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2017 MEDIA KIT
T E L E V I S I O NH A W A I I ’ S S U R F M A G A Z I N E
Company Profile
Freesurf Magazine, Board Stories TV, freesurfmagazine.
com and Manulele’s social media outlets provide prime
opportunities for companies interested in targeting
males and females between the ages of 12 and 54 who
engage in healthy and active lifestyles popularized by the
booming extreme sports industry.
With the massive expansion of world media,
AUTHENTICITY reigns as a defining element. In a “sea
of sameness” accelerated by digital media, Freesurf
Magazine stands unique.
While all the retail shops promote a diverse array of
certain brands and products, there is ONE element that
unites all of the elements to create and reflect what we
proudly call our surfing community.
All the different shops and companies are looking to
promote and sell the products they carry, their athletes,
events and vibe. Freesurf Magazine emerges as THE
essential “back bone.” Freesurf Magazine is the common
thread, the shared DNA, that sews together our culture.
Manulele Inc is a Hawaii based multi media company
since 1997 producing and distributing print, TV, PR
services and digital online media via an in house video,
photo and production team. While maintaining our daily,
weekly and monthly deadlines, Manulele also provides
turn-key production services and raw content to our
clients.
Manulele is Hawai‘i’s premiere surf, beach lifestyle and
board sports media. Based at Sunset Beach on O‘ahu’s
North Shore, Manulele Incorporated is directly connected
to the source of the action, athletes and industry players
who set the trends.
Manulele’s growing media list includes ESPN.com,
Surfline, Fox Sports, PBS, ABC, Outside Television
Network, OC 16, Time Warner Cable and COX 3, as well
as international media outlets in Japan, OFF TV in Brazil
and Fuel TV in Australia.
Global surfing market to reach $13.2 billion in 2017, according to a report by Global Industry Analysts, Inc.
In the Media | Manulele, Inc.
Wiith nearly 20 years of media experience,
Manulele is Hawai‘i’s premiere surf media
source. Our production team is ready and
able to get your company the images and
content you need. Well- appointed with the
latest technology and equipment, Manulele
provides clients professional services and
top-notch quality content.
A one-stop shop for media production,
Manulele can supply you with the drama
of Hawai‘i’s surf scene, with your athletes
and events in the action on a daily, weekly,
monthly or seasonal basis.
Manulele employs several in-house shooters,
including a certified commercial drone
pilot, that are trigger happy and eager to
boost the value of your business through
photography and videography. Whether
it is for print, TV, websites, social media,
advertising, promotions or commercial
resale, our team delivers world class multi
media content.
Manulele also travels the globe. Aside from
‘adventure’ travel to surf destinations like
Tahiti, Fiji, Samoa, South Africa and more,
Manulele has a partner relationship with the
Hawai‘i Surf Team, and has followed them
around the world to Portugal, France, Peru,
Ecuador, Nicaragua and Panama. This puts
Manulele on the pulse of the best junior
surfing on the planet.
• Magazine Advertising
• Television Show Sponsorship
• Social Media
• Segment Production
• Commercial Production
• Photography Services
• Videography Services
• Certified Drone Pilot
• Website Creation
• Artwork Creation
• Media Promotion
• PR Services
On TV | Board Stories
Manulele Incorporated produces Board
Stories, a television show that delivers a
blend of stunning imagery and family-friendly
entertainment to an international audience.
Board Stories broadcasts Hawai‘i’s premiere
surf, beach lifestyle and board sports content
straight from the frontlines.
Manulele has expanded its television offerings
to include Time Warner Cable / SoCal 101,
COX 3 / Orange County and Canal Off /
Brazil with continued long-standing history
on OC 16 in Hawai’i as well. OC16 is available
in more than 280,000 homes throughout the
Hawaiian Islands and is the leader in authentic
local programming.
Manulele’s strengths are in Hawai‘i’s surf
culture but the team seasonally travels the
world to gather international surf content as
well. The show represents the sport from both
a local and international viewpoint, offering a
wide variety of entertainment to interest any
ocean enthusiast.
OC 16 (Hawai’i) Television Advertising Rates
Prices are on a monthly basis. Monthly rates include 6 airdates per week.
3 Months
6 Months
12 Months
Billboard$400
$375
$225
15 Second$1,000
$800
$550
30 Second$2,000
$1,500
$1,000
For more information or pricing about our
other programming networks, please call
our office at (808) 638-7395 or email info@
freesurfmagazine.com
Board Stories in Hawaii is promoted with
30-second commercial spots per month
across multiple channels including MTV,
VH1, E!, FSW, SPIKE, ESPN, ESPN2, TNT
and Travel Channel.
# s t i l l f r e e
V 1 3 # 1 2
J O H N J O H N F L O R E N C EPhoto: Ryan Miller
W O R L D C H A M P I O N
2 0 1 6 W S L
V13 N11 #stillfree
B O M B U C H A
Koa Rothman Photo: Keoki
# s t i l l f r e e
IS BACKBIG
# s t i l l f r e e
V 1 3 # 9
Mason Ho Photo: Diogo D’Orey
Th
e Travel Issu
e
# s t i l l f r e e
V 1 3 # 8 SURF CITYW A I K I K I B E A C H B O Y S + J O S H M O N I Z + P O I N T PA N I C + A P E R T U R E
Josh Moniz Photo: Tony Heff
F R E E
I n H a w a i ’ i
V 1 3 # 7
Jackson Bunch Photo: Dayanidhi Das
50Hawaii’s Top
G R O M S
T H E C H O S E N
F R E E
I n H a w a i ’ i
V 1 3 # 6
Alessa Quizon Photo: Ryan MillerF R E E
I n H a w a i ’ i
V 1 3 # 5
2 0 1 6 B E A C H & B O A R D B U Y E R ’ S G U I D E A P E R T U R E F O A M K I N S H I P S
Jonah Morgan. Photo: Clark Little
F R E E
I n H a w a i ’ i
V 1 3 # 4
Clyde Aikau Photo: Noyle / Quiksilver
BUFFALO'S 40TH BIG BOARD CLASSIC #BROCKSWELL HAWAIIAN WATER PATROLF R E E
I n H a w a i ’ i
V 1 3 # 3
Sunny Garcia. Photo: Mike Latronic
POWERISSUE
THE
F R E E
I n H a w a i ’ i
V 1 3 # 2
P U S H I N Gthe
Aaron Gold Photo: Brent Bielmann
F R E E
I n H a w a i ’ i
V 1 3 # 1
Billy Kemper. Photo: Brent Bielmann
P E A KS E A S O N
In Print | Freesurf Magazine
Hawai‘i’s only standard glossy, full color surf magazine
Freesurf Magazine made its debut in 2002. Born on the North Shore of O‘ahu - the surf Mecca
of the world - Freesurf is dialed into the global surf community and is the authority on Hawai’i’s
surfers and beach culture. The only surf publication in the world produced on the North Shore,
Freesurf delivers authentic surf coverage from the front lines and throughout the Hawaiian
Islands and Southern California.
The monthly publication promotes a young, free and energetic lifestyle. The content is
informative and captivating, while remaining family-friendly. Freesurf Magazine prints 20,000
copies per month, which are distributed free to hundreds of locations in Hawai‘i and Southern
California.
In Hawai’i, our distribution locations include all Jamba Juice shops, surf, and other specialty
stores. You can find Freesurf in over 50 locations in Southern California, including Huntington Beach, Irvine, Dana Point, San Clemente, Hermosa
Beach, Newport Beach and San Diego.
The magazine is also distributed at Agenda and Surf Expo trade shows, and is on hand at surf and beach events in Hawai’i throughout the year.
Circulation
• 20,000 printed copies / month
• Distributed free to 300+ locations throughout
Hawai’i and Southern California
Readership
• 160,000 impressions / month
• Pass around value of 8 people per issue
Demographics
• 72% male surfers*
• 28% female surfers*
• Targeted toward Gen X and Gen Y
Ad Size 12x 8x 4x 1x
Double Page $2,595 $2,795 $2,995 $3,295
Full Page $1,495 $1,595 $1,695 $1,895
Half Page $795 $845 $945 $995
Quarter Page $525 $575 $625 $675
Surf Saver $225 $250 $275 $295
Prices are on a monthly basis.
Freesurf Advertising RatesWith no cover price in
Hawai’i and Southern
California, your customers
are guaranteed to pick up
Freesurf.
Online | freesurfmagazine.com
Freesurfmagazine.com delivers visually stunning, compelling and authentic content. Stories, news and action are brought to life with unique on-line publishing. The wave-loving, adventure-seeking outdoor enthusiasts of the world are engaged with topics relevant to their passions.
Freesurf Magazine’s digital offerings give our partners the reach and engagement needed to drive home their brand messaging.
1. Website and Social Media Channels$750 per month bi weekly posts$1000 per month weekly posts
Much like the classic Hawaiian plate lunch Freesurf’s channel
combines a tasty variety of fulfilling digital delicacies including:
• A semi exclusive thematic web “channel” on freeesurfmagazine.
com complete with standard banners and a video play as well as a
branded “page takeover. “
• Standard rotating top banner site wide (728×90)
• Weekly or bi-weekly social media post with live sponsor tag on
Facebook.
• Weekly or bi-weekly social media post with live sponsor tag on
Instagram.
Freesurf Magazine becomes your web and social media partner.
2. Sponsored Post in Freesurf Social MediaFacebook and Instagram Post $500
An individual post shared on Freesur’s social platforms during peak hours with a possible reach of over 100k.
3. Digital Production for HireProduction pricing starts at $500
• Athlete or Business profiles
• Product reviews
• Event coverage
• Giveaways and Promotions
Through expert storytelling and production, let Manulele document,
expose, reflect and share your athletes, business or project
awesomeness.
Users145,000+
Average Video Views per post25,000+
Average Likes per post2,500+
Social Media Reach
A web channel (above) and accompanying social media posts on Facebook and Instagram (below).
85K+FOLLOWERS
60K+FOLLOWERS
4K+SUBSCRIBERS
145KANNUAL USERS
“In just seven years, Gen Y’s income will exceed that of Baby Boomers and Gen X combined.”
Freesurf represents the Gen X and Gen Y audience, with expectations for a growing Gen Y consumer market.
For social media, our reach is among the largest in Hawaii. Manulele currently draws 700k plus total video
views per month, with heavy engagement and appeal. An avg video post yields 25k plus views.
w w w
Ala Carte Rates -positions in blue, even rotationHeader Banner $395/month
Side Banner $195/month
Cube Banner $95/month
Header Banner 728 x 90 px
Side Banner 300 x 250 px
Cube125 px
Channel Background
1920x1080 px
Freesurf Web Ad Specs
*Yearly stats as of 12-1-16
Channel Banner 728 x 90 px
Channel Background
1920x1080 px
Channel Video300 px wide
Footer Banner 300 x 250 px
Users145,648
Pageviews498,180
Pages / Session2.74
By Location
1. United States 60.05%
2. Brazil 6.02%
3. Australia 5.89%
4. France 2.60%
5. South Africa 2.33%
6. Canada 2.09%
7. Japan 2.02%
8. Spain 1.61%
9. Portugal 1.36%
10. UK 1.32%
By Age
18-24 13.7%
25-34 28.27%
35-44 29.03%
45-54 17.09%
55-65 18.9%
65+ 2.77%
Gender
Female 28.1%
Male 71.9%
Freesurfmagazine.com and our social
media accounts rise every year. Our
demographic covers the spectrum but
still specializes in the finest monents in
surfing...daily. Targeted promotion for
your company is more possible than ever.
Cover all the bases with a dedicated web
channel or be specific with a targeted
social media post. Contact a sales
representative and reach our audience.
Analytics / Demographics
Bleed & Safety
For advertising inquiries please call our office at (808) 638-7395 or email [email protected]
AD SIZE
Double Page
Full Page
Full Page Bleed
1/2 Page Vertical
1/2 Page V. Bleed
1/2 Page Horizontal
1/2 Page H. Bleed
1/4 Page
Surf Saver
TRIMMED SIZE
16.75” x 10.875”
7.875” x 10.375”
8.375” x 10.875”
3.75” x 10.375”
4.125” x 10.875”
7.875” x 4.875”
8.375” x 5.35”
3.75” x 4.875”
3.75” x 1.5”
BLEED SIZE
17.25” x 11.375”
No Bleed
8.875” x 11.375”
No Bleed
4.625” x 11.375”
No Bleed
8.875” x 5.85”
No Bleed
No Bleed
Print Artwork Dimensions and SpecificationsAll ad materials due the 5th of each month
10
Spread
One PageHalfPage
Vertical
Half PageHorizontal
Quarter Page
Surf Saver
Ad with bleedAd
without bleed
Ads with bleed extend .25” past the edge of the magazine
Ads without bleed are placed .25” inward to edge of the magazine
PUBLISHER / PRODUCERMike Latronic
INQUIRIES office : 808.638.7395
fax : 808.638.8946
www.freesurfmagazine.com
PO Box 1161, Haleiwa, HI. 96712
Hawai‘i
West Coast
TERMS
1. Orders non-cancelable after the 10th of each month.
2. All content subject to publisher’s approval.
3. Advertiser and agency assume liability for content of advertisements printed and assume responsibility for any claims made
against the publisher.
4. Positioning of ads is at the discretion of the publisher except where specific guaranteed or preferred positions are covered
contractually. Insertion orders specifying positions will be accepted, but position will not be guaranteed.
5. First-time advertisers must prepay first insertion and submit credit application in order to receive credit terms.
COVERAGE
Freesurf monthly impressions
Board Stories TV reach
Social media subscribers
Manulele is Hawai‘i’s Premiere Surf Media Source
260k
4 Million
130k+
Brazil
Reflecting the sunshine • sharing the stoke