a jesuit business school 2months 8 weekends · digital marketing certificate programme in 2 months...

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DIGITAL MARKETING CERTIFICATE PROGRAMME IN 2 Weekends Months 8 9444028424 9444373852 044-28177233 [email protected] [email protected] Introduction to Digital Marketing Content Marketing Search Engine Optimization (SEO) Paid Advertising (PPC) and Search Engine Marketing (SEM) Email Marketing Customer Engagement and Retention Social Media Marketing Marketing Automation Digital marketing analytics Conversion Rate Optimization Emerging trends including Machine Learning and AI in digital marketing COURSE CONTENT Loyola Institute of Business Administration (LIBA) A Jesuit Business School MANAGEMENT DEVELOPMENT CENTRE LIBA LOYOLA COLLEGE CAMPUS CHENNAI 600034 Application Fee: Rs.500 + 18% GST Course Fee: Rs.20,000 + 18% GST

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Page 1: A Jesuit Business School 2Months 8 Weekends · DIGITAL MARKETING CERTIFICATE PROGRAMME IN 2 Months 8 Weekends 9444028424 9444373852 044-28177233 enquiry.mdc@liba.edu www@liba.edu

DIGITAL MARKETINGC E R T I F I C A T E P R O G R A M M E I N

2 WeekendsMonths 89444028424 9444373852 044-28177233

[email protected] [email protected]

• Introduction to Digital Marketing • Content Marketing • Search Engine Optimization (SEO) • Paid Advertising (PPC) and Search Engine Marketing (SEM) • Email Marketing • Customer Engagement and Retention • Social Media Marketing• Marketing Automation• Digital marketing analytics • Conversion Rate Optimization• Emerging trends including Machine Learning and AI in digital marketing

C O U R S E C O N T E N T

LoyolaInstitute ofBusinessAdministration(LIBA)A Jesuit Business School

MANAGEMENT DEVELOPMENT CENTRE LIBA LOYOLA COLLEGE CAMPUS CHENNAI 600034

Application Fee: Rs.500 + 18% GSTCourse Fee: Rs.20,000 + 18% GST