9 Strategies for Highly Engaging Facebook Timeline Contests
Nathan LatkaCEO, Co-founder
with presenter:
“Promotions may be administered on Page Timelines on Facebook. Businesses can now:
• Collect entries by having users post on the Page or comment/like a Page post
• Collect entries by having users message the Page
• Utilize likes as a voting
mechanism“-Facebook.com, August 26th,2013
• 1-4: Ideas for collecting entries easily through a timeline contest
• How to rapidly deploy engaging contests straight to your Facebook Timeline
• 5-9: Perfect sentence architecture for highly engaging news feed contests
• Quickly picking winners at random based on comments, likes, fans or all three
Today’s Agenda:
1. Like to Win
• Lowest barrier to entry
2. Comment to Win
• Feedback opportunity • Conversation
starter
3. Most likes on
a comment wins• Promotes quality
comments• Incentivizes
sharing with friends
4. Like & Comment to win
• Double the engagement
• One click to enter
POST ONE YOURSELF AT:
blog.heyo.com/tcc
PERFECT SENTENCE ARCHITECTURE:
Call to Action + Incentive + Ending Time + Rules and
Regulations
5. Giveaway
• Leverage product as incentive to enter
• Feature product as image
6. Photo Contest
• Specialized comment
• ‘most like’s on a photo wins’ will drive more shares and entries
7. Trivia
• Force users to learn more about your company
8. Tell a friend
• Drives new leads• Combine
contest with deal to maximize utility
9. Embed Contest
• Website• Blog• Landing Page
But now that the contest is running, how will I…
• Pick winners at random based on comments, likes, fans or all three?• Inform the winner?• End the contest?
Q + A