![Page 1: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/1.jpg)
#JANY
Dave Kerpen, CEO, Likeable Local
Rebekah Radice, CMO, Post Planner
7 Ways To Grow Your Business During the Holiday Season
#7waysholidaywebinar
![Page 2: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/2.jpg)
Social Media Health Check....
● Do I have regular interactions with happy customers and prospects online?
● Is my participation and reputation on social media well received?
● Am I posting original content to my business pages at least once per week and getting regular likes, shares, and comments?
#7waysholidaywebinar
![Page 3: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/3.jpg)
1. Ask for Engagement to Capitalize on Social WOM2. Listen and Respond. To Everyone.3. Advertise on Social.4. Create Compelling Offers5. Use Video and Live Video6. Take Advantage of Influencers to Drive New Business7. Make Tools & Automation Your Best Friend
7 Tips To Help
#7waysholidaywebinar
![Page 4: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/4.jpg)
1. Ask For Engagement to Capitalize on Social WOM
-Ask people to SHARE, LIKE, COMMENT, and TAG FRIENDS
-77% of consumers are more likely to buy from a business recommended by family or friends!
#7waysholidaywebinar
![Page 5: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/5.jpg)
Ask For Referrals, Too!
A referral is the BEST gift a customer can give to you this holiday season!
→ If you really are a likeable business, they’ll be happy to tell a friend.
#7waysholidaywebinar
![Page 6: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/6.jpg)
Social Media =The New Word Of Mouth
#7waysholidaywebinar
![Page 7: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/7.jpg)
2. Listen and Respond. To Everyone.
“Life is 10% what happens to you and 90% how you react to it.”
-Charles Swindoll
#7waysholidaywebinar
![Page 8: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/8.jpg)
Don’t miss sales opportunities!
![Page 9: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/9.jpg)
But what happens if you get a negative comment?
• Delete it?NO! Deleting tells your customer “I don’t care.”
• Ignore it? NO! No response is a response.
#7waysholidaywebinar
![Page 10: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/10.jpg)
LAST: Listen Apologize, Solve, & Thank
1. Respond Publically 2. Resolve Privately
....ASAP!
#7waysholidaywebinar
![Page 11: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/11.jpg)
Respond with Surprise and Delight this Holiday Season!
#7waysholidaywebinar
![Page 12: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/12.jpg)
Surprise and Delight this Holiday Season!
#7waysholidaywebinar
![Page 13: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/13.jpg)
3. Advertise on Social → Make sure your updates are actually seen by your audience.
Use Facebook, Instagram, and Pinterest Ads!
![Page 14: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/14.jpg)
Why Advertise on Social?Facebook Reachageddon The End of Organic Reach. If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically
#7waysholidaywebinar
![Page 15: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/15.jpg)
Create Smart Audiences Reach the people who matter most to your business.
#7waysholidaywebinar
![Page 16: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/16.jpg)
4. Create Compelling Offers
Offer Pages drive social and mobile traffic to your company’s
websites
→ Enables you to bring in new leads
![Page 17: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/17.jpg)
Why Compelling Offers?•Beautiful, customizable websites (landing pages)
•Design your own website using text, images, and video
•Drive new and repeat customers with an offer they can’t refuse
•Leverage excitement of holiday season and convenience of online redemption
#7waysholidaywebinar
![Page 18: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/18.jpg)
5. Use Video and Live Video
Videos grab viewers attention and increase engagement
• Videos can alert customers to any Holiday campaigns you are running
• Use heartfelt message from your team to increase customer loyalty
#7waysholidaywebinar
![Page 19: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/19.jpg)
Why Live Video?Connect and interact with potential customers in real time.
Breaking down barriers and creating a connection with your audience
Showing the authenticity of your brand
Sharing a glimpse into your business
![Page 20: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/20.jpg)
6. Take Advantage of Influencers to Drive New Business
•Influencers = thought leaders with significant following•Listen, interact and connect with them!•Follow Influencers of your choice•Comment on their posts•Share their published content•Message them and ask for a connection!
#7waysholidaywebinar
![Page 21: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/21.jpg)
How to Connect with Influencers
Follow the influencer to receive updates from them
When you feel close enough to your influencer, connect with them!
#7waysholidaywebinar
![Page 22: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/22.jpg)
Examples of Influencers
#7waysholidaywebinar
![Page 23: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/23.jpg)
7. Make Tools & Automation Your Best Friend
Successful social media takes care and regular attention, which takes
time!
→ 80% of social media users are on mobile. Interact with them on-the-go, where they are, using mobile apps!
#7waysholidaywebinar
![Page 24: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/24.jpg)
Tools To Automate and Ease
#7waysholidaywebinar
![Page 25: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/25.jpg)
About Likeable Hub
• Use thousands of content ideas at your fingertips and pre-plan your posts for the most effective times
• Automatically scheduled industry-specific content for Facebook, Twitter, LinkedIn, and Instagram
Content Creation & Scheduling
#7waysholidaywebinar
![Page 26: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/26.jpg)
TurboPost™ Technology
#7waysholidaywebinar
![Page 27: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/27.jpg)
Offer Pages….
#7waysholidaywebinar
![Page 28: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/28.jpg)
7 Ways to Use Social Media this Holiday Season
1. Ask for Engagement to Capitalize on Social WOM2. Listen and Respond. To Everyone.3. Advertise on Social.4. Create Compelling Offers5. Use Video and Live Video6. Take Advantage of Influencers to Drive New Business7. Make Tools & Automation Your Best Friend
#7waysholidaywebinar
![Page 29: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/29.jpg)
WANT TO LEARN MORE? See how you Likeable Hub and Post Planner can help you be more successful
by automating social media
1. SET UP a time to learn more!2. SAVE BIG $$ on packages before 12/23
-SET UP a free demo at LikeableDemo.com -OR CALL 212.359.4347
-Follow GET STARTED NOW link at PostPlanner.com
#7waysholidaywebinar
![Page 30: 7 ways to grow your business during the holiday season with Post Planner](https://reader031.vdocument.in/reader031/viewer/2022030305/587261871a28ab31498b4ff3/html5/thumbnails/30.jpg)
Questions | Grand Prize!
Redeem your Likeable offer at LikeableDemo.com or call 212-359-4347!
Get a free copy of The Art of People with purchase of subscription to
Likeable Local by 12/23!
#7waysholidaywebinar
Use Coupon Code PP50 at PostPlanner.com to recieve 50% off!