Download - Agile Marketing Workshop
A high-‐communica-on, low-‐documenta-on, rapid itera-on process designed to provide more frequent, more relevant, and highly measureable, marke-ng programs… the goals are speed and innova-on
What is agile marke.ng?
Gerry Murray, IDC Agile Principles & Practices
agile | tradi.onal Validated learning | opinions & conven-ons
Customer focused collabora.on | silos & hierarchy
Adap.ve & itera.ve | big bang campaigns
Customer discovery | sta-c predic-on
Flexible | rigid planning
Responding to change | following a plan
Many small experiments | a few large bets
AGILE PROCESS & WORKFLOW
© magia3e: hMp://www.flickr.com/photos/magia3e/6236962059/
resources Agile Marke.ng Blog hMp://www.agilemarke-ng.net/ Jim Ewel’s blog ScoI Brinker’s Blog: hMp://www.chiefmartec.com/ HubSpot’s Agile Marke.ng Presenta.on hMp://www.slideshare.net/HubSpot/agile-‐for-‐marke-ng-‐final Agile Marke.ng Topic on Quora hMp://www.quora.com/Agile-‐Marke-ng What physical tools are you using to prac-ce Agile Marke-ng? hMp://www.quora.com/What-‐physical-‐tools-‐do-‐you-‐use-‐to-‐run-‐your-‐agile-‐marke-ng-‐mee-ngs Greg Meyer’s Posts on Agile Marke.ng hMp://gregmeyer.wordpress.com/?s=agile+marke-ng Len NeP’s Agile MARKETING Mix hMp://www.scoop.it/t/agile-‐marke-ng-‐mix Awesome SEOMoz WBF: hMp://www.seomoz.org/blog/agile-‐marke-ng-‐whiteboard-‐friday Jon Coleman Deck from Moz Con (Most of the inspira.on and some of my slides (including “don’t hate Iterate” come from this great presenta.on): hMp://www.slideshare.net/jcolman/agile-‐marke-ng-‐4-‐principles-‐and-‐13-‐hacks-‐seomoz-‐mozcon-‐2012