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Page 1: A Jesuit Business School 2Months 8 Weekends · DIGITAL MARKETING CERTIFICATE PROGRAMME IN 2 Months 8 Weekends 9444028424 9444373852 044-28177233 enquiry.mdc@liba.edu www@liba.edu

DIGITAL MARKETINGC E R T I F I C A T E P R O G R A M M E I N

2 WeekendsMonths 89444028424 9444373852 044-28177233

[email protected] [email protected]

• Introduction to Digital Marketing • Content Marketing • Search Engine Optimization (SEO) • Paid Advertising (PPC) and Search Engine Marketing (SEM) • Email Marketing • Customer Engagement and Retention • Social Media Marketing• Marketing Automation• Digital marketing analytics • Conversion Rate Optimization• Emerging trends including Machine Learning and AI in digital marketing

C O U R S E C O N T E N T

LoyolaInstitute ofBusinessAdministration(LIBA)A Jesuit Business School

MANAGEMENT DEVELOPMENT CENTRE LIBA LOYOLA COLLEGE CAMPUS CHENNAI 600034

Application Fee: Rs.500 + 18% GSTCourse Fee: Rs.20,000 + 18% GST

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