2nd Audience Focus Group Questionnaire 2ndCall and GoneMUSIC:What genre of music do you think this is and, do you think the video has an appropriate tone and style?

What artists videos does it remind you of?

How would you describe this music video?

Who do you think is the target audience?

Hand out lyricsLYRICS:Do any lyrics seen amplified or stand out and do they fit with the video?

Which imagery stands out for you?

Is there any imagery which you associate with the lyrics?

BOTH:Would you buy or listen to the record?

Which aspects of the music video:Do you like:

Would you change:

Would you watch the video to the end?