![Page 1: Ad Servers Suck, Ad Servers Rock: The Role of the Ad Server in Today’s Convergence - Ran Goldi, Crossrider](https://reader033.vdocument.in/reader033/viewer/2022060205/55a20d931a28abbd4e8b4883/html5/thumbnails/1.jpg)
Ad Servers Suck, Ad Servers Rock: The Role of the Ad Server in Today’s Convergence
Israel Mobile Summit, Dec 2014
POWERING THE NEXT GENERATION OF DIGITAL ADVERTISING
Ran Goldi, VP Mobile [email protected]
![Page 2: Ad Servers Suck, Ad Servers Rock: The Role of the Ad Server in Today’s Convergence - Ran Goldi, Crossrider](https://reader033.vdocument.in/reader033/viewer/2022060205/55a20d931a28abbd4e8b4883/html5/thumbnails/2.jpg)
A bit about Crossrider (LON:CROS)
Path to IPO | October 2014
!!
2
!!!
! !
Founded in April 2011 UK Headquarters
150+ staff in7 countries worldwide
!
2014H1 revenue of $29m
Public on AIM as of September 30th, 2014
Providing Advertising Platforms for both Web and Mobile
Acquired Ajillion in May 2014
![Page 3: Ad Servers Suck, Ad Servers Rock: The Role of the Ad Server in Today’s Convergence - Ran Goldi, Crossrider](https://reader033.vdocument.in/reader033/viewer/2022060205/55a20d931a28abbd4e8b4883/html5/thumbnails/3.jpg)
Crossrider Today
Israel Mobile Summit | December 2014 3
A Digital Media Company
Mobile Ad NetworkDesktop Apps
Distribution
webExtensions
Platform
By
By
Mobile Management Platform
![Page 4: Ad Servers Suck, Ad Servers Rock: The Role of the Ad Server in Today’s Convergence - Ran Goldi, Crossrider](https://reader033.vdocument.in/reader033/viewer/2022060205/55a20d931a28abbd4e8b4883/html5/thumbnails/4.jpg)
PAST
![Page 5: Ad Servers Suck, Ad Servers Rock: The Role of the Ad Server in Today’s Convergence - Ran Goldi, Crossrider](https://reader033.vdocument.in/reader033/viewer/2022060205/55a20d931a28abbd4e8b4883/html5/thumbnails/5.jpg)
It used to be simple!
Israel Mobile Summit | December 2014 5
Ad Serving Performance Tracking
Campaign Management
#1 #2 #3
![Page 6: Ad Servers Suck, Ad Servers Rock: The Role of the Ad Server in Today’s Convergence - Ran Goldi, Crossrider](https://reader033.vdocument.in/reader033/viewer/2022060205/55a20d931a28abbd4e8b4883/html5/thumbnails/6.jpg)
2010: “The Ad Server is Dead”
Israel Mobile Summit | December 2014 6
“The balance in the marketplace today favours the demand-side, which has lead to significant price decrease for publishers…”
Regretfully announces the death of our beloved
AD SERVERThe ad:tech industry
Mr. R.I.P
The funeral will be held at Mobile World Congress 2010, 2011, 2012, 2014, TBD
![Page 7: Ad Servers Suck, Ad Servers Rock: The Role of the Ad Server in Today’s Convergence - Ran Goldi, Crossrider](https://reader033.vdocument.in/reader033/viewer/2022060205/55a20d931a28abbd4e8b4883/html5/thumbnails/7.jpg)
AD SERVERS SUCK!
![Page 8: Ad Servers Suck, Ad Servers Rock: The Role of the Ad Server in Today’s Convergence - Ran Goldi, Crossrider](https://reader033.vdocument.in/reader033/viewer/2022060205/55a20d931a28abbd4e8b4883/html5/thumbnails/8.jpg)
PRESENT
![Page 9: Ad Servers Suck, Ad Servers Rock: The Role of the Ad Server in Today’s Convergence - Ran Goldi, Crossrider](https://reader033.vdocument.in/reader033/viewer/2022060205/55a20d931a28abbd4e8b4883/html5/thumbnails/9.jpg)
It used to be simple!
Israel Mobile Summit | December 2014 9
Ad Serving Performance Tracking
Campaign Management
#1 #2 #3
![Page 10: Ad Servers Suck, Ad Servers Rock: The Role of the Ad Server in Today’s Convergence - Ran Goldi, Crossrider](https://reader033.vdocument.in/reader033/viewer/2022060205/55a20d931a28abbd4e8b4883/html5/thumbnails/10.jpg)
Everyone wants more!
Israel Mobile Summit | December 2014 10
Ad Serving Performance Tracking
Campaign Management
#1 #2 #3
DSP Ad FormatsMedia Planning
#5 #6
Mediation Cross DeviceMake them coffee
#9 #10 #11
Click Tracking
#4
Video
#7
Exchange
#12
#8
![Page 11: Ad Servers Suck, Ad Servers Rock: The Role of the Ad Server in Today’s Convergence - Ran Goldi, Crossrider](https://reader033.vdocument.in/reader033/viewer/2022060205/55a20d931a28abbd4e8b4883/html5/thumbnails/11.jpg)
AD SERVERS ROCK!
![Page 12: Ad Servers Suck, Ad Servers Rock: The Role of the Ad Server in Today’s Convergence - Ran Goldi, Crossrider](https://reader033.vdocument.in/reader033/viewer/2022060205/55a20d931a28abbd4e8b4883/html5/thumbnails/12.jpg)
FUTURE
![Page 13: Ad Servers Suck, Ad Servers Rock: The Role of the Ad Server in Today’s Convergence - Ran Goldi, Crossrider](https://reader033.vdocument.in/reader033/viewer/2022060205/55a20d931a28abbd4e8b4883/html5/thumbnails/13.jpg)
Mobile Market
Israel Mobile Summit | December 2014 13
Advertising Revenue Growth (US) CAGR 2013 - 2018
Deskto
p Display
Deskto
p Video
Deskto
p Search
Mobile
Social
Native
Program
matic
35.7%34.7%
18%
42.6%
2.3%
15.1%
-0.4%
This is us Holy shit!
![Page 14: Ad Servers Suck, Ad Servers Rock: The Role of the Ad Server in Today’s Convergence - Ran Goldi, Crossrider](https://reader033.vdocument.in/reader033/viewer/2022060205/55a20d931a28abbd4e8b4883/html5/thumbnails/14.jpg)
Mobile Market
Israel Mobile Summit | December 2014 14
43%CAGR!
![Page 15: Ad Servers Suck, Ad Servers Rock: The Role of the Ad Server in Today’s Convergence - Ran Goldi, Crossrider](https://reader033.vdocument.in/reader033/viewer/2022060205/55a20d931a28abbd4e8b4883/html5/thumbnails/15.jpg)
Convergence
Israel Mobile Summit | December 2014 15
By
By
+
+
+
![Page 16: Ad Servers Suck, Ad Servers Rock: The Role of the Ad Server in Today’s Convergence - Ran Goldi, Crossrider](https://reader033.vdocument.in/reader033/viewer/2022060205/55a20d931a28abbd4e8b4883/html5/thumbnails/16.jpg)
A Platform, not a secret weapon
Israel Mobile Summit | December 2014 16
Find the platform that compliments your business strategy
Develop your own trade secrets
Do yourself a favour, chose one platform
![Page 17: Ad Servers Suck, Ad Servers Rock: The Role of the Ad Server in Today’s Convergence - Ran Goldi, Crossrider](https://reader033.vdocument.in/reader033/viewer/2022060205/55a20d931a28abbd4e8b4883/html5/thumbnails/17.jpg)
Thank You
POWERING THE NEXT GENERATION OF DIGITAL ADVERTISING
Ran Goldi, VP Mobile [email protected]