidential and Proprietary.
Principais Diferenas entre:
TC, Proxy and Out-of-Band
15
Caract. Transparente Proxy Out-of-band
Opes de
Implantao Edge ou centralizado Centralizado Centralizado
Facilidade deImplantao
Elementos de redeexistentes(roteadores, DPI)
L7 load balancersMudana deroteamento BGP
Suporte deTrfego
Todos servios Http eprotocolos P2P;Adaptao dinmicaao mix de trfego epicos momentneos.
Somente HTTP;suporte limitadoa video (ABR,URL dinmica)
Somente serviosHTTP populares(Youtube); P2P
-
7/21/2019 2014 -05 -PeerApp Presentation Trade Show - PT
14/17 PeerApp 2012. Confidential and Proprietary. PeerApp 2012. Confidential and Proprietary. 16
Caract. Transparente Proxy Out-of-band
Gerenciamento
No necessria
manuteno;gerenciamentounificado;dimensionamentosimples.
Ajustes frequentes;
gerenciamento poraplicao;Dimensionamentopor tipo de aplicao(P2P/HTTP)
Alteraes na redeexistente;Gerenciamentounificado;Dimensionamento portipo de aplicao(P2P/HTTP)
ArquiteturaClustering comarmazenamentocompartilhado
Box-by-boxClustering, semarmazenamentocompartilhado
Throughput alto Baixo Mdio
Principais Diferenas entre:
TC, Proxy and Out-of-Band
-
7/21/2019 2014 -05 -PeerApp Presentation Trade Show - PT
15/17 PeerApp 2012. Confidential and Proprietary. PeerApp 2012. Confidential and Proprietary.
Broadest Content Coverage
Internet does not stand
still. Targeted
approaches quickly
become obsolete
Broad-based approach
provides maximum
coverage and impact
Every cache server
supports all protocols
Content Class Examples
Progressive
Download
YouTube video, Facebook
video, Pandora,
Dailymotion
Adaptive Bitrate
Video
Microsoft Silverlight HSS,
Netflix
HTTP File
Sharing
RapidShare, Dropbox,
PutLocker, DLFreeWeb Browsing HTML, style sheets,
javascripts
Software Update
Services
Windows Update, Apple
Software Update, anti-virus
Content
Downloads
iTunes, App Stores,
eBooks, Ringtones
Web Application
Data
Google Maps, Farmville,
Flickr, Tumblr, gaming
P2P File Sharing BitTorrent, eDonkey,
Gnutella
17
O P A i fi i i
-
7/21/2019 2014 -05 -PeerApp Presentation Trade Show - PT
16/17 PeerApp 2012. Confidential and Proprietary. PeerApp 2012. Confidential and Proprietary.
O PeerApp possui eficincia
Operacional Zero Touch Configurao Plug and play
Se integra rede existente; Orientado ao contedo e no ao site
(url);
Suporte de URL dinmico;
Dimensionamento simples
Dimensionamento realizado pelotamanho da Banda em horrio de pico.
No necessrio dimensionar poraplicao/contedo.
Gerenciamento de Cache adaptvel
Armazenamento comum e pools de
banda. Adaptao automtica variao de
demanda:
Dia x Noite, eventos relampagos,mudana de popularidade dewebsite.
18
-
7/21/2019 2014 -05 -PeerApp Presentation Trade Show - PT
17/17
PeerApp 2012 Confidential and Proprietary PeerApp 2012 Confidential and Proprietary 19
Obrigado!!www.peerapp.com
http://www.peerapp.com/http://www.peerapp.com/