2017 MEDIA KIT

T E L E V I S I O NH A W A I I ’ S S U R F M A G A Z I N E

Company Profile

Freesurf Magazine, Board Stories TV, freesurfmagazine.

com and Manulele’s social media outlets provide prime

opportunities for companies interested in targeting

males and females between the ages of 12 and 54 who

engage in healthy and active lifestyles popularized by the

booming extreme sports industry.

With the massive expansion of world media,

AUTHENTICITY reigns as a defining element. In a “sea

of sameness” accelerated by digital media, Freesurf

Magazine stands unique.

While all the retail shops promote a diverse array of

certain brands and products, there is ONE element that

unites all of the elements to create and reflect what we

proudly call our surfing community.

All the different shops and companies are looking to

promote and sell the products they carry, their athletes,

events and vibe. Freesurf Magazine emerges as THE

essential “back bone.” Freesurf Magazine is the common

thread, the shared DNA, that sews together our culture.

Manulele Inc is a Hawaii based multi media company

since 1997 producing and distributing print, TV, PR

services and digital online media via an in house video,

photo and production team. While maintaining our daily,

weekly and monthly deadlines, Manulele also provides

turn-key production services and raw content to our

clients.

Manulele is Hawai‘i’s premiere surf, beach lifestyle and

board sports media. Based at Sunset Beach on O‘ahu’s

North Shore, Manulele Incorporated is directly connected

to the source of the action, athletes and industry players

who set the trends.

Manulele’s growing media list includes ESPN.com,

Surfline, Fox Sports, PBS, ABC, Outside Television

Network, OC 16, Time Warner Cable and COX 3, as well

as international media outlets in Japan, OFF TV in Brazil

and Fuel TV in Australia.

Global surfing market to reach $13.2 billion in 2017, according to a report by Global Industry Analysts, Inc.

In the Media | Manulele, Inc.

Wiith nearly 20 years of media experience,

Manulele is Hawai‘i’s premiere surf media

source. Our production team is ready and

able to get your company the images and

content you need. Well- appointed with the

latest technology and equipment, Manulele

provides clients professional services and

top-notch quality content.

A one-stop shop for media production,

Manulele can supply you with the drama

of Hawai‘i’s surf scene, with your athletes

and events in the action on a daily, weekly,

monthly or seasonal basis.

Manulele employs several in-house shooters,

including a certified commercial drone

pilot, that are trigger happy and eager to

boost the value of your business through

photography and videography. Whether

it is for print, TV, websites, social media,

advertising, promotions or commercial

resale, our team delivers world class multi

media content.

Manulele also travels the globe. Aside from

‘adventure’ travel to surf destinations like

Tahiti, Fiji, Samoa, South Africa and more,

Manulele has a partner relationship with the

Hawai‘i Surf Team, and has followed them

around the world to Portugal, France, Peru,

Ecuador, Nicaragua and Panama. This puts

Manulele on the pulse of the best junior

surfing on the planet.

• Magazine Advertising

• Television Show Sponsorship

• Social Media

• Segment Production

• Commercial Production

• Photography Services

• Videography Services

• Certified Drone Pilot

• Website Creation

• Artwork Creation

• Media Promotion

• PR Services

On TV | Board Stories

Manulele Incorporated produces Board

Stories, a television show that delivers a

blend of stunning imagery and family-friendly

entertainment to an international audience.

Board Stories broadcasts Hawai‘i’s premiere

surf, beach lifestyle and board sports content

straight from the frontlines.

Manulele has expanded its television offerings

to include Time Warner Cable / SoCal 101,

COX 3 / Orange County and Canal Off /

Brazil with continued long-standing history

on OC 16 in Hawai’i as well. OC16 is available

in more than 280,000 homes throughout the

Hawaiian Islands and is the leader in authentic

local programming.

Manulele’s strengths are in Hawai‘i’s surf

culture but the team seasonally travels the

world to gather international surf content as

well. The show represents the sport from both

a local and international viewpoint, offering a

wide variety of entertainment to interest any

ocean enthusiast.

OC 16 (Hawai’i) Television Advertising Rates

Prices are on a monthly basis. Monthly rates include 6 airdates per week.

3 Months

6 Months

12 Months

Billboard$400

$375

$225

15 Second$1,000

$800

$550

30 Second$2,000

$1,500

$1,000

For more information or pricing about our

other programming networks, please call

our office at (808) 638-7395 or email info@

freesurfmagazine.com

Board Stories in Hawaii is promoted with

30-second commercial spots per month

across multiple channels including MTV,

VH1, E!, FSW, SPIKE, ESPN, ESPN2, TNT

and Travel Channel.

# s t i l l f r e e

V 1 3 # 1 2

J O H N J O H N F L O R E N C EPhoto: Ryan Miller

W O R L D C H A M P I O N

2 0 1 6 W S L

V13 N11 #stillfree

B O M B U C H A

Koa Rothman Photo: Keoki

# s t i l l f r e e

IS BACKBIG

# s t i l l f r e e

V 1 3 # 9

Mason Ho Photo: Diogo D’Orey

Th

e Travel Issu

e

# s t i l l f r e e

V 1 3 # 8 SURF CITYW A I K I K I B E A C H B O Y S + J O S H M O N I Z + P O I N T PA N I C + A P E R T U R E

Josh Moniz Photo: Tony Heff

F R E E

I n H a w a i ’ i

V 1 3 # 7

Jackson Bunch Photo: Dayanidhi Das

50Hawaii’s Top

G R O M S

T H E C H O S E N

F R E E

I n H a w a i ’ i

V 1 3 # 6

Alessa Quizon Photo: Ryan MillerF R E E

I n H a w a i ’ i

V 1 3 # 5

2 0 1 6 B E A C H & B O A R D B U Y E R ’ S G U I D E A P E R T U R E F O A M K I N S H I P S

Jonah Morgan. Photo: Clark Little

F R E E

I n H a w a i ’ i

V 1 3 # 4

Clyde Aikau Photo: Noyle / Quiksilver

BUFFALO'S 40TH BIG BOARD CLASSIC #BROCKSWELL HAWAIIAN WATER PATROLF R E E

I n H a w a i ’ i

V 1 3 # 3

Sunny Garcia. Photo: Mike Latronic

POWERISSUE

THE

F R E E

I n H a w a i ’ i

V 1 3 # 2

P U S H I N Gthe

Aaron Gold Photo: Brent Bielmann

F R E E

I n H a w a i ’ i

V 1 3 # 1

Billy Kemper. Photo: Brent Bielmann

P E A KS E A S O N

In Print | Freesurf Magazine

Hawai‘i’s only standard glossy, full color surf magazine

Freesurf Magazine made its debut in 2002. Born on the North Shore of O‘ahu - the surf Mecca

of the world - Freesurf is dialed into the global surf community and is the authority on Hawai’i’s

surfers and beach culture. The only surf publication in the world produced on the North Shore,

Freesurf delivers authentic surf coverage from the front lines and throughout the Hawaiian

Islands and Southern California.

The monthly publication promotes a young, free and energetic lifestyle. The content is

informative and captivating, while remaining family-friendly. Freesurf Magazine prints 20,000

copies per month, which are distributed free to hundreds of locations in Hawai‘i and Southern

California.

In Hawai’i, our distribution locations include all Jamba Juice shops, surf, and other specialty

stores. You can find Freesurf in over 50 locations in Southern California, including Huntington Beach, Irvine, Dana Point, San Clemente, Hermosa

Beach, Newport Beach and San Diego.

The magazine is also distributed at Agenda and Surf Expo trade shows, and is on hand at surf and beach events in Hawai’i throughout the year.

Circulation

• 20,000 printed copies / month

• Distributed free to 300+ locations throughout

Hawai’i and Southern California

Readership

• 160,000 impressions / month

• Pass around value of 8 people per issue

Demographics

• 72% male surfers*

• 28% female surfers*

• Targeted toward Gen X and Gen Y

Ad Size 12x 8x 4x 1x

Double Page $2,595 $2,795 $2,995 $3,295

Full Page $1,495 $1,595 $1,695 $1,895

Half Page $795 $845 $945 $995

Quarter Page $525 $575 $625 $675

Surf Saver $225 $250 $275 $295

Prices are on a monthly basis.

Freesurf Advertising RatesWith no cover price in

Hawai’i and Southern

California, your customers

are guaranteed to pick up

Freesurf.

Online | freesurfmagazine.com

Freesurfmagazine.com delivers visually stunning, compelling and authentic content. Stories, news and action are brought to life with unique on-line publishing. The wave-loving, adventure-seeking outdoor enthusiasts of the world are engaged with topics relevant to their passions.

Freesurf Magazine’s digital offerings give our partners the reach and engagement needed to drive home their brand messaging.

1. Website and Social Media Channels$750 per month bi weekly posts$1000 per month weekly posts

Much like the classic Hawaiian plate lunch Freesurf’s channel

combines a tasty variety of fulfilling digital delicacies including:

• A semi exclusive thematic web “channel” on freeesurfmagazine.

com complete with standard banners and a video play as well as a

branded “page takeover. “

• Standard rotating top banner site wide (728×90)

• Weekly or bi-weekly social media post with live sponsor tag on

Facebook.

• Weekly or bi-weekly social media post with live sponsor tag on

Instagram.

Freesurf Magazine becomes your web and social media partner.

2. Sponsored Post in Freesurf Social MediaFacebook and Instagram Post $500

An individual post shared on Freesur’s social platforms during peak hours with a possible reach of over 100k.

3. Digital Production for HireProduction pricing starts at $500

• Athlete or Business profiles

• Product reviews

• Event coverage

• Giveaways and Promotions

Through expert storytelling and production, let Manulele document,

expose, reflect and share your athletes, business or project

awesomeness.

Users145,000+

Average Video Views per post25,000+

Average Likes per post2,500+

Social Media Reach

A web channel (above) and accompanying social media posts on Facebook and Instagram (below).

85K+FOLLOWERS

60K+FOLLOWERS

4K+SUBSCRIBERS

145KANNUAL USERS

“In just seven years, Gen Y’s income will exceed that of Baby Boomers and Gen X combined.”

Freesurf represents the Gen X and Gen Y audience, with expectations for a growing Gen Y consumer market.

For social media, our reach is among the largest in Hawaii. Manulele currently draws 700k plus total video

views per month, with heavy engagement and appeal. An avg video post yields 25k plus views.

w w w

Ala Carte Rates -positions in blue, even rotationHeader Banner $395/month

Side Banner $195/month

Cube Banner $95/month

Header Banner 728 x 90 px

Side Banner 300 x 250 px

Cube125 px

Channel Background

1920x1080 px

Freesurf Web Ad Specs

*Yearly stats as of 12-1-16

Channel Banner 728 x 90 px

Channel Background

1920x1080 px

Channel Video300 px wide

Footer Banner 300 x 250 px

Users145,648

Pageviews498,180

Pages / Session2.74

By Location

1. United States 60.05%

2. Brazil 6.02%

3. Australia 5.89%

4. France 2.60%

5. South Africa 2.33%

6. Canada 2.09%

7. Japan 2.02%

8. Spain 1.61%

9. Portugal 1.36%

10. UK 1.32%

By Age

18-24 13.7%

25-34 28.27%

35-44 29.03%

45-54 17.09%

55-65 18.9%

65+ 2.77%

Gender

Female 28.1%

Male 71.9%

Freesurfmagazine.com and our social

media accounts rise every year. Our

demographic covers the spectrum but

still specializes in the finest monents in

surfing...daily. Targeted promotion for

your company is more possible than ever.

Cover all the bases with a dedicated web

channel or be specific with a targeted

social media post. Contact a sales

representative and reach our audience.

Analytics / Demographics

Bleed & Safety

For advertising inquiries please call our office at (808) 638-7395 or email sales@freesurfmagazine.com

AD SIZE

Double Page

Full Page

Full Page Bleed

1/2 Page Vertical

1/2 Page V. Bleed

1/2 Page Horizontal

1/2 Page H. Bleed

1/4 Page

Surf Saver

TRIMMED SIZE

16.75” x 10.875”

7.875” x 10.375”

8.375” x 10.875”

3.75” x 10.375”

4.125” x 10.875”

7.875” x 4.875”

8.375” x 5.35”

3.75” x 4.875”

3.75” x 1.5”

BLEED SIZE

17.25” x 11.375”

No Bleed

8.875” x 11.375”

No Bleed

4.625” x 11.375”

No Bleed

8.875” x 5.85”

No Bleed

No Bleed

Print Artwork Dimensions and SpecificationsAll ad materials due the 5th of each month

10

Spread

One PageHalfPage

Vertical

Half PageHorizontal

Quarter Page

Surf Saver

Ad with bleedAd

without bleed

Ads with bleed extend .25” past the edge of the magazine

Ads without bleed are placed .25” inward to edge of the magazine

PUBLISHER / PRODUCERMike Latronic

ml@freesurfmagazine.com

INQUIRIES office : 808.638.7395

fax : 808.638.8946

info@freesurfmagazine.com

sales@freesurfmagazine.com

www.freesurfmagazine.com

PO Box 1161, Haleiwa, HI. 96712

Hawai‘i

West Coast

TERMS

1. Orders non-cancelable after the 10th of each month.

2. All content subject to publisher’s approval.

3. Advertiser and agency assume liability for content of advertisements printed and assume responsibility for any claims made

against the publisher.

4. Positioning of ads is at the discretion of the publisher except where specific guaranteed or preferred positions are covered

contractually. Insertion orders specifying positions will be accepted, but position will not be guaranteed.

5. First-time advertisers must prepay first insertion and submit credit application in order to receive credit terms.

COVERAGE

Freesurf monthly impressions

Board Stories TV reach

Social media subscribers

Manulele is Hawai‘i’s Premiere Surf Media Source

260k

4 Million

130k+

Brazil

Reflecting the sunshine • sharing the stoke