elite business_digital media kit 2017
TRANSCRIPT
2 0 1 7 D I G I T A L M E D I A K I T
Y O U R G A T E W A Y T O C O N N E C T W I T H R A P I D - G R O W T H S M A L L B U S I N E S S O W N E R S A N D D E C I S I O N M A K E R S
P R I N T | O N L I N E | E V E N T S
O U R M I S S I O N
MAGAZINE
51,500opted in subscribers
across all our platforms
ONLINE
68,348average monthly page impressions
EVENT
5,500delegates attend
our annual conference and exhibition
At Elite Business, we’re passionate about championing growing businesses. Providing fresh perspectives and representing disruptive solutions, we educate and inform fast-track startups, high-growth businesses and SMEs that are helping to drive Britain forward. Whether it’s covering how Sarah Wood is breaking all of the rules with Unruly or how Chilango’s founders have traded tech for tacos, we profile the individuals reinventing enterprise.Our multichannel platform has an extensive reach, both
online and offline; from our quarterly printed publication, through our heavily trafficked website, to our national event, we engage with leading C-suite decision-makers in order to boost and grow their businesses.
O U R C O N T E N T I S P R O D U C E D B Y A T E A M O F E X P E R I E N C E D W R I T E R S W H O C O N S I S T E N T L Y T A P I N T O E X P E R T K N O W L E D G E O N H O W R E A D E R S C A N G E T T H E B E S T F R O M T H E I R B U S I N E S S E S
C O N T E N T
As well as practical advice, Elite Business concentrates on presenting a range of success stories and probing insights into the big issues affecting industry.
This is reflected in the entrepreneurs you will find in our pages – whether that’s Debbie Wosskow, whose home-sharing platform Love Home Swap has become one of the sharing
economy’s brightest success stories, or Vernon Hill II, the iconoclastic entrepreneur toppling the old gods of high-street banking with Metro Bank.
Supporting our high-quality print title – which is distributed through a paid-for subscription model – our digital edition is configured for tablets and smartphones and is
distributed through our wide network of high-profile partners.
MALE
60.2%FEMALE
39.8%BREAKDOWN BY SECTORbusiness manufacturing 3.9% business services / activities 12.7% communications 19.4%construction 3.1% consumer services 10.7%financial services 9.9%other 19.8% public sector 3.4% retail / wholesale 17.1%
BREAKDOWN BY ROLECEO 7% director 16% manager 7% managing director 47%other 12%owner proprietor 11%
EMPLOYEESmicro 1 - 10 19% small 11 - 49 60% medium 50 - 249 14%large 250 - 999 4%enterprise 1,000 - 4,999 2%other 1%
SUBSCRIBERS
51,500
REGION
*Figures may vary due to ongoing marketing activities
COMPANY AGE
17%
53%
18%
12%
Less than one year
1 - 5 Years
5 - 10 Years
10+ Years
BUSINESS STAGEthinking of starting a business 7.9% in the process of starting up 14.3% trading in the last 12 months 17.8% existing business looking to grow 56.3%other 3.7% 2.9%
0.7% 1.2%
3.8% 6.4%
2.6%1.4%
35.9%23.1%10.3%
0.1%
1.3%10.3%
AREA OF INTEREST
TURNOVER
58%up to £1m
25%£1m - £2.5m
9%£2.5m - £5m
4%£5m - £10m
2%£10m - £50m
2%£50m+
42.4% energy / power
91.7%computer software
83.1%office services & equipment
56.6%expenses
management
76.7%conferences /
exhibitions
62.2%personnel
55.5%financial services
50.5%corporate
finance
51.6% sponsorship
64.2%insurance
54.3%corporate hospitality
68.5%telecommunications
75.6%banking
47.9%leasing
41.3%credit
management
45.4%transport,
distribution & logistics
53.7% company cars / fleet
management
22.3% legal services
90.4%e-commerce
24.7%treasury services
88.5% computer hardware
59.8%network / internet
security
55.5%employee benefits
47.3%venture capital
86.8% computer services
A U D I E N C E
CASE
STU
DY M Y E R S C L A R K
AS A PROFESSIONAL FIRM looking to raise our profile, Myers Clark has found Elite Business to be the perfect platform. The ability to display our brand to such a large audience of engaged subscribers has complemented our marketing strategy to great effect; our visibility and online engagement have achieved unprecedented success. Elite Business has enabled Myers Clark to achieve its goals for raising brand awareness with both individuals and businesses; it has certainly been excellent value for money.
Rachael Potter, marketing manager, Myers Clark
O U R V I S I B I L I T Y A N D O N L I N E E N G A G E M E N T H A V E A C H I E V E D U N P R E C E D E N T E D S U C C E S S .
IN AN EXTREMELY COMPETITIVE MARKET PLACE, Myers Clark, an independent firm of Chartered Accountants, required a campaign to connect with an audience of business owners and finance directors, from small and medium enterprises. Elite Business developed a six month multi-channel strategy that established Myers Clark’s position as experts in the field of chartered accountancy and sought to drive traffic to their website. The campaign centred on the publication of a content-led sponsored feature which provided advice on the change in accounting rules and the impact on SMEs. This was supported by inclusion
within Elite Business’s e-newsletter, an MPU advert on the website and display advertising in the magazine. The combination of marketing channels delivered Myers Clark a high-level of exposure to their desired audience with the sponsored feature receiving over 46,000 impressions in the month of publication with nearly 200 unique clickthroughs to Myers Clark’s desired landing page. In total, the digital campaign provided nearly 340,000 impressions with the display advertising increasing this by up to an additional 500,000, providing the brand exposure, website traffic and lead generation that Myers Clark desired.
PRINT AD
THE CAMPAIGNMarch - Sponsored feature and MPU April - E-newsletter sponsored feature, print advert and MPUMay - MPUJune - MPUJuly - Print advert and MPUAugust - MPUSeptember - Print advert in Elite Business Live event guide and MPUOctober - E-newsletter guest feature, print advert and MPU
MPU
C A S E S T U D Y B R I G H T H R
FROM THE INITIAL CONVERSATION, right through to final delivery and reporting, Elite Business was with us every step of the way. The planning and campaign options were versatile to match our objectives and Elite provided the perfect platform for us to launch to a new market. This was proven in the results from our campaign which gained a massive reach and great engagement with our brand.
Owen McArthur, Acquisition Marketing Manager, BrightHR
BRIGHTHR PROVIDE A COMPLETE HR SOFTWARE SOLUTION and required a platform to reach out to the SME market. Working with Elite Business, a four-month marketing strategy was formulated with the strategic goals of increasing exposure, demonstrating market expertise and generating qualified leads. Running from July through to October this year, the multi-channel campaign incorporated traditional print advertising, with two double page spreads in Elite Business, in conjunction with two HTML solus e-campaigns to a targeted selection of Elite Business subscribers.The campaign also comprised a sponsored feature on the website, with traffic generated from exposure within our e-newsletter, and supplemented with website advertising across the site.The combination of content marketing, brand exposure and direct communication with their desired target audience produced excellent results with nearly 500,000 impressions on the Elite Business website alone. The HTML solus e-campaigns delivered an average open rate of almost 40% with 5% of the recipients visiting BrightHR’s website.
THE CAMPAIGNJuly – Double page spread in Elite Business MagazineAugust – Leaderboard, MPU, two HTML solus e-campaigns and sponsored featureSeptember – Leaderboard, MPU and e-Newsletter guest featureOctober – Leaderboard, MPU and double page spread in Elite Business Magazine
PRINT AD
WEBSITE SPONSORED
FEATURE
LEADERBOARD
E L I T E P R O V I D E D T H E P E R F E C TP L A T F O R M F O R U S T O L A U N C H T O A N E W M A R K E T .
OUR
CLIE
NTS
Elite Business is a well designed and well written publication full of relevant and useful features for its readership. Their demographics matched our target customer base and the proactive nature of how Elite Business promote themselves – online and offline – has meant we’ve seen a measurable increase in the number of visitors and conversions through our website.
Gavin Cockerill, managing director, Flyerzone
We’ve worked closely with Scott at CE Media to design a media solution bespoke to us. They’ve been able to support us with new ideas that have meant we’ve created a programme that has reached our SME audience in ways we’ve never tried before. Their knowledge and willingness to help has been refreshing. Lu McGoldrick, senior acquisition marketing manager, British Gas
Elite Business has given us some great marketing opportunities and has resulted in our businesses receiving a large number of sales leads. The Elite team are easy to work with and really flexible and helpful. I made a number of good contacts as a result of the events. Harpreet Panesar, marketing manager, enterprise, business department, ICAEW
Elite Business is an excellent platform, having worked with both the magazine and the event. We have made some great connections and have generated fruitful prospects for our business. We look forward to working with you throughout 2017. Ben Kench, owner, Business TV Limited
CE Media are an exceptionally organised and well informed publisher that is always flexible to meet our needs and requirements, including exposure and lead generation in the marketplace. The team is always a pleasure to work with. Matt Lees, offline marketing manager, CV Library
We’ve been using Elite Business’s digital e-communications to reach its subscribers throughout 2016 and I’m pleased to say that its products have generated excellent engagement for our platform. Elite Business offered the perfect channel for us to reach out to small business owners and enabled us to focus on the specific demographics we needed to reach to bring in business. They are also a great team to work with and we look forward to planning in our next campaign.
Walter Pinto, marketing executive Funding Circle
W E B S I T E
IMPRESSIONS
68,348average monthly page impressions
VISITORS
10,129average unique monthly visitorsto our website
SESSIONS
108 SECaverage session
duration
Online advertising with Elite Business is a powerful channel to reach SMEs. But reaching a dynamic audience is only half the battle: we recognise that the timing of your campaign is equally as important. Elite Business provides online display advertising on a fixed-tenancy basis, ensuring that an advert is live for the duration of your campaign and providing you with the greatest possible brand exposure and lead generation opportunity.
ELITE BUSINESS IS AN INVALUABLE SOURCE OF NEWS, VIEWS AND INFORMATION FOR FAST-TRACK STARTUPS AND HIGH-GROWTH SMES. THE SITE ATTRACTS A LARGE DAILY AUDIENCE, WHICH YOU CAN HARNESS TO PROMOTE YOUR COMPANY, SERVICES AND PRODUCTS THROUGH A VARIETY OF CHANNELS.
elitebusiness | DIGITAL KIT | 2017
LEADERBOARD• A horizontal, advert found running across
the top of our web page in a fixed place.• Premium website advertising locations and
seen by all visitors to the website.
MPU• A square online advert usually found on the
right hand side of our web page in a fixedplace.
• Sits beside online content engaging users asthey read articles.
SKYSCRAPER• A vertical advert found running down the
side of a page in a fixed place.• Biggest form of online advertising.• Premium positioning with high visibility.• Excellent brand awareness.
UNITS DIMENSIONS FILE TYPE LOOPING FILE SIZE
LEADERBOARD* 936 x 120 jpeg/gif Unlimited 300kb
MPU 300 x 250 jpeg/gif Unlimited 200kb
SKYSCRAPER 300 x 600 jpeg/gif Unlimited 300kb
ONLINE DIRECTORY
• 20 words introduction • 150 - 250 words for main copy • Logo • Contact details • Category
*Please note although the leaderboard has a size of 936px by 120px, it needs to be designed to be viewed at half this size. Pay attention to the amount and size of text and ensure it is readable at the smaller size.
936 x 120
300 x 250
300 x 600
Units are measured in pixels (always WxH) at 72 dpi. Colour RGB
ONLINE DIRECTORYStart your online media campaign with a listing on the Elite Business online directory. Listings include a profile describing your products and services and hyperlinks to your website and email.
W E B S I T E : D I S P L A Y A D V E R T I S I N G elitebusiness | DIGITAL KIT | 2017
Taking the form of advice or opinion pieces, sponsored features will allow you to build engagement with Elite Business’s audience by providing them valuable and relevant content. Keeping an informal, conversational style, sponsored features educate and advise our readers on a subject of your choosing, helping to boost the loyalty they feel toward your brand and establishing you as a thought-leader within your market place.
PRIME LOCATIONWe are now offering a new prime location on each of the main sections on our website: Analysis, Finance, Sales & Marketing, People, Technology and Legal.
Clients receive a prime location in their chosen category for four weeks – within the first four positions and ahead of the page break – and receive eight weeks’ tenancy overall. Each sponsored feature should be an advice article or opinion piece on a subject relevant to its position on the website and to the readers – the majority of whom are the owners of SMEs.
N.B. Given that the purpose of a sponsored feature is to educate and engage readers rather than sell to them, we will not accept content that we deem to be an advertorial or that promotes a product or service.
DOWNLOAD THE DIGITAL SPECIFICATIONS HERE
ELITE BUSINESS IS DEDICATED TO OFFERING CLIENTS MORE OPPORTUNITY FOR BRAND EXPOSURE AND HIGHLIGHTING THEIR EXPERTISE, WHILST STRIVING TO DELIVER MORE ONLINE CONTENT IN AN INCREASINGLY DIGITAL WORLD. BECAUSE OF THIS, WE OFFER NATIVE MARKETING SOLUTIONS THAT ALLOW YOUR CONTENT TO APPEAR ALONGSIDE THE PUBLICATION’S FIRST-CLASS EDITORIAL CONTENT
W E B S I T E : S P O N S O R E D F E A T U R E elitebusiness | DIGITAL KIT | 2017
THE ELITE BUSINESS E-NEWSLETTER IS SENT TO APPROXIMATELY 51,500* BUSINESS PROFESSIONALS TWICE A MONTH. DELIVERED DIRECTLY TO SUBSCRIBERS’ INBOXES, THE E-NEWSLETTER IS A GREAT WAY TO GET IMMEDIATE ATTENTION BY INCLUDING AN ADVERT OR SPONSORED CONTENTLEADERBOARD• A branded, horizontal promotional
advert. There are two positionsavailable:- Upper Leaderboard - can befound at the top of the e-newsletter before writtencontent.- Lower Leaderboard - can befound at the bottom of the e-newsletter after written content.
SMALL MPU• A square online advert found on
the right-hand side of oure-newsletter.
• Sits beside content, engagingusers as they read articles.
• Clickthroughs drive traffic to your website.
SKYSCRAPER• A vertical advert found running
down the side of a page in a fixedplace.
• Premium positioning with highvisibility.
• Excellent brand awareness.• Clickthroughs driving traffic to
your website.
Upper Leaderboard
Small MPU
E - N E W S L E T T E R : D I S P L A Y A D V E R T I S I N G elitebusiness | DIGITAL KIT | 2017
E-NEWSLETTER SPONSORED FEATURE• A paid piece of content appearing inline with
recent Elite Business features and news items.• Mimics format of native content to engage
readers and encourage action.• Clickthroughs draw traffic to your sponsored
feature on the Elite Business website.• Must be purchased alongside an online
sponsored feature.
E-NEWSLETTER GUEST FEATURE• A paid piece of content appearing inline with
recent Elite Business features and news items.• Mimics format of native content to engage
readers and encourage action.• Clickthroughs draw traffic to content on your
own website.• Must lead to blog post or content on your own
website.
DOWNLOAD THE DIGITAL SPECIFICATIONS HERE
51,500*Estimated contacts that you are able to utilise for email and direct mail campaigns
ADVANTAGES OF A HTML SOLUS E-CAMPAIGN• Extensive database of approximately 51,500*
contacts to utilise for campaigns.• Ability to contact your specific target market.• Segmented data allows you to be strategic in
your messaging.• A highly cost-effective marketing tool.• Measurable results to ensure a tangible return
on investment.
PROMOTIONOur clients will tell you this is the ideal way to promote your company and present your products and services in the best possible light.
Whether it’s a new product, service, special offer – or just something you want to shout about – our tailored solution will deliver each and every time. Let us take care of the delivery issues, leaving you with the results.
MONITORING AND REPORTING At the click of a button, we provide you with up-to-date information on the following:• How many people have opened the
campaign and clickthrough rates.• The specific links people have clicked within
your campaign.• Hotspot report showing which areas of the
HTML solus e-campaign generatedclickthroughs.
WHO WILL RECEIVE YOUR E-CAMPAIGN?Owners and directors from fast-track startups, and C-suite decision makers from high-growth SMEs. Full breakdown available if required.
REACH HIGH-QUALITY, RELEVANT AND TARGETED CONTACTS WHO ARE HIGHLY ENGAGED WITH ELITE BUSINESS’S CONTENT AND ARE ACTIVELY LOOKING FOR SOLUTIONS TO GROW THEIR BUSINESS. HTML SOLUS E-CAMPAIGNS GIVE YOU THE OPPORTUNITY TO IDENTIFY AND ENGAGE WITH YOUR EXACT TARGET MARKET, REACH AN AUDIENCE THAT IS MORE LIKELY TO CONNECT WITH YOUR OFFERING AND INCREASE THE POTENTIAL OF FIRST-RATE SALES LEADS BEING GENERATED FROM E-CAMPAIGNS
H T M L S O L U S E - C A M P A I G N elitebusiness | DIGITAL KIT | 2017
DOWNLOAD THE DIGITAL SPECIFICATIONS HERE
SUPPLEMENTS• Communicate your core values through
an independent editorial medium.• Speak directly to decision makers and
influencers within the startup and SME markets.• Introduce specific subject or products.• Affiliate your brand with Elite Business.
A supplement gives you:• 8-12 pages of full-colour brand presence.• “In association with” status.• Publication online.• Full design service – you supply the
content and we do the rest.
OFFERING A CHANCE TO PRESENT YOURSELF TO THE STARTUP AND SME COMMUNITY, SUPPLEMENTS CAN BRING YOUR BRAND TO LIFE IN AN ENTIRELY NEW WAY. WE CAN PRODUCE SUPPLEMENTS AND MINI-GUIDES FOR INSERTION INTO THE ELITE BUSINESS DIGITAL EDITION.
Our recent Business is Great
supplement
D I G I T A L S U P P L E M E N T S elitebusiness | DIGITAL KIT | 2017
ONLINE DISPLAY POSITION 1x 6x 12x
Leaderboard Homepage & ROS £3,500 £3,150 £3,028
MPU Homepage & ROS £3,000 £2,700 £2,550
Skyscraper Homepage & ROS £4,000 £3,600 £3,400
Leaderboard Specific category £1,750 £1,600 £1,450
MPU Specific category £1,500 £1,400 £1,300
Skyscraper Specific category £2,000 £1,800 £1,600
TAKEOVER POSITION 1x 3x 6x
Full takeover Specific category £5,000 £4,250 £3,500
Half takeover Specific category £3,500 £2,975 £2,450
Directory listing -- £99 £99 £99
Sponsored feature Category £1,500 -- --
E-NEWSLETTER 1x 6x 12x
Small MPU £1,000 £900 £850
Upper leaderboard £1,200 £1,000 £900
Lower leaderboard £1,000 £900 £800
Skyscraper £1,800 £1,600 £1,500
Sponsored feature £1,250 -- --
Guest feature £1,250 -- --
HTML solus e-campaign £250 per thousand
Digital supplements Price on application
All prices exclude VAT
CE Media, 1st Floor, Regency House, 16 Victoria Road, Chelmsford, CM1 1NZ
DIRECTOR
Scott English Managing [email protected]
SALES - 01245 673692
Gemma CampionSales [email protected]
DESIGN - 01245 673702
Leona Connor Head designer [email protected]
Jenny Allen Junior [email protected] Dan Lecount Web development [email protected]
MARKETING - 01245 673696
David ThomasGroup marketing [email protected]
ADMIN
Laura Hyde [email protected]
ACCOUNTS
Sally StokerFinance [email protected]
Colin MundayManagement [email protected]
EDITORIAL
Josh Russell - Editor [email protected]
Maria Barr - Web [email protected]
Eric Johansson - Feature [email protected]
DATA
Paul Kirby - Data [email protected]
R A T E S + C O N T A C T elitebusiness | DIGITAL KIT | 2017
K E Y C O N T A C T SR A T E S