A 3-step process to amplify your social media publishing
Simple truth: the Social Media Team could do much better with every employee’s help
“On average, when employees share something – anything – with their social networks, each one reaches 20 times more people than a typical brand sharing with the same number of followers.1”
1Source: SocialMedia Today http://sco.lt/4mZk6D
Beyond employees: how can you mobilize your brand advocates?
So how do you make a maximum of employees or advocates (re)share your content?
Here’s how. In 3 easy steps.
Social Media Team
Social Media Team
Influencers
Here’s how. In 3 easy integrated steps.
Social Media Team
already does that
Social Media Team
can do that in 1-click
using Scoop.it
Influencerscan also do that in
1-click
1. Publish through the Scoop.it Bookmarklet
Social Media Team:
-Identifies a piece of content to publish
-Clicks on the Scoop.it button to share it to Twitter, Facebook, LinkedIn, etc…
Tips:
-With Scoop.it Premium versions, you can direct the URL in the tweet to the original content (vs the Scoop.it page).
-Use Scoop.it suggestion engine to never fall short of content to share on your domain of expertise.
-Click here to install the Scoop.it bookmarklet:
The magic that happens then in 1-click
Link to original article or
to Scoop.it page
The magic that happens then in 1-click
Content is also automatically archived on
a Scoop.it page
The magic that happens then in 1-click
Content is also automatically archived on
a Scoop.it page
Link to original article or
to Scoop.it page
Post to Twitter, LinkedIn, Facebook etc…
All of this in 1-click
+
+
2. Email list of curated postsSocial Media Team:
-Goes to Scoop.it > Newsletter
-Select posts from the Scoop.it archive
-Click send
Tips:
-Email can be sent to self and forwarded or downloaded as HTML to be sent through any platform
-Even better: use direct connection to create MailChimp campaign in 1-click
3. Influencers re-shareInfluencers:
-Read their emails
-Click on Share buttons
-That’s it!
Tips:
-Adding insights to the post can help add context to a particular post
-Leverage visual format to generate more engagement: use large pictures, etc…
In 3 easy steps:
• Cross-post to all your social networks
• Engage your influencers to reshare your content
• Watch higher engagement, mentions and clicks
But wait there’s more: your posts are now archived on a Scoop.it page.
• Your influencers can easily access formerly shared content
• Your content is now generating SEO traffic
• And yes, this archive can be on your site; on your domain
And of course you can use Scoop.it to source additional content easily
• Publish more often
• Engage more often
• Increase results
Get started
Give it a try
Or get in touch:@scoopit
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