GRAPEVINE CHAMBER OF COMMERCE
Presents:
LinkedIn for Business
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Marti PevehouseMembership Director
GRAPEVINE CHAMBER OF COMMERCE
Carlos MerlaMicrosoft Corporation
Director Incubation Services
Kate GrigalVireo Marketing
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
What we will cover and what you will learn
Shared Learning's
LinkedIn Overview
LinkedIn Offerings
Business Pages
Advertising on LinkedIn
Recap and Questions
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 1011. Make technology a learning Experience
2. Embrace the Constant Change
3. Be Aware of the “Open Kimono Syndrome”
4. Information Transformation
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
What we will cover and what you will learn
Shared Learning's
LinkedIn Overview
LinkedIn Offerings
Business Pages
Advertising on LinkedIn
Recap and Questions
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Carlos Merla
LinkedIn Overview
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Executive Chairman and co-FounderLinkedInPublic Company; 1001-5000 employees; LNKD; Internet industry June 2009– Present (2 years 10 months)
Working on key strategic issues day-to-day at Linkedin. My focus is broad strategy, innovation, and key initiatives. Linkedin connects the worlds professionals for information sharing, productivity, and success. Your professional network is how you stay competitive as a professional: sharing tips on work practices, benchmarks, and key tools. Your professional network is how you stay up to date on your industry: key trends, information, and transformations. Your professional network is how you get the best opportunities: a job, a client, a consulting contract, or other business connections. Linkedin helps you collaborate with your network on productivity, information, and success
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101“The question about being competitive is
not just what to be competitive about today, but what to be prepared for
tomorrow”
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101“The question is not if you should use
social media for your business, but how you should us it?
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Social Network
=
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Professional Network
=
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Over 100 million professionals are following more than 1.9 million companies on LinkedIn
The Worlds Largest Audience
of Professionals
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Who are these followers?
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Job Seekers
Employees
Potential Customers
Purchasing Managers
Current Clients
The Business World
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101• Younger members use the site mostly to post résumés and network for jobs, while more experienced professionals use it to demonstrate thought leadership and expertise
• Others promote their businesses, conduct market research and--perhaps most important--win new business
Top Executives to Entry Level use LinkedIn
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
They Follow Companies to …..
..Stay in the know…
Compare Products
Compare Services
Track Potential Clients
Keep an eye on Jobs
Search for Candidates
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101LinkedIn Overview
QUESTIONS?
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
What we will cover and what you will learn
Shared Learning's
LinkedIn Overview
LinkedIn Offerings
Business Pages
Advertising on LinkedIn
Recap and Questions
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101LinkedIn Offerings
For Recruiters For Job Seekers For Sales Professionals
Basic
Premium
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
For Recruiters
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
For Job Seekers
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
For Sales Professionals
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Premium
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Just left the Grapevine Chamber of Commerce event at Cowboys Golf Club. Check it out at WWW. Cowboys …..
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Business Premium Sample of Information
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Chose which of the primary LinkedIn Offerings
best suites your needs!
For Recruiters For Job Seekers For Sales Professionals
Basic
Premium
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101LinkedIn Offerings
QUESTIONS?
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
What we will cover and what you will learn
Shared Learning's
LinkedIn Overview
LinkedIn Offerings
Your Company Business Pages
Advertising on LinkedIn
Recap and Questions
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Kate GrigalDirector of Client Services
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Offerings Part II
Company Pages
LinkedIn Video Part 2
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Your Company Page
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101When members want to know more about your company,
they look to your Company Page
on LinkedIn
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Your Company…..and the Worlds Largest Audience of Professionals
It’s your company’s profile of record on LinkedIn and a powerful way to reach millions of professionals through word-of-mouth recommendations and trusted
testimonials.
It’s an opportunity to reveal the human side of your company.
Provide a peek at the individuals behind the brand, and highlight how members use your products in their daily lives to solve real problems.
Your Company Page offers tools for you to bring your brand to life.
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
What’s a Company Page? .
It’s the central hub for your brand.
Through your Company Page, you can manage all facets of your brand: your company brand, your employment brand and your product brand.
It’s your engagement tool.Bring your brand to life by showcasing your glowing recommendations, your standout products, your best employees, and by directly messaging your followers.
It’s how you grow your business virally – through word of mouth.Let your employees and customers become brand ambassadors and spread the word about your company through network-aware testimonials and recommendations.
It’s a rich source of analytics.Gain insights into your followers and measure how their recommendations spread virally on LinkedIn.
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Why Create a Company Page?
Your Company Page is your interface to millions of professionals on LinkedIn.
LinkedIn members want find our more about your company, hear of job
openings, discover what your company culture is like, and get recommendations from their network on products that may
be best suited to their needs
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
What Kind of Content is on Your Company Page?
When you set up your Company Page, you have an active role in deciding what content to highlight, what information to include, and how you speak to specific segments of members visiting your page..
1
.Your Company Page is viewer-aware, which means you can display different productsand jobs to an IT manager in Pharma than you do to a Media sales professional
2
.Your Company Page is also network-aware, which means members can see who in theirnetwork works at your company and who in their network recommends your products.
3
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
What Kind of Content is on Your Company Page?
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
What Kind of Content is on Your Company Page?
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Your Company PageOverview Tab
Members will be able to:Follow your company to stay in the loop on key developments, including job openings and other updates.
Read through a high-level overview of your company.
See who in their network is employed by your company.
Access the latest news about your company through your blog posts or tweets
Visit the “Employee Statistics” section to get an analytical perspective on your employees.
Get a quick summary of other key \company data that you choose to provide.
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
What Kind of Content is on Your Company Page?
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
What Kind of Content is on Your Company Page?
Products & Services TabBuilding your showcase of recommendations
Your Products & Services Tab is the voice of your Product (or Services) Brand.
You can use this tab to showcase yourBest products and servicesto highly targeted audiencesacurate and spotlight productrecommendations and engage withprospective and current customers.
Listing all products and servicesYou can create a directory-style listing that includes allyour product and service offerings. Each product or service can also include: descriptions, features, images, display banners, videos, and special offers.
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
What Kind of Content is on Your Company Page?
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
What Kind of Content is on Your Company Page?
Giving voice to your employment brandWith a Premium Careers Page, you can showcase your best talent, promote job opportunities, provide insights into yourcompany culture and hiring practices as well as interact with both active and passive job seekers.
If you have posted any jobs on LinkedIn ,they’ll automatically appear in this section.If you have a Premium Careers Page, yourjobs will be targeted to the individual member viewing the page.
Customizing Content• Describe company culture, mission and values• Outline potential career paths• List awards, statistics or milestones• Provide detailed information on locations• Give details on teams, projects or corporatephilanthropy
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
What Kind of Content is on Your Company Page?
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
What Kind of Content is on Your Company Page?
Analytics TabGaining insights about your following
Analytics Tab visible only to administratorsof your Company Page.
You learn who is visiting your company page, which areas of your page interest them, and how this data compares against similar companies.
Easy-to-read graphs dynamically populatewith monthly data about the traffic to yourCompany Page and interactions with itscontent.
You can also learn whichindustries, functions and companies makeup your group of followers.
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Discovery of your Company Page
Member discovery of your Company Page, Careers Tab and Products & Services Tab
There are plenty of ways for members to organically discover your Company Page, your Careers Tab or your Products & Services Tab while they’re doing researchor searching on LinkedIn.
Organic discovery of your Company PageYour Company Page will always appear when a member types your company’s name into LinkedIn’s search box on their home page or on the Companies home page.
Members may discover your Company Page when:
• View the LinkedIn profile of one of your employees(Hovering your cursor over a company name bringsup a mini-company prole, which links to yourCompany Page).• Receive a notification when your products or servicesare recommended by one of their connections.
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Your Company Business Pages
QUESTIONS?
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
What we will cover and what you will learn
Shared Learning's
LinkedIn Overview
LinkedIn Offerings
Your Company Business Pages
Advertising on LinkedIn
Recap and Questions
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Advertising on LinkedIn
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
Why Advertise on LinkedIn
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
What are LinkedIn Ads?
LinkedIn Ads are a self-service advertising solution that allows you to create and place ads on prominent pages on the LinkedIn.com website.
People click on your ads and visit your website. You specify which LinkedIn members view your ads by selecting a target audience: by job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group.
Control your advertising costs by setting a budget and only pay for the clicks or impressions that you receive
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
How do you get started?
Create an ad – write your ad in minutes using a LinkedIn account
Select a target audience – determine which LinkedIn members should see your ad
Set your budget and bid – set a maximum amount you want to spend and how much you’re willing to pay for clicks or impressions Your ad will be reviewed by a member of our customer support team, usually within 24 hours.
If your ad meets guidelines and is approved, it will become active on the LinkedIn.com website.
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
How Will Your Ads Look and Appear?
Ads consists of these elements:
1. Headline (up to 25 characters of text) 2. Description (up to 75 characters of text) 3. From: (your name or any company) 4. Image: (50x50 pixel image) 5. URL (website people visit once they click on your ad)
Your ads will be eligible to appear on a variety of prominent pages on the LinkedIn.com website. Profile Page (when users view the profile of other LinkedIn members) Home Page (the page that users see when they log in to LinkedIn) Inbox (the page where users see messages and invitations to connect) Search Results Page (the page that results when you search for a member by name) Groups (on pages in LinkedIn Groups)
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101
GRAPEVINE CHAMBER OF COMMERCE
Presents:
Social Media 101Shared Learning's
LinkedIn Overview
LinkedIn Offerings
Your Company Business Pages
Advertising on LinkedIn
Recap and Questions