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Transcript
Google Adwords Google AdWords is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings,
product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-
search websites, mobile apps, and videos (the Google Display Network). Services are offered under a pay-per-click (PPC) pricing model. The AdWords
system was initially implemented on top of the MySQL database engine. After the system had been launched, management decided to use Oracle instead
but was eventually reverted to MySQL after the system became much slower.
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